Revisiting Strategy

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Amit Kumar has enrolled as a Research Scholar (Doctoral Program in Strategic Management) at Indian Institute of Management (IIM) Ranchi, India. He has around 07 years of experiences both in Corporate and Management Teaching. He is a Junior Research fellow in Management & Commerce by University Grant Commission, Government of India, and Master in Commerce, Post Graduate Diploma in International Management from Switzerland, Post Graduate Diploma in International Business Operation and Bachelor of Engineering in Computer Science. Worked at ABN AMRO Bank-Abu Dhabi (UAE), ERP Consultant-New Delhi, Lecturer-Accman Institute of Management Greater Noida, Assistant Professor-IILM GSM Greater Noida.

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Revisiting Strategy

Crm unit ii (building customer relationship management)

Cb unit-viii (consumer influence & diffusion of innovation)

7 & 8 database marketing

11 & 12.managing direct marketing campaign

5 & 6.contemporary direct marketing

3.case study e_bay_direct marketing & dircet selling system

2.strategy hierarchy

1.course outline direct marketing

Crm unit v (crm application)

Crm unit iv (technological tools for crm)

Crm unit iii (economics of crm)

Crm unit i (overview of crm)

Crm unit (operational issues in implementing crm)

Crm syllabus

Cb unit-vii (consumer decision making process)

Cb unit-vi (psychological influences on consumer decision making)

Cb unit-v (individual influences on consumer decision making)

Cb unit-iii (cultural influences on consumer decision making)

Cb unit-ii (models in consumer behavior)

Cb syllabus