2. Magazine Information
• Launched in September 2011supported by many large
companies such as Universal Music, Asda, Boohoo,
Tesco’s and So Fragrances
• Genre of the magazine is clearly pop music in the charts
• The target audience is focused on 100% female audience
13-15 year old
• Circulation of the magazine is 115,000
• Issued weekly
• Costs £2.99 per issue
• The content of the magazine includes: fashion, makeup,
gossip, quizzes, posters, games, boy tips and shopping.
3. More Information
• The editor of We Heart Pop is Malcolm Mackenzie
• The magazine is owned by ABC
• Distributed in both shops and online
• Leading competitors include: Bliss, Top Of
The Pops and Sugar
• The Brand identity of the magazine
is a bright bold colours with a
happy vibe directed at female teens.
4. Front cover
Freebees- attract a
reader to buy the
magazine as
stereotypical teen
favorite goodies are
advertised.
Masthead- bold
featuring opposing
colours (vibrant red
and black) to stand out
to the target audience
of teens.
Coverline- bold large
text stating the name
of the artist in a large
vibrant red font
against a yellow
background therefor
highlighting it.
Main Image-motivated
image of a
well-known pop singer
Taylor Swift intriguing
the female target
audience.
Secondary Images-provide
entertainment
for the young teen
audience as there is
plenty to look at
displaying what the
magazine includes.
House style- Bright
primary colours
create a pop vibe
which stand out
against each other as
they are opposed.
Crowed layout
expresses how much
interesting things the
magazine includes.
Bold basic fonts are
easy to read and eye-catching.
Puff- provides a small
amount of interesting
information about a
certain article therefor
persuades the reader to
buy the magazine and
read it.
Barcode, price and issue date-informs
the customer of vital
information. The price of this
magazine is £2.99 is fairly cheap
considering the amount of
freebees therefor the young
target audience can afford to
purchase it.
5. Contents
Masthead- the masthead is
written in a funky bright and
bold font following the pop
theme house style of bright
opposing colours. The
masthead used colloquial
inclusive language to create
a personal welcome to the
reader.
Sections- there are four
main sections to the
contents page: Page
numbers, pictures with
captions, a strip of ‘hot
posters’ and an editors note.
Bu dividing up the page into
sections the contents
appears more structured
and organized.
We Love Pop Logo- the
logo of We Heart Pop is
continued throughout
the magazine to
establish the brand
identity.
Page Numbers- the
page numbers consist of
two vibrant opposing
colours: pink and
turquoise following the
house style
Secondary Images- the
images inform the
reader what/who the
different articles include
to persuade them to
Sub-headings- the sub-headings read it
are in a simple long, bold font in
the same colours of the page
numbers again following the house
style
6. Double page spread
Masthead- Fancy font
established by a
turquoise outline to
highlight it, house
style colours are
continued. Colloquial
inclusive language
used again to involve
the reader in the text.
Format-the format of
the double page spread
consists of a large main
image of the artist
features and text in
columns on the right
hand side of the empty
space of the picture.
Pull Quotes- pull
quotes interest the
reader as they are
quoted by Taylor Swift
and supports what is
said in the article.
Main image- the main image is a motivated
image of Taylor Swift who also appeared on
the front cover. The pop artist is looking
glamorous posing on a bench giving a direct
mode of address to the audience.
