Render basics

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RenderBasics

CAMERALIST
Add Camera
Delete Camera

POSITIONANDORIENTATION
Camera Movement
Orthographic views
Grids

LENSSETTINGS
Camera Views
Camera Lens

DEPTHOFFIELD
Select Focal Point
By clicking on the Select Focal Point you can click on any part of the real-time view and will focus
on that point and blur out rest of the scene in accordance with the F-stop.
Focus distance
The distance from the camera to where the image is the sharpest.
F-stop
Adjusts the virtual aperture of the camera. This determines the extent of the area that is "in
focus".
High F-stop values will produce the deepest images, while smaller f-stop values result in more
shallow images, where the front/background are blurred.

FRONTANDCENTRE
Positioning your product front and centre makes the item the centre of attention. Plain and
simple. You can also only show part of the product, making the viewers imagine the rest and
fill in the gaps.

CAMERAANGLES
A 45° glance is similar to how our eyes look at objects on tables and shelves. This technique
makes the product seem obtainable, or rather, more realistic. As if the viewer already owns
it. A camera angle such as this adds depth and shows you as much of the product as possible.

Andrew Ferrier - Conus Distortion Pedal

NEGATIVESPACE
Negative space helps in product render for a number of reasons.
• It helps to draw the eye to the items and products in the image.
• Space gives room to breathe.
• Sometimes you’ll find text needs to back up your product.
It may seem strange, but it is playful, interesting and well thought out.

RULEOFODDS
The rule of odds is an interesting product render composition technique, as it works on a
very subconscious level. The idea is that an even amount of objects in a scene is easy for a
viewers mind to organise.
An odd number causes tension and interest because of the lack of organising.
If you have only one product, you can place other items in the scene that further the concept
of the advertisement.

Andrew Ferrier - Botany Child Proof Cannabis Container

RULEOFTHIRDS
This is the golden rule that is drilled into us from the get-go. The rules of thirds stop the
object just sitting in the centre of the frame, but rather placed on the intersections of the
image. The intersections appear when you split the frame into three equal columns and
three rows.
This becomes more interesting as your eyes need to search a little to see the product.

DIFFERENTIALFOCUS
A differential focus comes from placing the foreground in focus and background out of
focus. This is a great way to make a scene more interesting.
The out of focus background feeds into the story and product, without overpowering the
scene.

Esben Oxholm- Travel Sentry Lock

DYNAMICDIAGONALS
Lines are the strongest elements of design available, and here you use them to place a focus
on your product.
The lines are dynamic as they add a touch of movement to a scene. According to the
Diagonal Rule, important elements of the picture should be placed along diagonal lines.
These lines are a simple, yet effective way to breathe life and energy into a static
composition.
The lines help draw the viewers eyes from the frame to the product, placing emphasis on the
most important element of the scene.

AERIAL
An aerial perspective is a great compositional technique to show off your products. The top-
down viewpoint offers a unique look at a product that you are used to seeing at a 45° angle
or straight on.
This is a favourite for simple items where one side is the most synonymous. The best things
is, the table or floor offers space to beef up the scene with extra items, creating a story rathe
than a plain image.

Alvin Tham - Spindle Smart Home Device

Render basics

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