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A maker of energy drinks is considering abandoning can containers and going exclusively to
bottles because the sales manager believes customers prefer drinking from bottles. However, the
vice president in charge of marketing is not convinced the sales manager is correct. a. Indicate
the data collection method you would use. b. Indicate what procedures you would follow to
apply this technique in this setting. c. State which level of data measurement applies to the data
you would collect. Justify your

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