This document discusses logistical packaging. It begins by distinguishing between consumer packaging, which is designed for marketing objectives, and logistical packaging, which is designed for distribution objectives to prevent damage during transportation and handling of bulk quantities. Common methods of unitizing packaging include containers, pallets, and slip sheets. Common packaging materials used for logistics include corrugated fiberboard, steel, plastics, and wood. The document concludes with a case study of Trans India Freight Services and their innovative "trans-rak" logistical packaging solution for the automotive industry.

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By :
Prof. Amit Kumar

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“Logistics has advanced from warehousing and
transportation to boardrooms of the successful leading
companies across the world. Due to increasing
importance of business logistics, it becomes necessary
for the student pursuing management education from
IILM- Graduate School of Management, to understand
logistics, its basic framework and practical utility.”
IILM-GSM
Importance of this course
International Trade Logistics

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Course: International Trade Logistics
1. Logistics - At the Centre of World Trade
2. Supply Chain Management
3. Warehousing: A Role Beyond Storage
4. Material Handling & Storage System
5. Transportation: Backbone of Logistics
6. Logistics Packaging
7. Global Logistics & Outsourcing
IILM-GSM
International Trade Logistics

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IILM-GSM
International Trade Logistics Logistical Packaging

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Contents
• Consumer Vs Logistical Packaging
• Packaging as Unitization
• Design Considerations
• Logistical Packaging Requirement
• Packaging Material
• Packaging Cost
• Case Study: Trans India Freight Services- Redefining
Automotive Logistics Packaging
IILM-GSM
International Trade Logistics Logistical Packaging

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• Packaging is a marketing tool and is related to the
performance of marketing function.
• Packaging forms the important cost element of the
goods and represents 5-30% of the value of the goods
depending on the product type.
• Packaging can be divided into two categories, that is
consumer and logistical packaging.
 Consumer or product packaging is basically done for
convenience, market appeal and protecting the product
from the effect of natural elements.
 However, logistical or industrial packaging is a very
critical element in the physical distribution process.
Consumer Vs Logistical Packaging
IILM-GSM
International Trade Logistics Logistical Packaging

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Packaging can be divided into two categories, that is
consumer and logistical packaging.
 Product packaging is designed to meet marketing
objectives.
 But, logistical packaging is designed while keeping in
view the distribution objectives.
Primary purpose of logistical packaging is to prevent
damage to the product during storage,
transportation and handling, when it is moved in
bulk quantities for distribution in the market.
Consumer Vs Logistical Packaging
IILM-GSM
International Trade Logistics Logistical Packaging

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The most common method of unitization is the use of
containers.
• Containers
• Pallets
• Slip-sheet
Packaging As Unitization
IILM-GSM
International Trade Logistics Logistical Packaging
The process of grouping large number of products
in convenient packs is called unitization.

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Containers
• The most commonly used. Container may refer to: Items
used to contain, store, and transport products, such as:
Carton, Bottle, Can etc.
Packaging As Unitization
IILM-GSM
International Trade Logistics Logistical Packaging

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Pallets
• A pallet sometimes called a skid, is a flat transport
structure that supports goods in a stable fashion while
being lifted by a forklift, pallet jack, front loader or other.
Packaging As Unitization
IILM-GSM
International Trade Logistics Logistical Packaging

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Slip-Sheet
• Slip sheets are thin pallet-sized sheets made of plastic,
heavy laminated kraft paperboard, or corrugated
fiberboard used in commercial shipping
Packaging As Unitization
IILM-GSM
International Trade Logistics Logistical Packaging

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For logistical packaging variety of materials are in use.
However the most common are :
• Corrugated Fiberboard
• Steels
• Plastics
• Wood
Packaging Material
IILM-GSM
International Trade Logistics Logistical Packaging

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Case Study
IILM-GSM
Trans India Freight Services- Redefining
Automotive Logistics Packaging
International Trade Logistics Logistical Packaging

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Analysis Questions
IILM-GSM
1. Explain the term ‘logistical packaging’ with regard to
automobile industry.
2. What is the novel packaging solution offered by Trans
India and why?
3. How is ‘trans-rak’ enhancing the performance of auto
logistical system?
International Trade Logistics Logistical Packaging
Trans India Freight Services- Redefining
Automotive Logistics Packaging