This was one of my favourite presentations of 2010, as it combines almost everything I'm interested in at the moment, from business strategy to personal digital literacy.
2. The social !
!!
literacy of the
L U S Free
P to
w O
corpora:on CE e
H o
e
m
How connected brands g
e co an !
b h
change their organisa:ons
c ld
a nd or
w
t he
iCrossing Client Summit : : Feb 24th, 2010
2
14. “...this is just the
beginning of an
exciting new era of
global
interconnectedness
that will spread
ideas and
innovations around
the world faster than
ever before.”
http://goo.gl/J2eq
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20. Strategic Tac:cal
How will the social web affect how we
think and plan at a strategic business
level? Will they change our commercial,
political, social & cultural environment?
What will our response be?
Organisa:onal Personal
20
21. Strategic Tac:cal
How will the tactics of our brand
marketing change? What will happen to
the structure of campaigns, the mix of
media, our relationships with media
and agency partners?
Organisa:onal Personal
21
22. Strategic Tac:cal
Organisa:onal
Our organisation, including our employees and
suppliers, has evolved to meet the demands of a
media and marketing environment that is
changing rapidly. Will the divisions and
Personal
structures we have now need to change? How
will communications, governance and
collaboration alter?
22
23. Strategic Tac:cal
Personal
What will this mean for us all at a
personal level? What skills and ways of
working will need to be considered?
Will the nature of our peopleʼs work, of
Organisa:onal work itself, be altered?
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43. .t el
fi e ld
Thank you
ym
ay
nt on
a
Email: antony.mayfield@icrossing.co.uk
Sites: www.icrossing.co.uk
Blogs: connect.icrossing.co.uk
www.antonymayfield.com
Twitter: @amayfield
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