Presentation about how to scale brand content organisations. Based on the Brilliant Noise book, Stories That Scale. You can download the book and listen to an audio version at http://brilliantnoise.com/storiesthatscale.

1. Stories
that scale
Webinar
9.Dec.14
@brilliantnoise
@amayfield
#bnwebinar

2. How to
scale
stories.
Put customers first.
Pilot & scale.
Sharing is sanity.
Data & distribution.
Operations mindset.
Copy the right people and
the right things.

3. The shift in
marketing.
3

4. The end of
marketing?
http://goo.gl/3sjYFq

5. The rise of
customer
experience.

6. "If the rate of change on the
outside exceeds the rate of
change on the inside, the
end is near."
!
Jack Welch

7. Stop
random acts
of content.

8. Content as a
cottage
industry.

9. Scaling with
the wrong
focus.
Media-led.
Channel-led.
Technology-led.
Status quo.

10. Scaling
the
wrong
shape.

11. An
operations
mindset.

12. It takes a
business
case.
Creative.
Operational.
Commercial.

13. 13
Copying
is good.

14. Business model copying
Source: Oliver Gassman

16. Copying
disruptors.
Link: Podcast

17. Copying
the
wrong
things.

18. Focus on
data and
distribution.

19. Reach is vanity.
Sharing is sanity.

20. “Every media business in the world says
they are interested in data, but you
scratch the surface and it’s just fluff."
!
“Data is under-used and over-hyped.”
!
!
Will Hayward, Buzzfeed

21. Things to
copy from
Buzzfeed.
10X
Lower cost video.
Sharing as a signal.
Sharing as strategy.
Data everywhere.
Content for expression
not consumption.

22. Copy
Tracksmith.

23. Copy
Tracksmith.

24. What you
share.
What you
wear.

25. How to
scale
stories.
Put customers first.
Pilot & scale.
Sharing is sanity.
Data & distribution.
Operations mindset.
Copy the right people and
the right things.

26. Get your copy here:
brilliantnoise.com/stories-scale-ebook/

27. Discussion.
@brilliantnoise
@amayfield
#bnwebinar