My presentation from the ATC Source event in Melbourne, August 2011

1. BUILDINGSEARCHESTOIDENTIFYTHESCARCESTCANDIDATES

2. OBJECTIVES Create a strategy Know your audience Find them online Streamline your process Automate common searches #ATCSource

4. HAVE A STRATEGY A guide for your search Action plan Avoid information overload Prioritise channels Build over time #ATCSource

5. STRATEGY PLAN #ATCSource

7. PROFILE YOUR IDEAL CANDIDATE “If I were an accountant… lawyer… engineer” Where would you “hang out” online? (would you?) What groups or associations would you be part of? Where did you study? What professional development courses do you take? #ATCSource

8. PROFILING:INITIAL RESEARCH Take a thorough brief The hiring manager is often an expert in the area, get as much information as possible Analyse the brief (and any other documents) for key words and themes Check for CVs and profiles #ATCSource

9. PROFILING:DEMOGRAPHIC TOOLS #ATCSource

10. PROFILING:DEMOGRAPHIC TOOLS #ATCSource

11. PROFILE TEMPLATE #ATCSource

13. COMMUNITY On the internet people can be part of many communities Using our candidate profile and some basic search terms we can identify many of them These in turn feed back in to our strategy and generate more leads #ATCSource

14. GETTING INVOLVED Communities can be good for more than names generation Build relationships People want to help Remember, respect group rules Listen first, then get involved #ATCSource

16. INTERNET SEARCH BASICS #ATCSource

17. KEYWORDS #ATCSource Research Chemical Engineering Python programming Developer Engineer Programmer -jobs -careers -apply Sydney NSW “New South Wales” 61-2

18. SEARCH OPERATORS Speech marks “senior associate” Minus Java OR j2ee -jboss site: site:au.linkedin.com inurl: & intitle: Inurl:profile OR intitle:profile #ATCSource

19. SEARCH CONCEPTS Xray search site:linkedin.com Synonyms NEAR #ATCSource

20. SEARCH BEST PRACTICE Look for keywords that you can use to fine tune your search Think about synonyms and similar words Sydney, NSW, “New South Wales” Engineer, developer, programmer Don’t forget to use the – (minus) operator #ATCSource

21. SEARCHES #ATCSource

23. GOOGLE CUSTOM SEARCH #ATCSource

24. GOOGLE CUSTOM SEARCH www.google.com/cse/ #ATCSource Note: You will need a Google account to create and save a custom search engine

25. GOOGLE CUSTOM SEARCH #ATCSource

26. GOOGLE CUSTOM SEARCH #ATCSource Results are a little imprecise so we need to tweek the settings and refine

27. GOOGLE CUSTOM SEARCH #ATCSource

28. GOOGLE CUSTOM SEARCH #ATCSource DEMO www.google.com/cse/

29. SEARCH AUTOMATION RSS = Real Simple Syndication Email Alerts Google Alerts – backed by the power of Google search #ATCSource

30. THINGS TO IMPLEMENT Create a candidate profile and search strategy Brainstorm sites and groups Use this information to create searches Create custom search engines to store and reuse searches Set up email alerts or RSS to get automatic updates #ATCSource

31. THANKS! Andrea Mitchell www.linkedin.com/in/andreamitchell www.twitter.com/andreamitchell www.thearn.net andrea@thearn.net #ATCSource