The presentation shares an information on how to come up with a topic to blog and other blog post ideas for beginners.

1. Step-by-Step Guide

2.  A blog is usually defined as an
informative website on a world wide web
(WWW) consisting of valuable information to
your target audience on a specific niche.
 A niche refers to an industry segment e.g.
Technology, Health, Sports,Travel, etc.
 Choosing aTopic is one of the most
important factors which could decide the
outcome of your blog.

3.  Before you choose a topic, understand your
target audience.
 A topic should be intersection of your talent,
the market demand and the Passion.
 Come up with a sub-niche. Example; If your
niche is health, then you can choose to blog
onWeight Loss and you can probably write an
article “How to LoseWeightWithout
Dieting”.

4.  When I started blogging, I used to wonder what to
write about and how to choose a topic for my blog. I
started exploring the ideas to write one and came up
with a couple of blog post ideas, one on Automobile
and the other on Additive Manufacturing.
 Initially, it was a challenge for me to set up a self-
hostedWordPress blog as I would require having my
own domain name and a web hosting plan rather than
relying on free blogging websites
like Blog.com, Blogger.com, Medium.com, and so on.
 Starting a self-hostedWordPress blog has become
easy now than it was a few years ago.

5.  Choose a topic you are interested in.
 Try to analyze what your readers might
want to read.
 Do some research before writing your first
blog post.
 Write eye-catching headlines for your blog.
 Write on a topic that can help solve your
audiences’ problems
 Research on your competition and
implement

6.  A lot of people who aspire to be a blogger often quit
because they are afraid to write and end up not even
giving a try.
 The primary reason is the fear of a rejection by their
audience and secondary being the lack of knowledge
and self-confidence.
 Think about what you are interested to talk about.
Choose a “niche”. Example: Sports, Politics,
Healthcare,Technology, and so on.
 Alternatively, you can choose a “sub-niche”. It could
be bicycles, luxury cars, places, cricket, engineering or
anything else that you are passionate about.

7.  One of the ways to discover is by asking your
friends and your colleagues what they like to
read about.
 Another way is by visiting forums like
Quora.com, Reddit.com, etc.
 Try ‘Keyword Planner’-A free tool from
Google where you will find the ideas.
 Identify what is the most trending topic on
the internet and try to write blogs on one
such topic.

8.  Carry out some research on a topic you finally
decide to blog on.
 Visit other blog websites and identify what
they are writing and most importantly
understand the structure of their blog post.
 Read various articles on the niche you are
interested in and passionate about.

9.  Unless you have an out-of-the-box headline
for your blog post, nobody would bother to
open your post and read it.
 A headline should be simple yet powerful.
 Include “How to”, “Why”, “Top 10”, “What is”
and so on.

10.  Your audience would continue reading your
blog only if they are gaining any valuable
information out of it.
 Objective should be to write a blog that
would help your “Target Audience”.
 If you are writing about automobiles, you can
list out various troubleshooting methods that
your audience can implement on their vehicle
and help solve their problem.

11.  After you are done choosing a topic for your blog, go
to Google and research on a few keywords that come
to your mind.
 You would be able to make a list of your competitors
in your niche.The list will come handy in helping you
understand how you can write an engaging content.
 But make sure you do not copy and paste someone
else’s content on your blog post, else you could be
penalized by Google for doing so.
 Always use your own content; although you may refer
your competitors’ articles.The act of stealing
someone else’s work is known as “plagiarism”.

12.  It took me a lot of time and patience to come
up with a topic on which I could write a blog.
 It only takes “determination” to lead a goal to
a success.
 Hope this presentation would get you started
on publishing your own blog post.