The document discusses HIV/AIDS treatment in India. It notes that HIV is incurable, so patients must take medication lifelong. It also discusses how government programs have led patients to frequently switch doctors and treatment regimens. The document proposes a plan to hire data entry workers to digitize doctors' manual patient information. This would provide insights into treatment patterns and help win back patients, strengthening relationships with doctors.

1. Ametesh

2.  Since it’s an incurable disease any
diagnosis ones confirmed patient
remain on medications life long.
 Patient’s could change doctor’s
frequently depending upon the
response and faith.
 Even they could have a poor follow
up pattern but aware enough to
keep on taking medications of one
company or other.

3.  The sample size tested and evaluated in field
work at Hyderabad and Mumbai, gave me an
insight that these exclusive practitioners have
exclusive set of patients on regular follow ups.
New cases of additions through diagnosis and
deletions due to any reasons had overall lead to
stagnation in this market segment.
 The over all market segment could be growing,
with awareness but definitely the Government
and NGO interference have played a major role
in frequent switchover of patients in HIV
practice.
 The doctor’s have became smarter and started
dispensing this medications, when discussed
with leading KOL like Dr. J.P.Maniar in Mumbai,
they even don’t prescribe the name of the drugs
and dispense in forms of tablets, packed in white
envelops, it like even patient are not aware what
they are taking as cure. These all are innovative
methods to make the patient stick to doctors,
but not all of them where able to design
methods which are lucrative.
 One doctor said that he could earn commercially
only when the HIV patient is admitted with
complications.
 In this rat race we have to be different and come
up with different ideas to build relationship and
long term associations with these doctors and
keep on adding values in their pratcise.

4.  Ones we have authentic data’s we
could role out a CRM programs,
exclusive for these patients.
 We could easily access the
switchovers/molecule
changes/dosages changes/line of
therapy changes and even monitor
side effects and drug failures and
could even plan our sales
forecasting and productions
accordingly.
 If we could have access to these
data’s we could easily, exclusively
manage these patients and could
even plan direct supplies in
confidence of doctor’s.
 Even we could easily project the
future of this business and plan
our introductions cycles of new
products and therapy management
accordingly.

5.  I am planning to appoint data entry
executive in Mumbai on our roles,
monthly paying basis and will
attach them to these specialist
doctors.
 My primary initial targets are those
doctors who complain that they
had good set of patients, but now
they are loosing patients.
 Let’s dig information’s and try to
get back these patients subtle way.

6.  The same could be hourly
basis/weekends/college graduate
good in typing skills and familiar
with MS Excel.
 I am sure we could hire them in a
range of Rs.8000 to Rs.10000 per
month or even per entry payment
types.
 The same data operators could be
utilized at different locations,
different days and as per the
convenience and availability of
doctors.
 If we enroll them then we could
have an access to this authentic
raw data at back end.

7.  These raw data’s could be filtered
and further evaluated and
analyzed for future marketing
campaigns.
 On other hand along with these
KOL’s a campaign could further be
designed for bringing these
patients back to them, through
digital marketing.
 I have already soled this concept to
two leading HIV doctors and
Mumbai and they have agreed for
doing this activity and converting
there manual data digitally.

8.  If we are able to engage doctor
with these activity then I hope he
will get associated with us
exclusively for long terms.
 Lets design ways for increasing his
practice and in return we don’t
have to ask for business.
 The same could be roles out across
India, ones I do the sample testing
in Mumbai.