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PESTEL Analysis of Nepal 
• Presented by: 
Amish Dhungel
• PESTEL analysis describes a framework of macro-environmental 
factors used in the environmental scanning 
component of strategic management. (wiki) 
• The relevance of PESTEL model for a country analysis 
is to audit its contemporary environment and assess 
potential changes and prepare accordingly so that the 
country will be better positioned than its competitors to 
respond to changes. 
PESTEL Analysis
Political Environment 
Analysis of Nepal 
• Presented by: 
Amish Dhungel
• Federal Democratic Republic of Nepal 
• Government: Parliamentary republic 
• Absolute Monarchy: 
• 1726-1950 (Shah Dynasty, unification) 
• Rana rule 
• Democracy in Nepal: 
• Tri-party agreement in New Delhi (1950), Dawn of Democracy 
• End of democratic practice in 1960 by King Mahendra 
• Constitutional monarchy installed on 1990 by King Birendra 
• Maoist insurgency from 1996 to install Republic in Nepal 
• Royal Massacre in 2001 
• Dismissal of democratic experiment in 2005 by King Gyanendra 
• 2006 April revolution jointly by Seven party coalition together with 
Maoist, reinstate of Parliament 
• May 8, 2008 Nepal was declared as Federal Democratic Republic 
Political Environment 
Analysis of Nepal
• Was never colonized. 
• Instable government. No government since 1991 have 
survived for more than two years. 
• 23 governments over last 23 years. 
• Ease of doing business: 105 (World Bank) 
• Corruption Perception Index: 116/176(Transparency 
International) 
• Women representation in Parliament: 33.33% 
Political Environment 
Analysis of Nepal
• Executive power vested in government headed by Prime 
minister. 
• Head of state is President. 
• Legislative power is vested in Government and the 
parliament. 
• Independent judiciary. 
• Nepali congress (socialist-democracy), UML, UCPN-Maoist 
as major political parties. 139 political parties 
registered for 2nd CA election 
Political Environment 
Analysis of Nepal
• Commission of Investigation for Abuse of Authority 
(CIAA) in practice since 2007 
Political Environment 
Analysis of Nepal
• Constitution drafting on its way 
• Government strong commitment for optimum growth of national 
production 
• More liberal economic policies in line to free market 
• Fine-tuning of monetary policy 
• Recognized the role of private sector 
• Government investment only in infrastructure 
• One window policy for FDI via Investment Board 
• Trade policies promoting exports and reducing of trade imbalance 
• Quantitative restriction and import licensing system abolished 
• Simplified export procedures 
• Rapid financial reforms, enabling JV Banks etc 
Things are Changing…
Socio-Cultural Environment Analysis of 
Nepal
• Area: 147,181 sq. km. ; world's 93rd largest country by land mass and the 
41st most populous country. 
• Located in the Himalayas and bordered to the north by of China, and to the 
south, east, and west by the Republic of India. 
 Kathmandu is the nation's capital and largest metropolis. Renowned for its 
splendid Himalayas.
 Total Population: 26,494,504 (2011 census) 
 Gender distribution: 
Male Composition: 49% 
Female Composition: 51% 
 Age groups: 0-14 (39.35% 
15-59 (54.15% 
60+ (6.5%) 
 Geographical regions: Mountain: 6.73% 
Hill: 43% 
Terai: 50.27% 
 Population growth rate: 1.35 
Demographic status
• Religion: Hindu 81%, Buddhist 9%, Muslim 4.4%, Kirat 3.1%, 
Christian 1.4%, other 0.5%, unspecified 0.2% 
• 123 mother tongues, Nepali being the national language is 
spoken by 44.6%. 
• Literacy rate:75.10% 
• Staple food: Rice, vegetables, lentils and pickles, dhido ( 
traditional food)
Deep rooted caste system still prevailing in some parts of 
country 
• Upper class 
• Middle class 
• Lower class 
• Brahmin 
• Chhetri 
• Baisya and, 
• Sudra 
• Nepal is a melting pot of many races and tribes. 
• There are around 101 ethnic and caste groups. 
Class & caste structure
• The ethno-cultural groups maintain their unique life style, 
language, customs, and rituals, food habits, dresses, 
jewelry or ornaments and festivals. 
• The culture of Nepal is a assemblage of music, 
architecture, religion and literature. 
• Music is associated with every event in Nepal, then be it 
birth, marriage, festivals or national events.
• Business practices are influenced by traditional values. 
• Any business that is conducted against the cultural values may 
not sustain. 
• Family patronage of business is wide spread. 
• Modernization and growth in information technology are 
helping to break cultural barriers in Nepal. 
• With the growing literacy rate traditional way of doing business 
is being gradually replaced. 
 Huge impact of tradition and culture in businesses. (eg. beef 
products are not allowed). 
 Tourism industry is highly influenced by socio structure, 
culture and traditions.
• 89.2 percent are reported to be living in their own 
dwelling units and 9.2 percent in rented dwellings 
• Majority (68.4 percent) of the households used wood as 
fuel for cooking. Liquefied Petroleum Gas (LPG) use 
was 12.3 percent 
• (25.4 percent) of households has a modern flushing toilet 
and 23.4 percent have an ordinary toilet. 
• (28.3) percent have a mobile phone, 9.8 percent have a 
fixed line telephone and 3.1 percent have a computer
• Median age of country's population: 21.6 years 
• People of all ages living with HIV (thousands) 2012, 
estimate 49,000 
• Crude fertility rate: 2.4 
• Urbanized Population: 17.3 % 
• School enrollment rate: 135% (highest in South Asia) 
• Life expectancy at birth: 68 (highest in South Asia) 
Socio-Cultural facts
TECHNOLOGICAL 
ENVIRONMENT Analysis of Nepal
• Modern science entered with the introduction of 
intermediate science education in Tri Chandra College in 
1919. 
• Bachelors of science : Tri Chandra College, 1948 
• Masters of Science : Tribhuwan University, 1965 
• Institutions of Medicines, Engineering, Forestry, 
Agriculture :TU, 1973 
• The 6th Five Year Plan(1980-1985), linked science and 
technology activities with economic development 
• National Council of Science and Technology (NCST), 
1976, now dismantled 
A SHORT HISTORY OF 
SCIENCE AND TECHNOLOGY
• Foreign Investment and Technology Transfer Act, 1992 
(FITTA): 
FITTA governs all matters relating to foreign investment and 
technology transfer. This act states provision regarding 
settlement of disputes related to investment among the 
stakeholders. 
It also clarifies the potential are where foreign investment 
and technology transfer can be made. Similarly it also states 
mentions the area where foreign involvement is restricted. 
Like: cottage industry, arms industries, motion pictures 
business, security printing etc.
• Science and Technology Policy, 2005 
It focuses on Infrastructure development, human resource 
development, R & D, etc. Furthermore it vision to build Nepal as 
a developed, dynamic and prosperous state by raising the living 
standards through the appropriate development and use of science 
and technology. 
• National Policy on Technical Education and Vocational 
Education, 1999 
• Information Technology Policy, 2002
• Research Centre for Applied Science and Technology 
(RECAST), 1977 
• Nepal Academy of Science and Technology (NAST), 1982 
• Ministry of Science and Technology, 1995 
• B.P. Koirala Institute of Health Science 
• National Academy of Medical Sciences, Bir Hospital 
• National Agriculture Research Centre, 1991 
• Department of Forest Survey and Research, 1963 
• Department of Irrigation, Hydrology and Meteorology, 1967 
• Department of Plant Resources, 1957
TECHNOLOGY OF NEPAL AT GLANCE 
• RADIO 
Government Owned FM- 1 (Radio Nepal) 
Private Owned FM- 50 
• NEWSPAPER 
Number of National Daily- 14 
• Government- Gorkhapatra and The Rising Nepal 
• Private- Kantipur Daily, THT, TKP 
• Number ofWeekly Newspaper-15
• TELEVISION 
Commenced in 1985 with Nepal Television 
Government- 2 (Nepali TV and NTV Plus) 
Private- 20 (Most preferred are Kantipur, Image Channel, 
Avenues) 
• TELECOMMUNICATION 
As per 15th July 2013 
Population-26,494,504 
User population-21,332,275 (80.51%)
5.84% 
71.46% 
3.21% 
PENETRATION RATIO 
MOBILE 
FIXED LANDLINE 
OTHERS
Column1 
49% 
43% 
1% 
4% 3% 
Market Share of Major 
Players 
NCELL 
NTC 
Smart tel 
UTL 
Others
0% 
Column1 
94% 
1% 0% 
2% 
3% 
GPRS 
CDMA 
ADSL 
WIRELESS 
CABLE MODEM 
WIMAX 
• INTERNET USERS IN NEPAL- 26.1%
• Rich in many traditional technologies 
• Dominant in rural areas 
• Nepal possesses good technical know-how of traditional technologies 
in the following fields- 
1. Metallurgy, pottery 
2. Architecture and construction 
3. Textile manufacture, dyeing and printing 
4. Paper manufacture 
5. Food technology 
6. Agriculture and water management 
7. Medicines 
STATUS OF TRADITIONAL 
TECHNOLOGY
• Commencement of modern technology in Nepal 
from 1936 through Biratnagar Jute Mills 
• Second World War led to establishment of sugar, 
match, cotton, plywood, and cigarette industries. 
Most declined after the war. 
• The current status is indicated by the following 
scenario- 
1. Growing use of modern technology 
2. Skill base for modern technology 
3. R and D spending 
4. Transfer of technology 
STATUS OF MODERN 
TECHNOLOGY IN NEPALESE 
INDUSTRY
• Low R and D for traditional technologies: Nepal 
spends .34 % of GDP in Science and 
Technological based research. 
• Entered internet revolution in 1993 when 
Mercantile Office Systems introduced e-mail 
services 
• Enacted Electronic Transaction Act, 2007 
INFORMATION TECHNOLOGY IN 
NEPAL
• Japan , World Bank, China, Switzerland, Britain, Australia etc. 
have been major donor of technological equipment to Nepal. 
Uses of information technology in Nepal 
• Information Management 
• Planning and control 
• E-commerce 
• E-education 
• E-banking
Ecological Environment of 
Nepal
Outline of Presentation: 
5.1 Natural/Geographical profile of Nepal: 
• Physical profile 
• Mineral Resources 
• Flora and Fauna 
• Water resources 
• Agriculture 
5.2 Ecological Factors Impacting Business: 
• Physical inputs 
• Transportation 
• Communication 
• Availability of Labor forces 
• Energy availability and Cost 
5.3 Impact of Business on Ecology: 
• Waste materials disposal 
• Ecological consequences
Natural/Geographical profile of 
Nepal 
Physical profile 
• Area: 147, 181 Sq. km 
• Seasons and Temperature 
• Geographical Regions of Nepal Geographical division of 
Nepal 
Himalayan 
Hilly 
Terai 
Geographical 
Regions 
Percentage (%) 
Himalayan 
Region 
15 
Hilly 68 
Terai 17
Natural/Geographical profile of 
Nepal 
• Mineral Resources 
• Flora and Fauna 
• Water resources 
• Agriculture
Ecological Factors Impacting 
Business: 
• Physical inputs 
• Transportation 
• Communication 
• Availability of Labor forces 
• Energy availability and Cost
Impact of Business on Ecology: 
• Waste materials disposal 
• Ecological consequences
Legal Environment Analysis 
of Nepal
Legal 
environment of 
business 
Court s of law 
Business laws 
Law administrators
Legal regulations 
. 
Partnership Act, 1964 
• If two or more person want to establish a firm to initiate 
business, partnership firm can be registered. 
• Firm can be registered under Department of Commerce 
(in Kathmandu valley) and Office of the Cottage and 
Small Industries ( in outside the valley ) with the 
recommendation letter of Chambers of Commerce. 
• Tax law is applicable and the firm should be renewed 
each five years where the firm has been registered.
Private Firm Registration Act, 1958 (2014) 
• Recommendation letter is required from the Chambers of 
Commerce or District branch of FNCCI to register the Private 
Firm. 
• The license is issued for five years and should be renewed 
after that period. 
• Trading business are registered under this act.
Company Act ,2006 
The company must be incorporated in office of register 
according to law. 
 It must include two to seven member 
The MOA and AOA guides the operation of overall 
company .
LabourAct,1992 
• Employment and job security, firing of employee 
• Working hours 
• Remuneration and yearly pay increment 
• Health and safety 
• Welfare provision 
Labour related legislation
• Bonus Act ,1974 
The bonus shall not exceed ten percent of net profit 
The amount of bonus to an individual will depend on the 
amount of monthly salaries and wages paid
• Mines and Minerals Act, 1985 
(2042) 
 All mineral products found inside the Nepal are the property of Government of 
Nepal. 
 These are classified in two category – Metal and Non Metal 
 Right to extraction of mineral product is with government. Permission can be 
given to the private company as per their qualification and previous experience. 
 License shall be issued for a year and can be renewed. Government can cancel the 
license if found the licensee doesn't work as per the law.

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PESTEL model analysis of Nepal

  • 1. PESTEL Analysis of Nepal • Presented by: Amish Dhungel
  • 2. • PESTEL analysis describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. (wiki) • The relevance of PESTEL model for a country analysis is to audit its contemporary environment and assess potential changes and prepare accordingly so that the country will be better positioned than its competitors to respond to changes. PESTEL Analysis
  • 3. Political Environment Analysis of Nepal • Presented by: Amish Dhungel
  • 4. • Federal Democratic Republic of Nepal • Government: Parliamentary republic • Absolute Monarchy: • 1726-1950 (Shah Dynasty, unification) • Rana rule • Democracy in Nepal: • Tri-party agreement in New Delhi (1950), Dawn of Democracy • End of democratic practice in 1960 by King Mahendra • Constitutional monarchy installed on 1990 by King Birendra • Maoist insurgency from 1996 to install Republic in Nepal • Royal Massacre in 2001 • Dismissal of democratic experiment in 2005 by King Gyanendra • 2006 April revolution jointly by Seven party coalition together with Maoist, reinstate of Parliament • May 8, 2008 Nepal was declared as Federal Democratic Republic Political Environment Analysis of Nepal
  • 5. • Was never colonized. • Instable government. No government since 1991 have survived for more than two years. • 23 governments over last 23 years. • Ease of doing business: 105 (World Bank) • Corruption Perception Index: 116/176(Transparency International) • Women representation in Parliament: 33.33% Political Environment Analysis of Nepal
  • 6. • Executive power vested in government headed by Prime minister. • Head of state is President. • Legislative power is vested in Government and the parliament. • Independent judiciary. • Nepali congress (socialist-democracy), UML, UCPN-Maoist as major political parties. 139 political parties registered for 2nd CA election Political Environment Analysis of Nepal
  • 7. • Commission of Investigation for Abuse of Authority (CIAA) in practice since 2007 Political Environment Analysis of Nepal
  • 8. • Constitution drafting on its way • Government strong commitment for optimum growth of national production • More liberal economic policies in line to free market • Fine-tuning of monetary policy • Recognized the role of private sector • Government investment only in infrastructure • One window policy for FDI via Investment Board • Trade policies promoting exports and reducing of trade imbalance • Quantitative restriction and import licensing system abolished • Simplified export procedures • Rapid financial reforms, enabling JV Banks etc Things are Changing…
  • 10.
  • 11. • Area: 147,181 sq. km. ; world's 93rd largest country by land mass and the 41st most populous country. • Located in the Himalayas and bordered to the north by of China, and to the south, east, and west by the Republic of India.  Kathmandu is the nation's capital and largest metropolis. Renowned for its splendid Himalayas.
  • 12.  Total Population: 26,494,504 (2011 census)  Gender distribution: Male Composition: 49% Female Composition: 51%  Age groups: 0-14 (39.35% 15-59 (54.15% 60+ (6.5%)  Geographical regions: Mountain: 6.73% Hill: 43% Terai: 50.27%  Population growth rate: 1.35 Demographic status
  • 13. • Religion: Hindu 81%, Buddhist 9%, Muslim 4.4%, Kirat 3.1%, Christian 1.4%, other 0.5%, unspecified 0.2% • 123 mother tongues, Nepali being the national language is spoken by 44.6%. • Literacy rate:75.10% • Staple food: Rice, vegetables, lentils and pickles, dhido ( traditional food)
  • 14. Deep rooted caste system still prevailing in some parts of country • Upper class • Middle class • Lower class • Brahmin • Chhetri • Baisya and, • Sudra • Nepal is a melting pot of many races and tribes. • There are around 101 ethnic and caste groups. Class & caste structure
  • 15. • The ethno-cultural groups maintain their unique life style, language, customs, and rituals, food habits, dresses, jewelry or ornaments and festivals. • The culture of Nepal is a assemblage of music, architecture, religion and literature. • Music is associated with every event in Nepal, then be it birth, marriage, festivals or national events.
  • 16. • Business practices are influenced by traditional values. • Any business that is conducted against the cultural values may not sustain. • Family patronage of business is wide spread. • Modernization and growth in information technology are helping to break cultural barriers in Nepal. • With the growing literacy rate traditional way of doing business is being gradually replaced.  Huge impact of tradition and culture in businesses. (eg. beef products are not allowed).  Tourism industry is highly influenced by socio structure, culture and traditions.
  • 17. • 89.2 percent are reported to be living in their own dwelling units and 9.2 percent in rented dwellings • Majority (68.4 percent) of the households used wood as fuel for cooking. Liquefied Petroleum Gas (LPG) use was 12.3 percent • (25.4 percent) of households has a modern flushing toilet and 23.4 percent have an ordinary toilet. • (28.3) percent have a mobile phone, 9.8 percent have a fixed line telephone and 3.1 percent have a computer
  • 18. • Median age of country's population: 21.6 years • People of all ages living with HIV (thousands) 2012, estimate 49,000 • Crude fertility rate: 2.4 • Urbanized Population: 17.3 % • School enrollment rate: 135% (highest in South Asia) • Life expectancy at birth: 68 (highest in South Asia) Socio-Cultural facts
  • 20. • Modern science entered with the introduction of intermediate science education in Tri Chandra College in 1919. • Bachelors of science : Tri Chandra College, 1948 • Masters of Science : Tribhuwan University, 1965 • Institutions of Medicines, Engineering, Forestry, Agriculture :TU, 1973 • The 6th Five Year Plan(1980-1985), linked science and technology activities with economic development • National Council of Science and Technology (NCST), 1976, now dismantled A SHORT HISTORY OF SCIENCE AND TECHNOLOGY
  • 21. • Foreign Investment and Technology Transfer Act, 1992 (FITTA): FITTA governs all matters relating to foreign investment and technology transfer. This act states provision regarding settlement of disputes related to investment among the stakeholders. It also clarifies the potential are where foreign investment and technology transfer can be made. Similarly it also states mentions the area where foreign involvement is restricted. Like: cottage industry, arms industries, motion pictures business, security printing etc.
  • 22. • Science and Technology Policy, 2005 It focuses on Infrastructure development, human resource development, R & D, etc. Furthermore it vision to build Nepal as a developed, dynamic and prosperous state by raising the living standards through the appropriate development and use of science and technology. • National Policy on Technical Education and Vocational Education, 1999 • Information Technology Policy, 2002
  • 23. • Research Centre for Applied Science and Technology (RECAST), 1977 • Nepal Academy of Science and Technology (NAST), 1982 • Ministry of Science and Technology, 1995 • B.P. Koirala Institute of Health Science • National Academy of Medical Sciences, Bir Hospital • National Agriculture Research Centre, 1991 • Department of Forest Survey and Research, 1963 • Department of Irrigation, Hydrology and Meteorology, 1967 • Department of Plant Resources, 1957
  • 24. TECHNOLOGY OF NEPAL AT GLANCE • RADIO Government Owned FM- 1 (Radio Nepal) Private Owned FM- 50 • NEWSPAPER Number of National Daily- 14 • Government- Gorkhapatra and The Rising Nepal • Private- Kantipur Daily, THT, TKP • Number ofWeekly Newspaper-15
  • 25. • TELEVISION Commenced in 1985 with Nepal Television Government- 2 (Nepali TV and NTV Plus) Private- 20 (Most preferred are Kantipur, Image Channel, Avenues) • TELECOMMUNICATION As per 15th July 2013 Population-26,494,504 User population-21,332,275 (80.51%)
  • 26. 5.84% 71.46% 3.21% PENETRATION RATIO MOBILE FIXED LANDLINE OTHERS
  • 27. Column1 49% 43% 1% 4% 3% Market Share of Major Players NCELL NTC Smart tel UTL Others
  • 28. 0% Column1 94% 1% 0% 2% 3% GPRS CDMA ADSL WIRELESS CABLE MODEM WIMAX • INTERNET USERS IN NEPAL- 26.1%
  • 29. • Rich in many traditional technologies • Dominant in rural areas • Nepal possesses good technical know-how of traditional technologies in the following fields- 1. Metallurgy, pottery 2. Architecture and construction 3. Textile manufacture, dyeing and printing 4. Paper manufacture 5. Food technology 6. Agriculture and water management 7. Medicines STATUS OF TRADITIONAL TECHNOLOGY
  • 30. • Commencement of modern technology in Nepal from 1936 through Biratnagar Jute Mills • Second World War led to establishment of sugar, match, cotton, plywood, and cigarette industries. Most declined after the war. • The current status is indicated by the following scenario- 1. Growing use of modern technology 2. Skill base for modern technology 3. R and D spending 4. Transfer of technology STATUS OF MODERN TECHNOLOGY IN NEPALESE INDUSTRY
  • 31. • Low R and D for traditional technologies: Nepal spends .34 % of GDP in Science and Technological based research. • Entered internet revolution in 1993 when Mercantile Office Systems introduced e-mail services • Enacted Electronic Transaction Act, 2007 INFORMATION TECHNOLOGY IN NEPAL
  • 32. • Japan , World Bank, China, Switzerland, Britain, Australia etc. have been major donor of technological equipment to Nepal. Uses of information technology in Nepal • Information Management • Planning and control • E-commerce • E-education • E-banking
  • 34. Outline of Presentation: 5.1 Natural/Geographical profile of Nepal: • Physical profile • Mineral Resources • Flora and Fauna • Water resources • Agriculture 5.2 Ecological Factors Impacting Business: • Physical inputs • Transportation • Communication • Availability of Labor forces • Energy availability and Cost 5.3 Impact of Business on Ecology: • Waste materials disposal • Ecological consequences
  • 35. Natural/Geographical profile of Nepal Physical profile • Area: 147, 181 Sq. km • Seasons and Temperature • Geographical Regions of Nepal Geographical division of Nepal Himalayan Hilly Terai Geographical Regions Percentage (%) Himalayan Region 15 Hilly 68 Terai 17
  • 36. Natural/Geographical profile of Nepal • Mineral Resources • Flora and Fauna • Water resources • Agriculture
  • 37. Ecological Factors Impacting Business: • Physical inputs • Transportation • Communication • Availability of Labor forces • Energy availability and Cost
  • 38. Impact of Business on Ecology: • Waste materials disposal • Ecological consequences
  • 40. Legal environment of business Court s of law Business laws Law administrators
  • 41. Legal regulations . Partnership Act, 1964 • If two or more person want to establish a firm to initiate business, partnership firm can be registered. • Firm can be registered under Department of Commerce (in Kathmandu valley) and Office of the Cottage and Small Industries ( in outside the valley ) with the recommendation letter of Chambers of Commerce. • Tax law is applicable and the firm should be renewed each five years where the firm has been registered.
  • 42. Private Firm Registration Act, 1958 (2014) • Recommendation letter is required from the Chambers of Commerce or District branch of FNCCI to register the Private Firm. • The license is issued for five years and should be renewed after that period. • Trading business are registered under this act.
  • 43. Company Act ,2006 The company must be incorporated in office of register according to law.  It must include two to seven member The MOA and AOA guides the operation of overall company .
  • 44. LabourAct,1992 • Employment and job security, firing of employee • Working hours • Remuneration and yearly pay increment • Health and safety • Welfare provision Labour related legislation
  • 45. • Bonus Act ,1974 The bonus shall not exceed ten percent of net profit The amount of bonus to an individual will depend on the amount of monthly salaries and wages paid
  • 46. • Mines and Minerals Act, 1985 (2042)  All mineral products found inside the Nepal are the property of Government of Nepal.  These are classified in two category – Metal and Non Metal  Right to extraction of mineral product is with government. Permission can be given to the private company as per their qualification and previous experience.  License shall be issued for a year and can be renewed. Government can cancel the license if found the licensee doesn't work as per the law.