This presentation tells a story of how I evolved my process as a Product Manager as I took on more digital products, and worked with both small and large companies.

1. hi!

2. Agenda
Background & Work Experience
Notable Products Managed
Process
Nuances
Q&A

3. Native Texan
BA English, The University of Texas at Austin
MFA Design & Technology, Parsons
Background

4. Developer
● Bravo TV, iVillage
● ELLE.com
● Various Sony Music artists, such as Beyoncé & The Strokes
Product Manager
● Sony Music & Sony Pictures, New Media Solutions Lab
● General Assembly
Educator
● Thinkful
● Parsons MFA DT
WeRk Experience

5. Notable Projects

6. TL;DR: Making close to 300 artist sites in over 13 languages mobile-optimized
THE NUMBERS
• Hit six month deadline
• Increased traffic by 40% (20% upon initial launch)
THE REDEFINED ROLES OF OUR DIGITAL TEAM
• Flat hierarchy
• Transitioned into a really great agile process
PERSONAL GROWTH
• Took public speaking & Agile Scrum courses, PM course at General Assembly
• “Mobile First”
Sony Music, Mobile

7. Key Contributions
Transition from Waterfall to Agile
User Research
Sprint Planning
Responsible for Meeting Time & Budget

8. beIN Sport
TL;DR: Partnered with Al-Jazeera to bring soccer to the US
THE NUMBERS
• Hit the deadline within four months!
• Increased page views by over 300% for World Cup
• Initial launch had close to 1M visitors
THE REDEFINED PRODUCT ROLE
• Unique blend of Product and Account Management
• Training sessions with beIN Producers and Marketers
PERSONAL GROWTH
• Being cognizant of “known unknowns”

9. Key Contributions
Zero to Launch
Data-Driven Analysis
User Stories & User Flows
Integrated Codebase
Account Management & Training

10. GA Online
TL;DR: Launching an online campus presence to meet
global demands
THE NUMBERS
• Surpassed Q3 2014 goals by 200%
• Completion rate at 60%, 6x average for MOOCs
• NPS 56 (Goal was 50)
THE REDEFINED PRODUCT ROLE
• Wore many hats! GM, Product Marketer, “mini-CEO”
PERSONAL GROWTH
• Really pushed me to be a business owner

11. Key Contributions
Zero to Launch
Data-Driven Analysis
Requirements gathering
Communication & Training in all departments
Product Marketing
P&L

12. process

13. 1. Define Goals

14. 2. Research

15. 2. Research

16. 2. Research

17. 3. Competitive Analysis

18. 4. Wireframes

19. 5. Prototyping

20. 6. User Stories

21. 7. Design & Dev

22. 8. PM Signoff

23. 9. Demo & Launch

24. 10. Learn & Iterate

25. nuances

26. Discover Your Audience

27. User Flow, beIN Sport
It takes more than
just user stories...

28. Sell & Market Circuits!

29. thx!