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Product Life Cycle Stages & Strategies
1.
PRODUCT LIFE CYCLE
2.
Stages of the
Product Life Cycle Time Sales Intro- duction Growth Mature Decline
3.
Other Shapes of
the Product Life Cycle
4.
5.
6.
7.
Customers Innovators
Early Middle Laggards Adopters Majority Competitors Few Growing Many Few Intro Growth Mature Decline
8.
9.
10.
11.
12.
13.