Marketers are involved with marketing 10 types of entities

1. UNIT 1
MARKETING MANAGEMENT
Dr. Amitabh Mishra 1

2. The Scope of Marketing
Marketers are involved with marketing 10
types of entities
Dr. Amitabh Mishra 2

3. The Scope of Marketing
• Physical Goods
• Services
• Experiences
• Events
• Persons
• Places
• Properties
• Information
• Ideas
• Organizations
Dr. Amitabh Mishra 3

4. 1. Physical Goods
 Physical Goods are items you
can see, smell, touch, and
store. such as-
 Book
 Pen
 Salt
 Shoes
 Car
 Ship, etc.
Dr. Amitabh Mishra 4

5. 2. Services
• Services are acts, deeds or performances
which are intangible, perishable,
inseparable, etc.
 Hospitals
 Barber
 Schools
 Transportation
 Insurance policy etc.
Dr. Amitabh Mishra 5

6. 3. Experiences
• By orchestrating several services and goods
one can create, stage, and market experience.
• There is a market for different experiences.
Dr. Amitabh Mishra 6

7. Walt Disney World’s Magic Kingdom
Dr. Amitabh Mishra 7

8. Halloweens & Haunted houses
Dr. Amitabh Mishra 8

9. 4. Events
• Marketers promote time based events, such
as-
Sports events
Music festival
Fairs and concerts
Etc.
Dr. Amitabh Mishra 9

10. Dr. Amitabh Mishra 10

11. Dr. Amitabh Mishra 11
PROMOTIONAL POSTER : SURAJ KUND CRAFT
FEASTIVAL
PROMOTIONAL POSTER : LUCKNOW MAHOTSAV
PROMOTIONAL POSTER : A R RAHMAN’S MUSIC
CONCERT

12. Persons
• Celebrity marketing is major business.
• Major film stars, sports men, artist, CEO’s, etc
has agents/personal managers/ or public
relation agency.
Dr. Amitabh Mishra 12

13. Places
• Cities, state & whole nation are marketed.
Dr. Amitabh Mishra 13
Incredible India
campaign
Madhy Pradesh Tourism:
Heart of Incredible India campaign

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15. Properties
• Properties are either
– Real Estate
– Financial Property (Stocks, Bonds )
Dr. Amitabh Mishra 15
Advertisement: Parshvanath Exotica Advertisement: Mutual fund

16. Idea
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17. Organizations
• Organizations work to build a strong,
favorable, image in the mind of their public
through corporate identity advertisements.
Dr. Amitabh Mishra 17

18. Information
• Information can be produced and marketed as
a product.
– Schools & Universities
– Magazines
– Encyclopedia
– Internet, etc.
Dr. Amitabh Mishra 18

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