1. Shruti 6
Priya 7
Shirish 8

2. HISTORY
 Lime and clay have been used as cementing
material on constructions through many
centuries.
 Romans are commonly given the credit for the
development of hydraulic cement, the most
significant incorporation of the Roman’s was the
use of pozzolan-lime cement by mixing volcanic
ash from the Mt. Vesuvius with lime.
 Best know surviving example is the Pantheon in
Rome.
 In 1824 Joseph Aspdin from England invented the
Portland cement

3. HISTORY CONT….
 Indian cement industry dates back to 1914 - first unit
was set-up at ‘Porbandar’ with a capacity of 1000
tonnes .
 Currently India is ranked second in the world.
 Current per capita consumption in India - 131 kgs. as
against world standard of 256 kgs. (2010-11)
 55 - 60% of the cost of production are government
controlled.

4. Major Players
 UltraTech Cement
 Ambuja Cements
 ACC
 Shree Cements
 Birla Corp
 India Cements

5. Per Capita Consumption
of
Cement in India
Per capita consumption
Year (Kgs)
1951-52 9
1961-62 20
1971-72 27
1981-82 31
1991-92 62
2001-02 99
2010-11 131

6. Market Share
ACC ltd.
Grasim Industries
10.73 Ambuja Cements
Ltd.
9.82 UltraTech Cement
38.6 Ltd.
9.44 India Cements
Jaypee Group
8.53
Shree Cement
4.04 5.11
4.06 J.K. Group
4.95
4.72
Madras Cements
Others

7. Government Policies
 The Ministry of Mines regulates the mining sector, while
the states own the minerals sector in their respective
territories in India.
 FDI of up to 100 per cent is allowed in the mining sector
under the automatic route for cement production.
 National Mineral Policy (NMP) 2008: The NMP aims to
achieve the twin goals of large-scale prospecting with
optimal mining and attracting investments with the latest
technology.
 The impact of the Union Budget 2010–11: Excise duty has
been increased by 2 per cent.

8. Macro Factors
Demogr
-aphics
Public Environ-
Policy ment
Sentiment
Geopolit
Energy
i-cs
Chinindia

9. Market Overview
350
300 303
250
235.9
211.8
200 198.3
160.2 168
150 154.3
100
50
0
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
All India cement capacity growth( in MT)

10. Opportunities
 Increased government focus on infrastructure
development.
 Increased demand for housing segment.
 Increase in development activity in commercial real
estate (CRE) and other segment.
 Huge potential for growth to increase per capita
consumption of cement.

11. Future
 The annual demand for cement in India is consistently
growing at 8-10%.
 NCAER has estimated after an extensive study that the
demand for cement in the country is expected to
increase to 244.82 million tones by 2012.
 At the same time, the demand will be at 311.37 million
ton, if the projections of the road and housing segments
are met in reality.
 The government has taken measures to increase the
availability of indigenous coal for cement manufacturers
to bring down production costs.