Americom Marketing is a full service Ad Agency in Texas that provides services such as web design, internet marketing, e-commerce, creative services, TV and Audio production, media placement, and much more.
2. We are an agency that provides an integrated
approach to traditional and digital advertising.
www.americommarketing.com
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Team Directors
Since 2001, Americom Marketing has established and added to this reputation and remains the only marketing firm of its kind in the greater
Southeast Texas region.
Charlie Cooper
Co Founder & CEO
Jack Cravy
Internet Marketing Director
Mike Tobias
Media Director
Jacob Stack
Dir. of Business Development
Our team is also made up of other partners, affiliates, and part-timers. The list is growing as you read this! Ed Sturrock and Stefan Barlow of
AmeriCommerce (now a Capital One Company) are at the top of the list with the longest tenure, along with our html and dev specialists, James
LaBove and Donna Barlow, and of course Gulf Coast Rock Legend Leroy Templeton.
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Recent Awards
In the past ten years alone, Americom Marketing has won
over 30 awards from several publications and foundations.
These are the most notable awards the past couple of years.
Gold Addy Awards
Best Website Design – Consumer
Best Website Design – B2B
2
Silver Addy awards
Interactive Media, Collateral Design, Newspaper
Spread Design, Web Design, Logo Design, Regional
Commercial
7
Bronze Addy awards
Collateral Design, Web Design, Newspaper Ad
Design
3
1st Place – Press Club of southeast
texas
Market Report Design, Guide Brochure
2
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Our Company History
Americom Marketing started as a media buying and marketing company that specialized in traditional media buys and
performance measurement. After all of the changes, companies, and experience through the years – Americom
Marketing has become one of the strongest digital and traditional advertising agencies in Texas.
Americom Marketing
started as a media
buying/marketing
company. Our approach
was finding great deals
for our clients.
2000
Americom Marketing
Founded
Five years later,
Americom Marketing
starts an e-commerce
platform to help clients
sell products online
called AmeriCommerce.
2005
Americom Creates
Americommerce
Capital One took notice
of the AmeriCommerce
platform and completes
the purchase of
AmeriCommerce and
names it SparkPay.
2014
Americommerce
sold to capital one
Using our experience in
E-Commerce and
Internet Marketing,
Americom becomes a
digital agency integrated
with traditional media.
2014
Americom becomes
full service agency
7. Choosing the right agency for you
Advertising Agencies can get lost in all the dollar signs, but here at Americom Marketing we always remember the fundamental
basics of what it takes to represent you as a client.
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Provide updates on a regular basis on
each project being worked on.
Always analyzing our efforts to
maximize client’s return on
investment.
All team members are up to date on all
projects, regardless if in their department.
Communication, communication,
communication.
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1
2
3
4
Reports, Designs, and Suggestions are
given on time and always punctual.
Constantly provide ideas of how to
better market your company today.
Representation of your brand is always
professional and held in high standard.
Never place an ad or finalize
anything without approval.
8. Full
Service
Some ad agencies pride themselves in
graphic design, some in internet marketing,
some in web design, some in media buying,
but there aren’t many that can do it all.
At Americom Marketing you get a complete
service solution from top to bottom. Our team
is made up of the finest talent that can
provide solutions you’ve never even heard
of. We’re here to help your business grow
and we make sure no stone is left unturned
when it comes to services we can provide.
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9. Campaign Planning
and Management
Creative Graphic
Design Services
Copywriting, Scripting
and Storyboards
Media Buying and Ad
Placement
Internet Marketing: SEO, PPC,
Email, Remarketing and Social
Web Design and Landing
Page Development
Audio and Video
Production
Printing, Trade Shows,
and Promotional Items
Reporting, Analysis, and
Ad Measurement
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10. Set Milestones & Make a Plan
Before a full fledged campaign starts, it’s always best to define a plan and set milestones.
This way the agency and client are always on the same page.
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Measure Goals & Analyze Competition
As you develop your Media Plan you need to make calculated decisions based on sound data.
Find a realistic goal for
your company and where it
belongs in the local or
national marketplace.
Set Goals For
Company Growth
Set 2, 5 & 10 Year
Milestones
We’ll help you put
milestones in place on
where your advertising
should bring you.
Analyze
Competition
Know what your
competitors are promoting,
advertising, when they run
ads and what they spend.
Capitalize On
Untapped Areas
Discover potential growth
opportunities for future
marketing efforts.
Americom Marketing can provide you with an ongoing analysis of what your competitors are doing in the marketplace. Our team can
provide you with a comprehensive overview of your industry along with a look at the advertising campaigns of your competitors.
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Company
XXXXXXX
XXXXX
XXXXXX
XXXXXXXXXXX
XXXXXXXX
XXX
XXXXXX
XXXX
Ad Spend (Nov 2014)
$ 2,752,014
$ 3,013,061
$ 1,449,152
$ 2,248,418
$ 1,693,939
$ 1,400,109
$ 549,170
$ 142,266
Ad Spend (Dec 2014)
$ 1,421,217
$ 2,577,613
$ 1,900,893
$ 1,099,571
$ 687,497
$ 1,279,491
$ 138,462
$ 339,313
Ad Spend 4Q 2014
$ 7,711,067
$ 6,998,765
$ 5,482,105
$ 4,671,762
$ 4,143,020
$ 3,575,025
$ 1,327,656
$ 873,203
Competitive Advertising Reports
We can create competitive reports that show you exactly what your competitors are doing, what they
are offering, how much they are spending, when they are doing it and much more.
Do you want to know how much your competitors are spending – and where? We can help.
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Company
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Offer/Promotion
$5 Gold Eagle Discount
$5 Gold Eagle Discount
$5 Gold Eagle Discount
Silver Eagle Discount
Silver and Gold Eagle
Silver and Gold Eagle
Free Shipping Offer
$5 Gold Eagle Discount
Product Price
$183.15
$172.62
$187.00
$33
$31 & $82
$35 $ $183
Free Shipping
$185.00
Publication
American Profile
Reader’s Digest
Sat Evening Post
Autoweek
Kiplingers
Popular Science
SmartMoney
Smithsonian
Competitive Promotion Reports
We can create competitive reports that show you exactly what your competitors are doing, what they
are offering, how much they are spending, when they are doing it and much more.
Do you want to know how much your competitors are spending – and where? We can help.
14. Campaign Planning & Management
Campaigns can get complicated. Let the professionals at Americom Marketing diagnose
where to allocate your budget based on your goals.
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Campaign Planning
Whether it’s a weekly campaign, monthly campaign, or a 5 year plan – we can help you
maximize your budget to fit areas proven to help our clients grow.
Knowing where to place
traditional media can make or
break a campaign. We’ll help you
capitalize on reach and frequency
while keeping costs economical.
Traditional Media
Planning
SEO, PPC, Social Media, Web
Development, E-Commerce &
more. We help in all phases while
optimizing it to interact with your
traditional media placements.
Digital Media
Implementation
Advertising costs should be spent
in areas targeted to help your
company grow – not hurt it. We’ll
help allocate your budget to the
areas proven to work.
Budget Allocation
& Analysis
16. Campaigns
are targeted
to reach your
customers
wherever they
may be.
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Local & National Campaigns
Geo targeted
digital &
traditional
marketing
Bulk discounts
and remnant
buys
Local media
placements
Budgeted in
areas
needing
growth
Our relationships with national
media reps help with discounts
and remnant buys in all areas.
1
Digital marketing campaigns can
reach the world and be changed
within a moments notice.
2
We can research which areas of
the world your campaigns would
reach its most potential.
3
Our competitive reports will show
what geographical areas your
competitors are advertising in
and what areas they aren’t.
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17. Design & Creative Services
Our award winning designers at your disposal – whether it’s a simple piece of stationery or
a full fledged print campaign, we have you covered.
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Graphic Design
We offer several graphic design services that can cover any graphic needs. Whether it’s billboards, magazine ads,
print materials, web design, or just something fun – we have the team that can do it right.
Print materials such as
brochures, flyers,
stationery, and more.
Web design, banner
ads, display ads, web
ads, and more.
Outdoor graphics for
branding or campaigns
across the U.S.
Fun stuff such as
posters, yard signs,
and things that are just
different.
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Other Creative Services
Graphic Design usually gets all the glory behind a campaign, but behind those campaigns are talented writers and
creative professionals meant to help in other ways behind the scenes.
Copy Writing
Services
Story Boards &
Presentations
Infographic
Design
Poster and
Character
Illustrations
20. Web Design & Development
Our award winning web development and design sets us apart from competitors. If you are
looking to grow your business online – look no further.
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94%
of people cite “design”
as a reason they do not
trust certain websites
and our developers research the
best platforms suited to meet your
digital marketing goals.
We offer Award Winning web
design and development services
Our expert graphic
designers will tailor
your website or
landing pages to fit
your brand.
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Each website we
build is cross
browser compatible
such as Safari, IE,
Firefox and Chrome
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All of our new
website builds are
responsive for
mobile devices
such as phones.
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Custom Web Development
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Award Winning
E-Commerce Development
In 2010 SparkPay Online Store, formerly AmeriCommerce, won
“Best E-Commerce Platform” at the SIIA Codie Awards.
If you sell a product – we’ll
help you sell it online. Many
of our clients fully operate
from online sales.
Custom solutions for
selling products
online
We help you step by step
through the entire process
to get you selling products
online with ease.
We design, develop,
and get you through
from start to finish
Hundreds of features have
been implemented during
the several years of
tweaking our platform.
Features such as
API integration &
PCI compliance
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E-Commerce Capabilities
The landscape has become cluttered with offers and everyone seems to have the best deal. Let
Americom separate fact from fiction in recommending the best ROI options to promote your website.
Central database, shipping
methods, pricing and discount
models, tax rates, handling
fees, SEO friendly and more.
Multiple Storefront
Technology1
Internal and external
integrations, accounting,
mailing, ERP, shipping,
inventory data, and more.
API Integration of 3rd
Party Applications4
Completely managed by the
same centralized
administration console as
your storefronts.
Facebook Shopping
Integration2
Abandoned shopping carts,
drip series emails, customer
reviews, auto complete forms
and other services.
Conversion Rate
Optimization5
Responsive designs, dynamic
auto complete search boxes,
theme flexibility, and quicker
payment options.
Mobile Commerce
Development3
Scalable to stores selling
hundreds of products or
millions of products – we will
develop a solution for you.
Custom
Development6
24. Internet Marketing Services
Social Media, AdWords, SEO, Email Marketing and much more. We create custom plans
to fit the needs of your business to help it grow an online presence.
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Specialty Services
We are a marketing company that brings both art and science to your campaign. With sophisticated analytics and competitive reports our research
combined with the ability to track down great deals allows precise execution of our customer's advertising budget.
We help design and optimize your
landing pages, check outs, and forms
Conversion Optimization
Facebook, Twitter, Pinterest, LinkedIn
– from ad campaigns to representation
Social Media Management
Google AdWords management,
planning and execution nationwide
AdWords (Pay Per Click)
In house, potential customers, email
lists and more with custom designs.
Email Marketing
On page and off page optimization, link
building, content marketing, etc
Search Engine Optimization
Amazon, eBay, Linkshare, CPA,
Commission Junction and ClickBank
Affiliate Marketing
26. Certified Experts in Google AdWords
Having co-founded an award winning e-commerce platform gives Americom Marketing a
competitive advantage over other companies who manage PPC campaigns.
Our reports will show what you’re competitors are
paying per click, what keywords they are targeting,
and what areas they aren’t being effective in. This
will give your company a more targeted approach.
Competitive analysis gives you and edge
1 Ad Rank is comprised of Quality Score and Bid
Level – let us help your Ad Rank positioning by
using our techniques to improve the quality score
and keep your CPC low and conversions high.
Quality Score optimization techniques
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SEO can help your bring lower CPC while also
increasing conversions – that’s a win, win.
PPC quality score increase
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More people click on organic results instead of ads.
With SEO, you never “pay per click”.
Best ROI for most brands
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Advertising your company to people who may do
business? Advertise to those looking for business
Targeted to customers already
wanting your service3
Search Engine
Optimization
When someone is trying to find a product or service, the
first thing they do is “google” it. We help in making sure
your company is the first they see when searching. We
perform services “on page” as well as “off page” and can
help your company rise above the competition. Here are
some of the benefits of performing SEO on your website:
We can help companies be found locally or
nationally.
National or local optimization
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1
Post
Management
Posting relevant
updates on your
behalf.
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Targeted
Ad Campaigns
We can create
targeted ads that
point to specific
landing pages.
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Outreach & Rep
Management
We respond and
reach out to people
in your industry.
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Job openings &
event postings
We can advertise
when you hold
events or have job
openings.
Social Media
We have a ton of experience with Twitter, Facebook, LinkedIn, Pinterest, Instagram,
and other social media platforms. We help brands develop relationships with people
or potential customers who spend time on social media. If you want to advertise your
event, no problem. If you want to advertise job openings, no problem.
The greatest asset provided by advertising on social media is the ability to advertise
ONLY to customers who have the potential of becoming a client or customer. We help
your company capitalize on that.
30. Audio & Video Production
Commercials aren’t just “whipped together” – they take preparation and planning.
Our audio and video specialists produce quality results for quality clients.
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Audio & Video Production
We know that making a good commercial is balancing
what the audience wants to hear and what you need to
showcase. Entertaining, informative, attractive and
persuasive - we mix the right ingredients to make your
brand stand out on the small screen, the big screen, the
mobile screen and more. (We should also mention we
are also mighty good at operating all these things on a
budget.)
Visit our production work here:
33. Media Buying & Placement
Campaigns can get complicated. Let the professionals at Americom Marketing diagnose
where to allocate your budget based on your goals.
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Economic Media Placements
Locally or nationally targeted audiences
Your advertising expenses should be spent wisely and
properly to effectively reach your potential customers.
Remnant buys up to 90% off rate card
Our relationships with media reps keep us up to date
whenever discounted opportunities arise.
Press coverage and rep management
Need an interview on radio? Want to have a guest
appearance on TV? We’ll help get what you need.
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National
Media
Campaigns
Regardless of your
company’s strategy, we
work with all mediums
whether it’s digital or
traditional.
Traditional &
Digital
Placements
Geo
Targeted
Campaigns
We are accustomed to
clients with several
locations across the United
States. We have decades
of experience and
relationships to target your
customers nationwide and
find the best ways to
capitalize on your
advertising budget.
We are a Texas based
agency with a
nationwide network of
media outlets.
36. Print, Promotional & Trade Show
We not only design these materials, but we also have distributor licenses set up to actually
sell these items at discounted prices. Let us get you noticed AND save you money.
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Print Materials, Promotional Items & Trade Show Displays
Whether it’s brochures, flyers, brochures, direct mail, trade show displays or retractable banners – our distributor
license allows us get the highest quality while also saving your company money.
Flyers,
brochures,
business
cards, pocket
folders, and
much more.
Direct Mail
design and
delivery, plus
targeted
mailing lists.
Promotional
Items such as
pens, kuzies,
lanyards, flash
drives, and
much more.
Trade show
displays,
banners,
backdrops,
and much
more.
38. The Right Full Service Ad Agency
Contact Info:
Email: Charlie@AmericomMarketing.com
Phone: (800) 889-9308
Principal Office:
2615 Calder
Beaumont, TX 77702