The document discusses creativity and innovation in technology. It covers topics like segmentation, experiences, products, and the adoption cycle of technologies. Examples are provided of innovative products like a multi-tool suitcase and 3D printed medical casts. The conclusion thanks the audience and credits a quote about creativity being the process of generating original ideas that add value.

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Sof t war e: Oxí geno cr eat i vo
eder i co Fer nández Pr at o
o- Fundador I nsi t e
@ eke

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contexto

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SEGMENTACIÓN

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EXPERIENCIAS

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PRODUCTOS

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SEGMENTACIÓN PRODUCTOSEXPERIENCIAS

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Innovador
0-3%
Emergente
4-15%
Expandiendo
16-66%
Madurando
66-100%
CICLO DE ADOPCION TECNOLÓGICAPENETRACIÓN
ADOPCIÓN
Programmatic
Re-targeting & Automation
SEM
Analytics
Mobile apps
Responsive HTML5 Social apps
SMS
Email
Declive
Flash
Fuente: mi experiencia de 15 años en esto.
IoT
Werables
VR Oculus

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La vitorinox
de las valijas

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Imprimite
un yeso

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LO QUIERO
YAAAA!.

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Te sigue a
todas partes

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casos

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“Creatividad es el proceso
de generar ideas originales
que agregan valor”
Ken Robinson

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Gr aci as, t ot al es.
@f eke