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Fish tank case study
1.
2. FISH TANK- GENERAL INFORMATION
Director: Andrea Arnold
Writer: Andrea Arnold
Producers: Kees kasander, Lisette Kelder, Christine Langan, Nick Laws,
David.M.Thompson, Paul Trijbits.
Genre: Drama
Release date
21st June 2009 (Edinburgh International Film Festival)- UK
4. COMPANY CREDITS
Production companies
BBC Films (presents)
UK Film Council (presents)
Limelight Communication (in association with) (presents) (as Limelight)
ContentFilm
Kasander Film Company
The funding came from BBC Films and UK Film Council
Distributors
Artificial eye Syrena Film IFC Films
Cineart Alta Films Mongrel media
MK2 Diffusion Canana Films SP Films
Nutopia Entertainment Film 1
6. MARKETING
There is a trailer on IMDB and YouTube. Also there is several interviews on the internet.
7. AUDIENCE
The main target audience of this film is the UK. This is because the content shows UK
in a negative way. Other countries especially America don’t recognize or see this
side of the UK therefore would struggle to understand and relate to the film.
The classification for this film is 15 because of the strong language and violence
being used however in context.
The film ‘Fish Tank’ was a critic film therefore targeting the age range of 30-40 year
olds.
8. AWARDS- 20- WINS 22- NOMINATIONS
BAFTA AWARDS- 2010
Won- Alexander Korda Award for the best British film- Kees Kasander, Nick Laws and
Andrea Arnold.
AFI FEST 2009
Won- New light competition- Andrea Arnold
BODIL AWARDS 2011
Nominated- Bodil- Best Non- American Film- Andrea Arnold
Won- British independent Film awards- most promising new comer- Katie Jarvis
9. ISSUES RAISED WITH NATIONAL AND LOCAL
AUDIENCES – FISH TANK
Fish tank’s targeted audience is a British audience this is because of where the film
is set. The film is set in mainly Iavaering and Tilbury which are in London this is a
location most British people are aware of. The main protagonist ‘Katie Jarvis’
house in the film is a council estate flat which is stereotypically a house for the
working class this shows that British working class will find it easy to relate to this
film. The reason Americans would not find this film appealing for them is because
they know London for the sights and the Monarchy therefore in this film by
teenagers wearing hoodies and tracksuits to be classified as a ‘Chav’ walking
round fighting and using bad language for example ‘Cunt’ in London would shock
Americans as they don’t know the negative side of London only the positive.
There is also no well known actors/actresses in ‘Fish Tank’ where as Americans
watch films because they know the cast very well.
10. ISSUES RAISED WITH NATIONAL AND LOCAL
AUDIENCES – FOUR WEDDINGS AND A FUNERAL
Four weddings and a funeral- have very well known actors and actresses that stared
in this film they are: Hugh Grant, Rowan Atkinson and Andie MacDowell. The
people who are attracted and enjoy watching these actors and actresses perform
will therefore watch this film. Also because these actors/actresses are already
well known they would have their own fan bases. However in Fish Tank the
actors/actresses are all unknown therefore not having any fan bases to attract
audiences. Four weddings and a funeral is aimed at the middle class where as
Fish tank is aimed at the working class therefore ‘Four weddings and a funeral’
attracting more of a wider audience therefore appealing to a more national
audience. Lastly the title has the word ‘Weddings’ in it this is a very popular
occasion that the whole world celebrates in their own cultures therefore many
people can relate to this attracting a wider audience.