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Brand Personality

‱
‱
Mayank Singh
Mayank Singh

What is Brand Personality?

TechnologieBusiness
1 von 12
BRAND PERSONALITY Consumer Behavior Submitted by Mayank Singh – 25
Introduction ,[object Object],[object Object]
BRAND PERSONALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand personifications ,[object Object],[object Object],[object Object]
Examples of Brand Personality, Product & Gender ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dimensions of Brand Personality
 
Consumers also tend to associate personality factors with specific colours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand has a personality, character, tone of voice, its own style etc. Tata Truck clever and quick fox Tall, strong, rural man with a moustache The purpose of citing these examples was to know that every brand has a personality
McDonalds is known for kids, fun, Mac burger, cleanliness and efficiency Deccan Airlines is cheap, no-frills airline
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You

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Brand Personality

  • 1. BRAND PERSONALITY Consumer Behavior Submitted by Mayank Singh – 25
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Dimensions of Brand Personality
  • 8.
  • 9. Brand has a personality, character, tone of voice, its own style etc. Tata Truck clever and quick fox Tall, strong, rural man with a moustache The purpose of citing these examples was to know that every brand has a personality
  • 10. McDonalds is known for kids, fun, Mac burger, cleanliness and efficiency Deccan Airlines is cheap, no-frills airline
  • 11.