1. A Company with different Business Verticals focused on
Partnering with Organisations offering Premium
Products/Services
We also provide Lifestyle Services to High Net Worth
Customers

2. Building Profitable Premium Businesses through Marketplace Innovations
Luxury Hues Business Verticals are focused exclusively on the
Premium Space in India.
Our expertise lies in the understanding of the lifestyle aspirations
of affluent Indians, their ever-evolving needs and understanding
their unique requirements.
We harness this expertise through innovative thinking, thereby
creating unique experiences & a strong emotional connect at every
customer touch-point. We deliver innovative solutions across a full
range of business requirements to brands looking to strenghten
their presence in the premium space.

3. India
Business Verticals
LH Consulting, CRM, Customer
Acquisition & eCommerce India

4. Management Board

5. Amit Dutta
Founder & Managing Director, Luxury Hues Consultancy Services (India) Pvt. Ltd.
&
Quintessentially Concierge (India) Pvt. Ltd.
Amit is the Founder & Managing Director of Luxury Hues
Consultancy Services (India) Pvt. Ltd. He also serves as the MD of
Luxury Marketing Council in India. He has over 20 years of Category
Management, Marketing and Sales Experience with P&L
responsibility across a breadth of Product and Service categories
leading large cross functional teams.
He has a successful track record in “thought leadership”, championing business
transformation initiatives, innovations and transforming brands into leading and
profitable market players. Prior to founding Luxury Hues, Amit was VP-Marketing at
American Express where he led the transformation of the consumer card business. As
VP-Marketing Sales & After-sales at General Motors, he was responsible for
successfully establishing “Chevrolet” in India, ramping up volumes & expanding the
distribution footprint. As Head-Marketing for Reliance Infocomm, he was a core team
member in launching Reliance India mobile. Amit has earlier worked with HUL for over
12 years. His assignments at HUL included Marketing Head for the Mass Market Tea’s
portfolio & the Coffee portfolio.
Amit did his PGDM from IIM-Lucknow and graduated in Civil Engineering from Jadavpur
University, Kolkata.

6. Muralidhara Kadaba
Co Founder & Director, Luxury Hues Consultancy Services (India) Pvt. Ltd.
Muralidhara Kadaba (Murli) is the founder and CMD of Moonbeam
Capital, a boutique Advisory & Investment Firm that specializes in
early stage mentoring and selective funding of businesses founded
by accomplished professionals with rich experience in Luxury
Products, Financial Services, CRM & Analytics, Media &
Entertainment, Education, Skill enhancement & Mobile technology.
Murli till recently served as the President and Chief Executive of Financial Services
vertical at Reliance Retail Ltd. Earlier, Murli worked for American Express as Country
Manager for India and Area Countries, where he launched Amex’s consumer banking
franchise in India and introduced several successful card products including The
Platinum Card. Earlier, Murli was Vice President and Head of Investment Products at
Citibank-India. Murli has served on the boards of American Chamber Of Commerce and
Financial Planning Standards Board. He continues to serve as an Advisor to Reliance
Industries Ltd., serves as a Director on several boards, is a member of the advisory
board of Indian Institute of Learning Management, is an active member of Young
Presidents Organization, a member of IAN ( Indian Angel Network) and a Charter
Member of TIE ( The Indus Entrepreneurs). Murli is an alumnus of XLRI, Jamshedpur
and is a Graduate in Mechanical Engineering from SJCE, Mysore.

7. Ashish Chordia
Non-Executive Director, Luxury Hues Consultancy Services
(India)Pvt. Ltd.
Ashish Chordia, Chief Executive Officer/Founder of SHREYANS has
played significant role in transforming luxury retail in India. After
obtaining his Bachelor of Science from the Marshall School of Business
(University of Southern California), Ashish Chordia started working with
Deloitte in the management consulting field in the United States of
America. While pursuing his career at Deloitte Consulting he foresaw a
tremendous opportunity in luxury retail in India and started planning
the creation of India’s first luxury retail brand “SHREYANS.”
Ashish Chordia entered the luxury goods business by acquiring exclusive rights from renowned
European luxury companies and began to establish the foundation of the luxury conglomerate
which would retail luxury products including but not limited to: cars, yachts, super bikes, fashion
articles, jewelry, etc.
After several successful years, the group now represents some of the world’s renowned brands
such as: Porsche, Ducati, NetJets, Van Cleef & Arpels, Fendi, Dolce & Gabbana, Etro, and many
more…

8. Peter Raj Kapoor
Non-Executive Director, LH Consulting Pvt. Ltd. and
Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd.
Peter Raj Kapoor was till December 2009 the Vice President &
General Manager ASEAN & South East Asia for Global Merchant
Services at American Express International. He was also the Regional
Head for Merchant Sales for Japan , Asia and Australia.
In this role, which he held since June 2003, Mr Kapoor was responsible for growing a
profitable merchant business in Singapore, India, Thailand and across rest of ASEAN
overseeing Sales, Marketing and Operations as well as providing strategic direction and
focus to strengthen Amex merchant coverage and position in the Japan, Asia Pacific and
Australia region. Through the introduction of a series of innovative initiatives and
strategic partnerships , Mr Kapoor significantly grew American Express market share in
several of these countries. Prior to 2003, Mr Kapoor was the Director and Head of the
Merchant Business for India and Area Countries since 1997.
Mr Kapoor has been associated with American Express for over 20 years and is well
known within the Card Industry in India and across the region.
He has a Bachelor in Pharmacy and a Post-Graduate degree in Management from Loyola
Institute of Business Administration and the University of Chennai, India. Mr Kapoor is
married with one daughter; he enjoys travelling and trekking.

9. LH Consulting

10. LH Consulting
Building Profitable Premium Businesses through Marketplace Innovations
We forge genuine partnerships with clients in being
accountable for conceptualizing & implementing a range of
business solutions spanning India Entry Strategy, Identifying
emerging business opportunities, New Product development
including Project Management, Brand Equity Management,
Execution of Marketing Initiatives, End-to-End Customer
Experience and Training needs. Our single window approach
ensures a consistent brand identity across all touch-points.
Our strengths in creating powerful & profitable brands for our
clients offering differentiated experiences, flows from the
expertise & passion of our high-quality management team.

11. India Market entry Strategy
Identifying Emerging Opportunities /
New Product Development
Building Brand in Conversation & Buzz
Execution of Marketing Initiatives
End to End Customer Experience
Building Profitable Premium Businesses through Marketplace Innovations
High Quality Management Team with proven Expertise in the Premium space

12. OUR SERVICES
(A) Entry strategy for international premium brands looking to establish in India
Our services are aimed at facilitating international premium brands in leveraging the India opportunity.
Our expertise in understanding the premium segment in India, business practices and rules reduces
the entry risk and compresses the time period for profitability.
(i) ASSESSING MARKET OPPORTUNITY
We establish the size of the business opportunity offered by the Indian market. Our services include:
• Quantitative & qualitative Market research tailored to client needs
• Our expert understanding of the lifestyle expectations of the affluent in India
• Assessment of competitive environment, Industry trends & estimation of likely scenarios
• Examination of government & legislative regulations
• Feasibility study
• We can organize client visits for a first hand feel of the market and arrange meeting with
potential partners, industry experts and regulatory bodies
(ii) FINALIZING APPROPRIATE ENTRY STRATEGY
Luxury Hues in consultation with its client arrives at the appropriate
India entry strategy based on all available business information. This
strategy document includes evaluation of India entry options: Green
field / Fully owned subsidiary / Representative office / Acquisition etc.
• Seeking regulatory and Government approvals for setting up the business incorporation

13. OUR SERVICES
(iii) PREPARING THE INDIA BUSINESS PLAN
Developing the launch marketing mix, product, value proposition, pricing, loyalty & relationship strategy,
end-to-end customer experience & service processes and channel strategy. Concept & communication
development to build a sense of familiarity in the market place and earn affluent customers’ respect. This
could involve adaptation of an international positioning to connect with the ‘Indian-ness’ of the affluent
customer. Consumer testing of the proposed marketing mix, with the objective of fine-tuning the final
launch mix and a more accurate estimation of demand.
• Consumer testing to evaluate and fine-tune product features, pricing, communication
platform etc
• Leveraging unique insights from the HNI space in your brand strategy
• Selecting and acquiring specific sites for office & retail outlets
• Setting up organizations – building HR organization, teams & processes in start up phase.
– Recruitment of key executives
– Organization Design & HR Architecture – reporting and job design for achieving
organization goals
– Design of competency frameworks for recruitment & development
– Design of Performance Systems & Processes
– HR Program Management
• Partner selection
• Establishing a distribution network
• Feasibility of the business plan, financial returns, payback etc

14. OUR SERVICES
(B) Management Consultancy Services for premium brands seeking to build
penetration in the Indian affluent space
(i) DEFINING THE MARKET OPPORTUNITY
1. Assessment of competitive environment
2. Industry trends & estimation of likely scenarios
3. Consumer insights from the HNI segment- preferences & attitudes
4. Coordinating any Primary market research that may be required
5. Sizing of opportunity
(ii) NEW PRODUCT DEVELOPMENT
1. Identifying new and emerging opportunities in the luxury space
2. Project management from concept development to market launch
3. Partnering your team in the full product development process
including idea generation, consumer validation, brand & channel
strategy, developing a full business plan & preparation for market
launch

15. OUR SERVICES
(iii) BRAND STRATEGY
1. Adaptation of an international positioning platform to the Indian market
2. Leveraging unique insights from the HNI space in your brand strategy
3. Outsourced brand management
4. 360 degree marketing & communication planning including digital
initiatives & social media marketing
5. Leveraging PR to create buzz & build the brand “in conversation”
6. Measuring & tracking brand health & performance
(iv) EXECUTION OF MARKETING INITIATIVES
1. Implementing a Marketing Plan
2. Developing a Powerful Market Activation Program E.g.: Spend
Stimulation Campaigns for Credit Cards, Increasing Store Footfalls etc.
3. Project Management of Store Roll out
4. Conceptualizing End to End Retail Operations and Implementation

16. OUR SERVICES
(v) END-TO-END CUSTOMER EXPERIENCE
1. Process mapping of end-to-end customer experience and
identification of gaps
2. Analyze gaps, explore service innovations given our
understanding of high value customer’s service expectations
3. Use consumer feedback (focus groups, telephone
interviews) to understand pain-points, key dis-satisfiers &
insights on creating “Customer Delight” opportunities
4. Use “Quality Function Deployment” to create future
processes. QFD is a structured methodology to identify &
translate customer expectations from a product or service
(Voice of Customer) into measurable characteristics.
5. Implement change plan along with your team
6. Monitor change plan for successful implementation.

17. OUR SERVICES
(vi) TRAINING
1. Customized training for your sales / service and store
personnel to enhance their skills in engaging with demanding
affluent customers
2. Compensation restructuring to impart focus on customer care & service
3. Setting Performance evaluation metrics keeping customer focus as the
major evaluation parameter
4. Developing managerial & sales talent for superior customer experience
5. Setting up organizational HR architecture, including processes & systems
6. Organizing & conducting workshops for Leadership, professional skills,
cross-cultural communication & customer service
(vii) QUALITY CONTROL & PROCESS MANAGEMENT
1. Six Sigma quality assurance & process mapping
2. Delivering training on implementing 6 sigma practice across organization
3. Designing & building Quality Management Systems for organization-
wide control & supreme quality assurance for a delightful customer
experience

18. CRM and Customer Acquisition Business Unit

19. OUR SERVICES
• Luxury Hues CRM & Customer Acquisition Business Unit strives to ‘Maximize the
Lifetime Value of the Customer’ Through our array of CRM initiatives we ensure the
building of customer delight and in process create evangelists for your brand
• The CRM team at Luxury Hues helps its clients achieve high performance by
efficiently anticipating, meeting and exceeding their customer's expectations
through successful and cost-effective implementation and management of their
CRM processes
• We are equipped to handle end-to-end Customer Relationship Management
process for our clients across diverse industries like;
Automobiles, Luxury Retail, Financial Services, Insurance,
High-End Real Estate etc. We have an In-House
Response Center with Team members trained to
engage with Premium Customers

20. OUR SERVICES
We broadly divide CRM into three key phases:
Pre Purchase Purchase Post Purchase
(Learn & Shop) (Buy) (Own)
Pre Purchase (Learn & Purchase (Buy) Post Purchase (Own)
Shop)
Customer Acquisition Audit/Design Process Customer Engagement
Customer Segmentation Flows Campaign Management
Data Analytics Managing end-to-end Loyalty/Rewards Program
Training Customer Experience Management of Response
Training Center
Creative and Content
Development

21. Q U I N T E S S E N T I A L L Y
INDIA

22. WHAT IS QUINTESSENTIALLY?
• The world’s leading luxury lifestyle group
•Founded in the UK in 2000 as a private members club and
concierge service
• Available 24 hours a day, 7 days a week, 365 days a year
• Quintessentially Group encompasses 18 sister companies
• Physical offices in 52 cities worldwide
The only truly localised global concierge service in the
•
world
Quintessentially cover over 35 languages within our
•
global network of offices

23. QUINTESSENTIALLY GROUP

25. Quintessentially India
Quintessentially is the world’s leading luxury lifestyle group. Founded as a private
members club and concierge service, the Quintessentially Group now encompasses 18
sister companies including property, events, wine, art consultancy and even a
modelling agency.
With an irresistible package of offers, benefits and privileges, Quintessentially is your
passport to all that is hip, stylish and quintessential in today’s world. And with 24-
hour-a-day telephone assistance, our experts are always on hand to save members
time, hassle and money.
Luxury Hues is the India Franchise Holder for Quintessentially

26. Q India – Examples of Exceeding Client
Expectations
• A Member was travelling out of Delhi, and he wanted
Hot ‘Hing Kachoris’ for breakfast from a small store in
that particular place. We managed to arrange the
same for breakfast and got it delivered to the hotel
where member was staying
• We got a call from the secretary of a
company(Mumbai) MD late at night. The MD and his
family wanted to travel next day to Sydney by business
class –preferably by Thai airways. They had tried
contacting a lot of travel agents and could not get
confirmed business class tickets on any of the airlines,
let alone Thai airways. Next morning, with less than 12
hrs in hand, we managed to source confirmed
business class tickets for the whole family on Thai
Airways for the same day. Not only they we also
provided them with a Meet & Greet Service to help
them through the immigration process

27. Q India – Examples of Exceeding Client
Expectations
• A Member wanted 7 tickets for the 7 pm
show ‘Run for your wife’ in Delhi. The tickets
were sold only through an online portal. But
by the time we received the request, all
tickets were sold out. The next day we
managed to source the contact numbers of
the organizers of the show and arranged all
tickets, that too in the best seats.
• Member wanted to get tickets for the
premier of the movie ‘Eclipse’ in Mumbai.
This was a pass only show and no tickets
were being sold for this premier. We got in
touch with the organizers and arranged
complimentary VIP passes for the Members

28. Q India Media Coverage

29. Q India Media Coverage

30. Q India Media Coverage

31. Q U I N T E S S E N T I A L L Y
INDIA
ADVISORY BOARD

32. Piyush Pandey
Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd.
Piyush Pandey – Executive Chairman & National Creative Director
India & South Asia
Piyush Pandey's career at Ogilvy, from a trainee Account Executive to Executive
Chairman is a story of excitement and achievement, accolades and applause
Born in Jaipur, Rajasthan, Piyush obtained his Master's degree from St Stephen's
College, Delhi. Cricket seemed to be his calling as he led Delhi University to its win in
the Rohinton Baria Trophy in 1979. He also played in Ranji Trophy, India's premier
domestic cricket tourney. Piyush even worked as a tea taster, before joining Ogilvy in
1982
Founded in 1928, O&M was the first advertising agency in India. 76 years hence, they
continue to relentlessly pursue their passion for building and nurturing, enduring
brands. Over the years O&M has helped create some of India's most successful brands
like Asian Paints, Cadbury, Fevicol among them, and in recent times- Perfetti, Hutch,
Close Up and many more
A power brand in itself, Ogilvy & Mather is acknowledged as the leading
communications agency in the country today

33. Sanjay Kapoor
Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd.
Sanjay Kapoor is the MD of Genesis Colors. Sanjay is a former Citibanker.
Genesis Colors (P) Ltd. was established in 2001 with a vision to create a global fashion
conglomerate on the lines of international fashion houses. While taking premium Indian
fashion labels to the world the company has also pioneered the concept of luxury retail
in India.
Genesis Colors’ portfolio of brands include the likes of Satya Paul, Deepika Geghani,
Samsaara, Bwitch, The Rack and well known international brands like Jimmy Choo,
Canali, Kenzo, Bogetta Veneta, Just Cavali, Paul Smith to name a few

34. Aditya Vij
Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd.
CEO & President Defence, Punj Lloyd Group
Mr. Vij was till recently the Executive Director of Sales, Marketing, and After-Sales at
General Motors Europe. He has previously served as the President and Managing
Director of General Motors India
Punj Lloyd Group is a diversified global conglomerate providing Engineering &
Construction services in Oil & Gas, Infrastructure and Petrochemicals, and with interests
in Defence, Aviation, Marine and Upstream sectors.With a turnover of US $2.6 billion,
the Group’s three brands - Punj Lloyd headquartered in India, Sembawang Engineers &
Constructors in Singapore, and Simon Carves in the United Kingdom, each with its own
subsidiaries and joint ventures, converge to offer complementary services, rich
experiences and the best practices from across the globe

35. Sujal Shroff
Advisory Board Member, Quintessentially Concierge (India)
Pvt. Ltd.
Sujal Shroff - MD Vanguard Realty Private Limited
Sujal joined his family real estate development firm in 1993 after returning
from the United States. His family has been established in developing
boutique residential and commercial projects in India since 1981. Sujal is
also a member of the managing committee of MCHI (Maharashtra
Chamber Housing Industry) the leading developer body for Mumbai and
the state
Vanguard was founded in 2002, focused on creating signature residential
& commercial developments. With India's tremendous growth in the last
decade a new demand for quality living and workspaces have emerged
within the metros and Vanguard has established itself in this unique niche

36. Shashank Sinha
Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd.
Portfolio Director, Navis Capital
Shashank Sinha was raised and received his education in India.
Prior to joining Navis, Shashank held several senior positions with Sara Lee Corporation
since 2000, in Shanghai, Singapore, Paris and most recently Kuala Lumpur, where he
was President for South East Asia. Prior to Sara Lee, he spent 9 years with Reckitt
Benckiser in various offices (New Delhi, Buenos Aires, Sao Paulo and London).
Shashank carries over 20 years of experience in the sales and marketing of fast-moving
consumer brands in India and internationally, gained in a variety of operating and
strategy roles.
Shashank received his MBA from the Indian Institute of Management, Lucknow, India
and his Bachelor of Engineering degree from S.P. University, Vallabh Vidyanagar, India.

37. Sachin Karpe
Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd.
Sachin Karpe is the Founder of Altamount Capital Management
Altamount Capital Management is the first of its kind Multi Family Office in India.
Altamount offers Multi-Family Office services, comparable to international
standards, combined with Private Investment Opportunities, offered to a network
of ultra wealthy families. While the focus of these families is to build and grow their
businesses, a dedicated effort and approach is needed to preserve and grow their
wealth locally. Altamount Capital Management was conceived to fill this gap

38. Peter Raj Kapoor
Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd.
Peter Raj Kapoor was till December 2009 the Vice President &
General Manager ASEAN & South East Asia for Global Merchant
Services at American Express International. He was also the
Regional Head for Merchant Sales for Japan , Asia and Australia.
In this role, which he held since June 2003, Mr Kapoor was responsible for growing a
profitable merchant business in Singapore, India, Thailand and across rest of ASEAN
overseeing Sales, Marketing and Operations as well as providing strategic direction and
focus to strengthen Amex merchant coverage and position in the Japan, Asia Pacific and
Australia region. Through the introduction of a series of innovative initiatives and
strategic partnerships , Mr Kapoor significantly grew American Express market share in
several of these countries. Prior to 2003, Mr Kapoor was the Director and Head of the
Merchant Business for India and Area Countries since 1997
Mr Kapoor has been associated with American Express for over 20 years and is well
known within the Card Industry in India and across the region.
He has a Bachelor in Pharmacy and a Post-Graduate degree in Management from
Loyola Institute of Business Administration and the University of Chennai, India. Mr
Kapoor is married with one daughter; he enjoys travelling and trekking.

39. Luxury Marketing Council, India

40. Luxury Marketing Council, India
Founded in 1994, The Luxury Marketing Council Worldwide is an exclusive, “by
invitation only” collaborative organization of 2,800 top CEOs and marketing executives
who represent more than 860 major luxury goods and services companies. The
Council serves primarily as a catalyst in bringing the smartest, most imaginative
marketers of luxury products and services together to explore best practices and
critical issues, and share intelligence on best customers and market trends, to help the
clients in growing revenues & loyalty of their customers.
Luxury Hues is the sole licensee for Luxury Marketing Council in the Indian market.

41. CEO Breakfast Forum
LMC India Kicked off its Series of Breakfast Forum’s in February. The theme of the 1st
forum was ‘Impact of Recession on the Indian Luxe Market’. 15 CEO’s from
organizations across Industry verticals attended the forum. LMC, India published a
White Paper titled ‘Impact of Recession on the Luxury Market’

42. Partners

43. Unity Marketing & Pam Danziger
Pamela N. Danziger is an internationally recognized expert specializing in consumer
insights, especially for marketers and retailers that sell luxury goods and experiences.
She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR, Diageo, Waterford-Wedgwood, Google, Lenox,
Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire
magazine, The World Gold Council, and The Conference Board, Pam taps consumer
psychology to help clients navigate the changing consumer marketplace. Her
trademark ‘Why People Buy' approach is founded on a passion for data coupled with a
need to understand what drives and motivates consumers as they shop. In recognition
of her ground-breaking work in the luxury consumer market, Pam received the Global
Luxury Award presented by Harper's Bazaar for top luxury industry achievers in 2007.
Luxury Hues’ collaboration with Unity Marketing enables premium brands in India
looking to expand presence in US market, benefit from her expert knowledge of the
premium space.

44. Lux Research Japan
Lux Research Japan is a Japanese market research agency based in Tokyo. It primarily
undertakes bespoke qualitative, quantitative, and desk research projects for
international luxury brand clients. Their expertise lies in luxury goods, travel,
hospitality, and lifestyle sectors. Lux Research Japan also has extensive experience in
other categories, including, IT, telecommunications and FMCG. It frequently conducts
both consumer and B2B researches to provide valuable insights to their clients. With
Japanese consumers responsible for approximately 40% of world's luxury goods sales,
Lux Research Japan definitely plays a big role in understanding the Japanese market &
consumers.
Luxury Hues’ collaboration with Lux Research Japan enables premium brands in India
looking to expand presence in the Japanese market, benefit from their expert
knowledge of the premium space

45. Liza Productions
Founded in 1999 by Liza Varma, a former Femina Miss India and well known model.
The Company has over a decade grown into a successful Events Production and
Management Organization with a strong team of motivated Professionals.
Today, She is a leading Fashion Choreographer with over 1000 shows to her credit in
India and Abroad.

46. People Facet
People Facet works with you in finding the right solutions and help you in
implementing them in your organisation. Our expertise lies in the seamless integration
of design and deployment of HR Strategies that builds capability to create value and
to grow.
We offer a full range of Solutions spanning across HR Consulting, Advisory,
Performance Architecture, Capability Building and HR Analytics

47. Thank You!