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Earned vs. Spurned: The Market Correction in Brand Communications
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Antony Mayfield
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Slides from my talk at Digital Marketing in London on April 25th.
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rjpalmer
A step-by-step process to help align sales and marketing teams for double digit growth.
Bridge the Sales Marketing Gap Webinar
Bridge the Sales Marketing Gap Webinar
Janet Windeknecht
ABF Conference on Media Relations July 2009 *Yesterday’s and today’s Public Relations *What role does PR play in promoting your brand *Determining the best PR strategies for greater brand impact *Best practices for integrating PR with traditional marketing *Case studies
The Powerful Role of PR in Branding
The Powerful Role of PR in Branding
Kenny Ong
sharing knowledge
kotler_mm14_ch01_dppt.ppt
kotler_mm14_ch01_dppt.ppt
SinergiJiwa
Since marketing has been evolving with time, this presentation provides a sense of marketing in the twenty first century.
Defining Modern Marketing.ppt
Defining Modern Marketing.ppt
GilbertEinstein
၂၀၁၅ ခုႏွစ္၊ ေအာက္တိုဘာလ (၄)ရက္ေန႔၊ တနဂၤေႏြေန႔မွာ က်င္းပခဲ့တဲ့ Better Future Better Myanmar 2015 Free Seminar Series ရဲ႕ (၁၁)ၾကိမ္ေျမာက္ေဟာေျပာပြဲမွာ Device Business Management Academy ရဲ႕ Principal ဦးတင္ဇံေက်ာ္ ေဟာေျပာခဲ့တဲ့ PowerPoint Slide ျဖစ္ပါတယ္။
BFBM(11-2015) Marketing myopia sayar u tin zan kyaw
BFBM(11-2015) Marketing myopia sayar u tin zan kyaw
Hub Myanmar Company Limited
Social Selling University is not like social media courses which are typically designed for marketing departments. Social selling is a series of content that is being developed around how social media can be used to identify new opportunities and engage customers/prospects in social networks they spend the most time in. LinkedIn, Twitter, blogs and other social networks are filled with people asking for advice on products and looking to engage with friends, peers and experts to make intelligent buying decisions. This is where the opportunities are being created and sales people need to be part of those conversations.
Introduction to Social Selling
Introduction to Social Selling
InsideView
B2B Marketing Conference Belgium | 23 April 2015 |Keynote from Joel Harrison
09 30 u joel harrison culture of content pres 2015 dr2
09 30 u joel harrison culture of content pres 2015 dr2
Erwin Knuyt
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Social Media and the Lost Art of Marketing Principles
Social Media and the Lost Art of Marketing Principles
Why is there so much really bad marketing out there?
Why is there so much really bad marketing out there?
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
The Social Selling Era - Dublin chamber presentation
The Social Selling Era - Dublin chamber presentation
Socialmedia Presentation
Socialmedia Presentation
25 Sales Interview Questions to Recruit Superstar Reps
25 Sales Interview Questions to Recruit Superstar Reps
Marketing Basics
Marketing Basics
Crush your quota with social selling at The Sales Summit
Crush your quota with social selling at The Sales Summit
Chapter-1-Defining-Marketing-for-the-21st-Century.ppt
Chapter-1-Defining-Marketing-for-the-21st-Century.ppt
Social Technologies In Your Business 14 Oct
Social Technologies In Your Business 14 Oct
IF Post Covid-19 Marketing and brand building in a new world-part 5
IF Post Covid-19 Marketing and brand building in a new world-part 5
2015 B2B Marketing Summit A Case for Social Selling and the Opportunities it ...
2015 B2B Marketing Summit A Case for Social Selling and the Opportunities it ...
Social Media for SMEs
Social Media for SMEs
Bridge the Sales Marketing Gap Webinar
Bridge the Sales Marketing Gap Webinar
The Powerful Role of PR in Branding
The Powerful Role of PR in Branding
kotler_mm14_ch01_dppt.ppt
kotler_mm14_ch01_dppt.ppt
Defining Modern Marketing.ppt
Defining Modern Marketing.ppt
BFBM(11-2015) Marketing myopia sayar u tin zan kyaw
BFBM(11-2015) Marketing myopia sayar u tin zan kyaw
Introduction to Social Selling
Introduction to Social Selling
09 30 u joel harrison culture of content pres 2015 dr2
09 30 u joel harrison culture of content pres 2015 dr2
Mehr von Antony Mayfield
Slides from a presentation at Chartered Institute of Marketing (CIM) London in November 2023.
AI + Marketing Trends 2024
AI + Marketing Trends 2024
Antony Mayfield
The 2nd of Brilliant Noise's AI for Leaders webinars. 27.09.23.
AI + Marketing: What's about to happen
AI + Marketing: What's about to happen
Antony Mayfield
Themed around "powerful brand voices" this talk took in why taking a systems view is important, and how developing capability is as important as strong customer communications.
Powerful brand voices: D2M Hamburg Keynote
Powerful brand voices: D2M Hamburg Keynote
Antony Mayfield
Slides from my talk at the Wave Influencer Conference, November 2018.
Brands, influencers and surviving the next decade
Brands, influencers and surviving the next decade
Antony Mayfield
Slides from my Innovation Social talk. Operationalising new ideas and approaches to brand communications is essential. Not only is an operational mindset important to scale beyond a single country or category, but it can also boost the quality and impact of innovation and creative work.
Operations spark innovation - slides from Innovation Social May 2016
Operations spark innovation - slides from Innovation Social May 2016
Antony Mayfield
My talk at Brighton Strategy and Planning Meetup, July 30th 2015. I talked about how difficult it is to plan for the future, and the Brilliant Noise methodology for creating trends radar maps to prioritise attention and resources around trends. To have a look at the Gartner Hype Cycle for marketing http://www.gartner.com/webinar/3075217 NB: When I say the Gartner hype cycle is a broken model, I mean that in the sense that all models are broken. It's still very useful indeed - the point I made in my talk was that it isn't always linear - things appear at the top of the hype cycle and then fall away or go straight to the slope of enlightenment.
The next next next: working with the future
The next next next: working with the future
Antony Mayfield
Slides and presenter notes with links to source material from Learnfest 2015.
Brilliant Noise Keynote at Learnfest - with notes and links
Brilliant Noise Keynote at Learnfest - with notes and links
Antony Mayfield
Slides from my presentation at Learnfest 2015.
Leadership presentation
Leadership presentation
Antony Mayfield
Slides from mine and Carl Barkey's presentation at the IAB's Social Media Grows Up conference. Lessons from working on social media and content at scale.
Social systems - Brilliant Noise & American Express for IAB Social Media conf...
Social systems - Brilliant Noise & American Express for IAB Social Media conf...
Antony Mayfield
Slides from my talk at the Financial Services Forum on February 24th 2015.
Connected customers = disruption
Connected customers = disruption
Antony Mayfield
Slides from my talk at Squared, the course for digital marketers developed with Google. See http://www.wearesquared.com for how to apply.
Brands in the digital age - Google Squared
Brands in the digital age - Google Squared
Antony Mayfield
Who do you need to become, faster than they become you? Financial services brands need to put the customer first. Doing so will require digital leadership, culture change and learning from the disruptors who threaten them. The trends report mentioned can be downloaded here: http://brilliantnoise.com/cxfinancial/
Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...
Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...
Antony Mayfield
Fusebox Social Media Sessions - Social Media Marketing
Fusebox Social Media Sessions - Social Media Marketing
Antony Mayfield
Slides from the Brilliant Noise webinar, Leading the Digital Business Revolution, with Martin Gill, VP & Principal Analyst at Forrester, Alun Williams, Digital Director at TUI Travel, and Antony Mayfield.
Leading the digital business revolution - webinar slides
Leading the digital business revolution - webinar slides
Antony Mayfield
Slides from IAB Amplify the Love event.
Why editors should be in charge of social media advertising
Why editors should be in charge of social media advertising
Antony Mayfield
Slides from the Charity Comms content event session hosted by Katie Smith and Antony Mayfield of Brilliant Noise.
Planning your content strategy - slides from Charity Comms event
Planning your content strategy - slides from Charity Comms event
Antony Mayfield
Slides from my presentation at the European Lotteries Social Media Forum.
Online reputation - #elsoc13
Online reputation - #elsoc13
Antony Mayfield
Slides from my talk at Imperial College MBA - covering analysing trends, digital leadership and managing online reputation.
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
Antony Mayfield
Your brain on digital
Your brain on digital
Antony Mayfield
Slides from the talk I gave at Google Firestarters. You can find the notes to accompany this presentation at http://brilliantnoise.com/can-agencies-innovate-google-firestarters-talk/
Google firestarters talk - Can agencies innovate?
Google firestarters talk - Can agencies innovate?
Antony Mayfield
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AI + Marketing Trends 2024
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AI + Marketing: What's about to happen
Powerful brand voices: D2M Hamburg Keynote
Powerful brand voices: D2M Hamburg Keynote
Brands, influencers and surviving the next decade
Brands, influencers and surviving the next decade
Operations spark innovation - slides from Innovation Social May 2016
Operations spark innovation - slides from Innovation Social May 2016
The next next next: working with the future
The next next next: working with the future
Brilliant Noise Keynote at Learnfest - with notes and links
Brilliant Noise Keynote at Learnfest - with notes and links
Leadership presentation
Leadership presentation
Social systems - Brilliant Noise & American Express for IAB Social Media conf...
Social systems - Brilliant Noise & American Express for IAB Social Media conf...
Connected customers = disruption
Connected customers = disruption
Brands in the digital age - Google Squared
Brands in the digital age - Google Squared
Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...
Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...
Fusebox Social Media Sessions - Social Media Marketing
Fusebox Social Media Sessions - Social Media Marketing
Leading the digital business revolution - webinar slides
Leading the digital business revolution - webinar slides
Why editors should be in charge of social media advertising
Why editors should be in charge of social media advertising
Planning your content strategy - slides from Charity Comms event
Planning your content strategy - slides from Charity Comms event
Online reputation - #elsoc13
Online reputation - #elsoc13
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your brain on digital
Your brain on digital
Google firestarters talk - Can agencies innovate?
Google firestarters talk - Can agencies innovate?
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Robert Gifford; JOUR 414 Capstone
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Earned vs. Spurned: The Market Correction in Brand Communications
1.
Earned vs. Spurned The Market
Correction in Brand Communications Digital Marketing Antony Mayfield 25 April 2012 @amayfield | @brilliantnoise
2.
Challenge conventions
3.
We live in
an age of reason.
4.
Challenge that.
5.
In what year did
seeing a doctor improve your chances of living?
6.
1905.
7.
You might as well
have visited a witch doctor
8.
9.
Experts fumble in the darkness
10.
Economists Regulators Commentators Analysts
11.
What about marketing?
12.
A funnel thing happened...
13.
A distorting model.
14.
Twisting spending & thinking
15.
Spurned media
16.
The dark matter
of metrics
17.
The correction starts at
20%
18.
Marketing by management consultant
19.
How to challenge conventions
20.
Customer experience models
21.
Social Business Boldness
22.
Integrate Earned Media
23.
Now is a good moment
to challenge convention
24.
Ta-dah! Further Reading and
notes at: @amayfield brilliantnoise.com
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