TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdf
GM Quality
1. GM Builds High- Quality Products
GM’s brands (Cadillac, Chevrolet, Buick, Pontiac), representing 80 percent of
our total volume, are ranked above industry average as measured by 2008 J.D.
Power Initial Quality.
GM and Ford tied for the leadership position in the 2008 J.D. Power Initial
Quality Study – 11 models ranked in the top three of their respective segments.
Since 2002 GM has earned 65 percent of all J.D. Power North/South America
assembly plant quality awards (more than all other manufacturers combined.)
Since 2006, the total number of warranty repairs at GM dealerships have
been reduced by 48 percent.
GM dealers are among the best in the industry when it comes to a quality
experience for customers. Since 2004, all GM brands have ranked above the
industry average and better than many of the top Asian brands according to J.D.
Power and Associates Customer Satisfaction Index and Sales Satisfaction Index.