"Electronic Marketing & The Global Distribution Network - Identifying Pesonas". AEI-UM Group Presentation by Amirul HM & Group in 2009

1. aei It’s where we belong, guys!

2. Our Team AmirulHaji MOHAMAD, QGC080001 Siew Bee CHEW, QGC080005 Sameer KUMAR, QGA080005

3. Steps 1 5 Rich picture 3 Conceptual model Reasoning &Action Final Outcome

4. Rich Picture 2 AEI has been admitting students from 2003 onwards. Over 149 students have graduated from AEI so far. These Alumni are working in different parts of the world and some have started their own companies. AEI runs 4 courses in the areas of Information management, SME, ASEAN studies and Regional Integration. Only from 2007-08 session all the four courses have been running together. Dr. Roziah Omar and Dr. Jariah ( AEI Directors) are carrying out AEIs mission to be a premier Institution in Asia and Europe relations. Presently AEI doesn't have an Alumni Association. Alumni do not contribute on AEI projects All information to Alumni is conveyed through emails. Only few alumni are in touch with AEI on regular basis. The prospective students get official information about the courses. There is no mechanism available for the prospective students to know the quality of education being provided and the career opportunities available after the completion of course. The existing students interact with one another through general social networking sites like Facebook and Yahoogroups. Lecturers interact with students mostly through direct contact or emails. AEI is looking to improve its student strength and also further improve its quality of education. Rich picture

5. Rich Picture 2 Houz the course quality? Rich picture NO SOCIAL SOFTWARE SYSTEM Want to recruit guys from AEI Where’s the photos we took last night ?? Need to have my students in touch once I finish the course here, yeh?

6. Conceptual Model 3 Sub-systems Julia/Thev Students Dr. Illya/Dr. Rene Faculty A/B/C Prospective Students Dr. Roziah/Dr. Jariah AEI Directors Nurul/Vivien Alumni

7. Reasoning 3 Sub-systems Faculty needs to interface with students

9. Have light chat with students, staff and alumni

10. Their way to interactively remain in touch with all AEI contacts after their teaching visit

11. Reinforce credentialsDr. Illya/Dr. Rene Faculty

12. Reasoning 3 Sub-systems I would like to remain in touch with my Alma mater

14. Interest to network with my ex-classmates

15. Curiosity or the events or news

16. Look for business opportunities

17. Look for students who have talent and potential and could be hired

18. Expand or penetrate new market for businessNurul/Vivien Alumni

19. Reasoning 3 Sub-systems Students need training material in time

21. Job opportunities

22. E-learning

23. Obtain information – conducting a survey,etc.

24. Programs being conducted by AEI and seeing official posting Julia/Thev Students

25. Reasoning 3 Sub-systems How do I provide better quality training?

27. Raise funding for student activities

28. Sponsorship

29. Ensuring that AEI students remain in touch after they graduate

30. Market AEI program or raise reputation of AEI primarily in Asia and Europe.Dr. Roziah Omar/ Dr. Jariah AEI Directors

31. Reasoning 3 Sub-systems How do I contact an Alumni or current student of AEI?

33. General information about accommodation, exchange rate, food, culture, bank details, etc.A/B/C Prospective Students

34. Reasoning 3 Students Faculty For delivering lesson material, General interactions Job opportunities, advice Business proposals, general idea sharing General feel of student’s course satisfaction Look for talent AEI Directors References, etc. Prospective student needing feedback on course Funding and sponsorships, internships and jobs for students Prospective students taking interest in the course, their general queries Alumni Prospective Students Prospective student needing feedback on course Process flow between the various sub-systems

35. Reasoning 3

36. Outcome (example) 4 Simple dashboard Advertisements to monetize website

37. Outcome (example) 4

38. Outcome (example) 4 Profs can load learning material here Chat can be exciting !

39. Points to ponder How do we make AEIOO financially independent? How to prevent indecent language and polarized comments? How to make the site more engaging? How to popularize the site?

40. Thank you !