Presentation on public sector employee blogging and the development of the employee blog at San Diego International Airport, called the Ambassablog. I delivered this April 17, 2009 to the annual conference of the California Association of Public Information Officials (CAPIO) in San Diego.

1. Don’t be afraid of employee bloggers An Ambassablog Update CAPIO 2009 Conference San Diego, CA Friday, April 17, 2009 Steven Shultz, M.S. Deputy Director, PR San Diego County Regional Airport Authority [email_address]

3. San Diego International Airport

6. Advent of Employee Blogging

9. blogsouthwest.com Southwest Airlines: Wal-Mart: checkoutblog.com tsa.gov/blog TSA:

13. Ambassablog Walk-Around

14. Visitor Statistics Ambassablog Site Summary Visits Total ....................... 11,196 Average per Day .............. 19 Average Visit Length .......... 1:10 This Week ...................... 130 Page Views Total ............. 19,904 Average per Day ................. 29 Average per Visit .............. 1.6 This Week ...................... 206

18. Making employee blogging work for you

22. FREE/LOW-COST building blocks of an employee blog (www.expertcounter.com)

24. Meet an employee blogger!

25. Questions? [email_address]