This infographic walks you through 5 ways that Apricot uses to generate ideas that an audience will love. It's practical and concise and we hope you enjoy!

1. 5
LOVE
WAYS TO GENERATE
IDEAS THAT YOUR
AUDIENCE WILL
HELPTOWARDSA GOAL
Knowing your buyer persona, consider: What is the main
goal that your buyer persona is trying to hit?
What content can you create that will help your audience
hit their goal?
TEACHYOURAUDIENCE
Many believe that content marketing *is* education, so:
What are the top 3 areas that your audience is interested
in? For each area, what 3 topics can you define for
educational content?
GIVEAN INSIGHT
Select an area you know is of interest to your audience.
Dig into the data using reports & research papers, then
consider: What are the top 3 topics that interest your
audience? Once you have gathered your data, which
type of content would be most fitting to present it in?
FINDA TRENDINGTOPIC
Use tools such as Google Trends, Keyword Planner,
Buzzsumo & Wordtracker. What trends are you spotting in
terms of what your audience is currently interested in?
How can you use this insight to create content that your
audience will want to engage with?
SOLVEAPROBLEM
Consider the following for your buyer persona: What are
the main obstacles that your audience face? For each
obstacle, what can you create that helps them to
overcome that challenge?
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