OL 665 Milestone Two Guidelines and Rubric Overview: Not-for-profit organizations need inspirational leadership to assist them in achieving their missions and reaching their altruistic goals. In addition, good communication practices promote positive public relations and attract supporters. Prompt: Analyze the leadership strategies and communication practices of the not-for-profit organization on which you will perform your strategic analysis. Specifically, the following critical elements must be addressed: I. Introduction: Write an introduction to your paper that includes a hook and a controlling idea (thesis). The introduction should generate interest and let the reader know what to expect in the paper. II. Analysis: a. Leadership: i. Discuss the specific board structure present in your chosen organization, explaining the benefits of this structure. ii. Discuss the current management strategies for recruiting, utilizing, and retaining human capital, including to what extent a succession plan is in place. iii. Evaluate the current leadership strategies and organizational structure for strengths and weaknesses in managing boards, volunteers, and staff. b. Communications: i. Discuss the current communication strategies being used throughout the organization, internally and externally, for promoting the organization's shared values. ii. Discuss the organization's public relations strategies and specific branding techniques. iii. Evaluate the current communication strategies for opportunities for advancing the goals of the organization both internally and externally. III. Conclusion: Write a conclusion to your paper that summarizes the organization’s leadership strategies and communication practices. Tie the conclusion back to your controlling idea (thesis). Guidelines for Submission: Submit a 3- to 4-page Microsoft Word document (not including the title page or references). It should be double spaced with 12-point Times New Roman font, one-inch margins, and APA formatting. Rubric Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Introduction Meets “Proficient” criteria and uses organizational information and anecdotes to create a hook, and a controlling idea (thesis) alerts the reader to what to expect from the discussion of leadership and communication Introduces leadership and communication for the chosen organization by creating a hook and providing a controlling idea (thesis) Introduces leadership and communication for the chosen organization but the hook and controlling idea (thesis) are weak Does not generate interest or provide a controlling idea (thesis) 15 Leadership: Board Structure Meets “Proficient” criteria, and discussion demonstrates a sophisticated awareness of the nuances of board types within not-for-profit organizations Discusses the specific board structure present in ch.

1. OL 665 Milestone Two Guidelines and Rubric
Overview: Not-for-profit organizations need inspirational
leadership to assist them in achieving their missions and
reaching their altruistic goals. In addition,
good communication practices promote positive public relations
and attract supporters.
Prompt: Analyze the leadership strategies and communication
practices of the not-for-profit organization on which you will
perform your strategic analysis.
Specifically, the following critical elements must be addressed:
I. Introduction: Write an introduction to your paper that
includes a hook and a controlling idea (thesis). The introduction
should generate interest and let
the reader know what to expect in the paper.
II. Analysis:
a. Leadership:
i. Discuss the specific board structure present in your chosen
organization, explaining the benefits of this structure.
ii. Discuss the current management strategies for recruiting,
utilizing, and retaining human capital, including to what extent
a succession
plan is in place.

2. iii. Evaluate the current leadership strategies and organizational
structure for strengths and weaknesses in managing boards,
volunteers,
and staff.
b. Communications:
i. Discuss the current communication strategies being used
throughout the organization, internally and externally, for
promoting the
organization's shared values.
ii. Discuss the organization's public relations strategies and
specific branding techniques.
iii. Evaluate the current communication strategies for
opportunities for advancing the goals of the organization both
internally and
externally.
III. Conclusion: Write a conclusion to your paper that
summarizes the organization’s leadership strategies and
communication practices. Tie the conclusion
back to your controlling idea (thesis).
Guidelines for Submission: Submit a 3- to 4-page Microsoft
Word document (not including the title page or references). It
should be double spaced with 12-point
Times New Roman font, one-inch margins, and APA formatting.

3. Rubric
Critical Elements Exemplary (100%) Proficient (90%) Needs
Improvement (70%) Not Evident (0%) Value
Introduction Meets “Proficient” criteria and
uses organizational information
and anecdotes to create a hook,
and a controlling idea (thesis)
alerts the reader to what to
expect from the discussion of
leadership and communication
Introduces leadership and
communication for the chosen
organization by creating a hook
and providing a controlling idea
(thesis)
Introduces leadership and
communication for the chosen
organization but the hook and
controlling idea (thesis) are weak
Does not generate interest or
provide a controlling idea (thesis)
15
Leadership:
Board Structure
Meets “Proficient” criteria, and
discussion demonstrates a

4. sophisticated awareness of the
nuances of board types within
not-for-profit organizations
Discusses the specific board
structure present in chosen
organization, explaining the
benefits of this structure
Discusses the specific board
structure present in chosen
organization, but discussion is
cursory, contains inaccuracies, or
does not explain benefits
Does not discuss the specific
board structure present in chosen
organization
10
Leadership:
Management
Strategies
Meets “Proficient” criteria, and
discussion demonstrates a
complex grasp of personnel
management strategies
Discusses the current
management strategies for
recruiting, utilizing, and retaining
human capital, including to what
extent a succession plan is in

5. place
Discusses the current
management strategies for
recruiting, utilizing, and retaining
human capital, including to what
extent a succession plan is in
place, but discussion is cursory or
contains inaccuracies
Does not discuss the current
management strategies for
recruiting, utilizing, and retaining
human capital
10
Leadership:
Leadership
Strategies
Meets “Proficient” criteria, and
evaluation demonstrates nuanced
understanding of how leadership
strategies and organizational
structure influence managing
boards, volunteers, and staff
Evaluates the current leadership
strategies and organizational
structure for strengths and
weaknesses in managing boards,
volunteers, and staff
Evaluates the current leadership
strategies and organizational

6. structure but evaluation is cursory
or contains inaccuracies
Does not evaluate the current
leadership strategies and
organizational structure
10
Communications:
Communication
Strategies
Meets “Proficient” criteria, and
discussion demonstrates a
sophisticated grasp of
communication strategies used to
promote shared values
Discusses the current
communication strategies being
used throughout the organization,
internally and externally, for
promoting the organization's
shared values
Discusses the current
communication strategies being
used throughout the organization,
internally and externally, for
promoting the organization's
shared values, but discussion is
cursory or contains inaccuracies
Does not discuss the current

7. communication strategies being
used throughout the organization
10
Communications:
Public Relations
Meets “Proficient” criteria, and
description demonstrates
nuanced understanding of the
organization's public relations
strategies and branding
techniques
Discusses the organization's
public relations strategies and
specific branding techniques
Discusses the organization's
public relations strategies and
specific branding techniques, but
discussion is cursory or contains
inaccuracies
Does not discuss the
organization's public relations
strategies and specific branding
techniques
10
Communications:

8. Advancing the
Goals
Meets “Proficient” criteria, and
evaluation demonstrates nuanced
understanding of how
communication strategies can
support advancing the goals of
the organization
Evaluates the current
communication strategies for
opportunities for advancing the
goals of the organization both
internally and externally
Evaluates the current
communication strategies for
opportunities for advancing the
goals of the organization both
internally and externally, but
evaluation is cursory or contains
inaccuracies
Does not evaluate the current
communication strategies for
opportunities for advancing the
goals of the organization both
internally and externally
10
Conclusion Meets “Proficient” criteria, and
rationale demonstrates an
insightful analysis of the

9. organization’s leadership
strategies and communication
practices
Summarizes the organization’s
leadership strategies and
communication practices while
demonstrating an understanding
of their effectiveness
Summarizes the organization’s
leadership strategies and
communication practices, but
summary is cursory and lacks
reflection on the effectiveness of
the strategies and practices used
Does not summarize the
organization’s leadership
strategies or communication
practices
15
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and organization
and is presented in a professional
and easy to read format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization

10. Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Running Head: TP2
1
TP2
5
Topic 2
Bobby Poston
UMUC
HSMN 610
02/23/20

11. The United States government is usually focused to provide the
necessary security and protection of all critical components of
the infrastructure. These critical components infrastructure is
the credited as the country’s backbone in relation to the
economic status. It is thus important to protect these vital
components of infrastructure from various vulnerabilities that
may destroy the country’s economic base (Espinoza et. al.,
2018). Protecting these critical components of the country
entails a series of strategies installed by the national
government under the Department of Homeland Security. To
protect these critical infrastructural structures, the Department
of Homeland Security comes up with various strategies that
serve to offer protection for different components.
America's fundamental establishment zones give the
foundation for our national security, organization, fiscal
significance, and way of life. Additionally, their continued with
steadfast quality, energy and quality make the sentiment of
conviction and structure a critical bit of us national character
and reason (Mergel, 2016). Essential establishments layout our
regular day to day existences and enable us to value one of the
most raised overall lifestyles on earth. The workplaces,
structures, and limits that include our fundamental systems are
outstandingly perplexing and complex. They join HR and
physical and advanced structures that collaborate in structures
that are significantly related. They furthermore contain key
center points that are fundamental to the action of the essential
systems in which they work.
In protecting the key components of the country’s
infrastructure, various entities are in coordination to make this
task effective (Conyers & Cummings, 2017, February). The
various entities include agencies that operate at the national
level and those that operate under federal governments. Each of
these agencies has a strategy that usually guides them in the
protection of the infrastructure identified. The federal agencies
have their own role in the state level though they work in

12. harmony with the national government agencies. State and
nearby governments, similar to the government, ought to
distinguish and secure the basic foundations and key resources
they claim and work inside their locales. The states ought to
likewise cause coordination of defensive and crisis reaction
exercises and asset support among nearby purviews and areas in
a close joint effort with assigned government lead offices and
organizations.
States should additionally encourage facilitated arranging
and readiness for basic framework also, key resource assurance,
applying brought together criteria for deciding criticality,
organizing security speculations, and practicing readiness inside
their wards. States ought to likewise go about as conductors for
demands for government help when the current danger surpasses
the capacities of nearby locales and private substances inside
those wards. At long last, states ought to encourage the trading
of applicable security data and danger cautions down to the
nearby level. State and nearby governments look to the
administrative government for coordination, backing, and assets
when national necessities surpass nearby capacities. Securing
basic frameworks and key resources will require close and
broad collaboration among every one of the three degrees of
government.
To deal with various security concerns, the executive
branch of the government comes up with a National Security
Strategy document that outlines the key security concerns of the
country and how the nation is planning to address them. These
strategies offer different methods of protecting various
infrastructural components and are usually geared towards the
agencies that are concerned with the security of those
infrastructures. Similarly, the US federal government strategy
document outlines the security concerns for various
infrastructures in states. I will concentrate on two key strategy
documents: the digital federal strategy document and the
procurement federal strategy document.
The digital federal strategy document is a document that

13. was developed by the federal government to provide guidance
for U.S agencies that deal with the protection of digital systems
and information from various vulnerabilities and risks. This
document involves the outline on various aspects of digital
systems (Klievink et. al., 2017, June). Key among the issues
outlined in this document is the emphasis on the provision of
information and services. This entails ensuring that each of the
citizens in the United states has access to information. This
calls for good administration strategies of various responsive
designs that make users and website administrators work
effectively.
Secondly, digital federal strategy document enables the
public to create a better usage of federal data. In this, the
federal government exposes the massive amounts of data in the
best formatted way t the public to create a better leverage aimed
at boosting their knowledge, improving their sense of reasoning
as well as making valid decisions. The digital federal strategy
document also outlines the procedures set in place to create
content and use data in different ways. This helps citizens in
understanding different sets of data and applying them where
necessary to improve their lives.
The digital federal strategy document also gives guidelines
to agencies on how to incorporate a shared platform approach in
solving issues (Chanias, 2017). In this, several agencies are
encouraged to come up with a platform that can enable them
share information and base their coordination on such platform
for effective service delivery. This has prompted the agencies to
respond swiftly and effectively on various incidents that
threaten the peace of the country. Lastly, the digital federal
strategy document has led to the use of information-centric
approach that allows various agencies to access information
from a common center and come up with their own approach of
solving a problem.
The procurement federal strategy document is a document
that outlines the strategies and regulations that guide the
procurement practices on the state. This document is more

14. focused on the issues that may weaken the economy of the
country without touching on the physical components of the
economy that entail the different infrastructural elements in the
States. Procurement is slightly connected to digital strategies in
that it draws much from the information available to the
systems to be effective. Among the issues outlined in this
document are the stages of procurement (Decarolis et. al.,
2018). These call for coordination of various agencies to make
the whole process effective. The stages involve access to
information, pre-qualification, tendering, contract
administration and relationship management.
Procurement federal strategy document just like the digital
federal strategy document gives guidelines and approaches to be
used in carrying out a process. In the procurement federal
strategy document, agencies are supposed to follow the
guidelines and regulations provided to create an effective
environment for a procuring process (Ruhland, Kaufmann,
Ploder & Zinke, 2018). In addition to this, the first stage of
procurement federal strategy document emphasizes on making
information accessible to people just like the emphasis of
digital federal strategy. Making information accessible to a
large group of people must entail the use of digital technologies
in the world today. This therefore means that the two documents
borrow from each other to achieve their objectives.
References
Chanias, S. (2017). Mastering digital transformation: the path of
a financial services provider towards a digital transformation
strategy.
Conyers Jr, J., & Cummings, E. E. (2017, February). February
14, 2017 Letter to the US Attorney General of the Department
of Justice Jefferson Sessions and the Director of the Federal
Bureau of Investigations James Comey. In United States.
Congress. House. Committee on the Judiciary. United States.
Congress. House. Committee on the Judiciary.
Decarolis, F., Giuffrida, L. M., Iossa, E., Mollisi, V., &
Spagnolo, G. (2018). Bureaucratic competence and procurement

15. outcomes (No. w24201). National Bureau of Economic
Research.
Espinoza, S. E., Brooks, J. S., & Araujo, J. (2018).
Implementing an Information System Strategy: A Cost, Benefit,
and Risk Analysis Framework for Evaluating Viable IT
Alternatives in the US Federal Government. International
journal of communications, network and systems
sciences, 11(6), 105.
Klievink, B., Neuroni, A., Fraefel, M., & Zuiderwijk, A. (2017,
June). Digital strategies in action: A comparative analysis of
national data infrastructure development. In Proceedings of the
18th Annual International Conference on Digital Government
Research (pp. 129-138).
Mergel, I. (2016). Social media institutionalization in the US
federal government. Government information quarterly, 33(1),
142-148.
Ruhland, S., Kaufmann, J., Ploder, M., & Zinke, G. (2018).
Evaluation of the implementation of the Action Plan on Public
Procurement Promoting Innovation in Austria Synthesis Report.