SlideShare ist ein Scribd-Unternehmen logo
1 von 43
Integrating Mobile Apps into Business and Marketing Strategy Presented By Jody Haneke, President Haneke Design AMA Tampa Bay. December 10, 2009
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview of Mobile Marketing ,[object Object],[object Object]
Overview of Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Brief History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Brief History ,[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Mobile Marketing Toolkit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Retail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Retail ,[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Retail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Retail ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Advertising ,[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Advertising ,[object Object]
Integrating Mobile Apps >  Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Advertising ,[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Entertainment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Entertainment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Entertainment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Entertainment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Social Networking ,[object Object],[object Object]
Integrating Mobile Apps >  Wall Street ,[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps > Wall Street ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Wall Street ,[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Online Search ,[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Online Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Online Search ,[object Object],[object Object],[object Object]
Integrating Mobile Apps > Healthcare ,[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Healthcare ,[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Healthcare ,[object Object],[object Object],[object Object]
Integrating Mobile Apps >  B2B Commerce ,[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  B2B Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  B2B Commerce ,[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Banking ,[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Banking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Banking ,[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Fundraising ,[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Fundraising ,[object Object],[object Object],[object Object]
Integrating Mobile Apps >  Fundraising ,[object Object],[object Object]
Integrating Mobile Apps into Business and Marketing Strategy Presented By Jody Haneke, President Haneke Design AMA Tampa Bay. December 10, 2009 Give now to America’s Second Harvest of Tampa Bay! TXT the keyword HUNGER to 50555 to donate $5!

Weitere ähnliche Inhalte

Was ist angesagt?

Digital marketing & Social Media portfolio
Digital marketing & Social Media portfolioDigital marketing & Social Media portfolio
Digital marketing & Social Media portfolio
Manou Molosa
 

Was ist angesagt? (20)

Gartner Go to Market Strategy Assumptions
Gartner Go to Market Strategy AssumptionsGartner Go to Market Strategy Assumptions
Gartner Go to Market Strategy Assumptions
 
Social Media Portfolio
Social Media PortfolioSocial Media Portfolio
Social Media Portfolio
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Instagram marketing
Instagram marketingInstagram marketing
Instagram marketing
 
Digital Marketing proposal
Digital Marketing proposalDigital Marketing proposal
Digital Marketing proposal
 
Social Media Proposal for a Skincare Brand
Social Media Proposal for a Skincare BrandSocial Media Proposal for a Skincare Brand
Social Media Proposal for a Skincare Brand
 
Political marketing 2014
Political marketing 2014Political marketing 2014
Political marketing 2014
 
Advertising Testing Techniques
Advertising Testing TechniquesAdvertising Testing Techniques
Advertising Testing Techniques
 
Mobile App Digital Marketing Strategy Example
Mobile App Digital Marketing Strategy ExampleMobile App Digital Marketing Strategy Example
Mobile App Digital Marketing Strategy Example
 
Digital marketing & Social Media portfolio
Digital marketing & Social Media portfolioDigital marketing & Social Media portfolio
Digital marketing & Social Media portfolio
 
Starbucks taking the “starbucks experience” digital - capgemini consulting ...
Starbucks   taking the “starbucks experience” digital - capgemini consulting ...Starbucks   taking the “starbucks experience” digital - capgemini consulting ...
Starbucks taking the “starbucks experience” digital - capgemini consulting ...
 
Final Project - Marketing Plan for Mobile App (Shoppers Way)
Final Project - Marketing Plan for Mobile App (Shoppers Way)Final Project - Marketing Plan for Mobile App (Shoppers Way)
Final Project - Marketing Plan for Mobile App (Shoppers Way)
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
What is Digital Marketing | Digital Marketing Guide | FLC Digital
What is Digital Marketing | Digital Marketing Guide | FLC DigitalWhat is Digital Marketing | Digital Marketing Guide | FLC Digital
What is Digital Marketing | Digital Marketing Guide | FLC Digital
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Big Brand Strategies for Mobile App Marketing
Big Brand Strategies for Mobile App MarketingBig Brand Strategies for Mobile App Marketing
Big Brand Strategies for Mobile App Marketing
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
 
ECommerce Digital marketing consulting proposal
ECommerce Digital marketing consulting proposalECommerce Digital marketing consulting proposal
ECommerce Digital marketing consulting proposal
 
People-Based Marketing
People-Based MarketingPeople-Based Marketing
People-Based Marketing
 
Elections 2.0 - Digital Media for Elections
Elections 2.0 - Digital Media for ElectionsElections 2.0 - Digital Media for Elections
Elections 2.0 - Digital Media for Elections
 

Andere mochten auch (7)

Retail management, Bose store visit
Retail management, Bose store visitRetail management, Bose store visit
Retail management, Bose store visit
 
Final+retail+stores+operations
Final+retail+stores+operationsFinal+retail+stores+operations
Final+retail+stores+operations
 
Retail Electronic store management
Retail Electronic store managementRetail Electronic store management
Retail Electronic store management
 
Retail Management:Store management
Retail Management:Store managementRetail Management:Store management
Retail Management:Store management
 
Chap. 3 multi channel retailing. quiwa
Chap. 3 multi channel retailing. quiwaChap. 3 multi channel retailing. quiwa
Chap. 3 multi channel retailing. quiwa
 
Store management
Store managementStore management
Store management
 
What Is Multi Channel Retail?: Benefits, Challenges and Impacts
What Is Multi Channel Retail?: Benefits, Challenges and ImpactsWhat Is Multi Channel Retail?: Benefits, Challenges and Impacts
What Is Multi Channel Retail?: Benefits, Challenges and Impacts
 

Ähnlich wie Mobile Marketing

Mig Introduction
Mig IntroductionMig Introduction
Mig Introduction
gregsnook
 
Marketing strategies to increase the ROI on mobile
Marketing strategies to increase the ROI on mobileMarketing strategies to increase the ROI on mobile
Marketing strategies to increase the ROI on mobile
Amit Ambastha
 
Going mobile practical guide share2
Going mobile practical guide share2Going mobile practical guide share2
Going mobile practical guide share2
Aquent
 
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
rsimiele
 
Mobile Apps - New Media
Mobile Apps - New MediaMobile Apps - New Media
Mobile Apps - New Media
gueste1a7a5
 

Ähnlich wie Mobile Marketing (20)

Jan 2011 app presentation
Jan 2011 app presentationJan 2011 app presentation
Jan 2011 app presentation
 
Mig Introduction
Mig IntroductionMig Introduction
Mig Introduction
 
Marketing strategies to increase the ROI on mobile
Marketing strategies to increase the ROI on mobileMarketing strategies to increase the ROI on mobile
Marketing strategies to increase the ROI on mobile
 
Mobile Marketing Opportunities
Mobile Marketing OpportunitiesMobile Marketing Opportunities
Mobile Marketing Opportunities
 
Apps as a Marketing Tool
Apps as a Marketing ToolApps as a Marketing Tool
Apps as a Marketing Tool
 
Iconmobile
IconmobileIconmobile
Iconmobile
 
Going mobile practical guide share2
Going mobile practical guide share2Going mobile practical guide share2
Going mobile practical guide share2
 
Mobile Trends, Strategy & Sites 2012 - DGA
Mobile Trends, Strategy & Sites 2012 - DGAMobile Trends, Strategy & Sites 2012 - DGA
Mobile Trends, Strategy & Sites 2012 - DGA
 
Mobile apps: The good, the bad, the …
Mobile apps: The good, the bad, the …Mobile apps: The good, the bad, the …
Mobile apps: The good, the bad, the …
 
Mobile Strategy for Big-Box Retailers Q4 2010
Mobile Strategy for Big-Box Retailers Q4 2010Mobile Strategy for Big-Box Retailers Q4 2010
Mobile Strategy for Big-Box Retailers Q4 2010
 
The State of Mobile Communications
The State of Mobile CommunicationsThe State of Mobile Communications
The State of Mobile Communications
 
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
 
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
 
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
 
Mobile Apps - New Media
Mobile Apps - New MediaMobile Apps - New Media
Mobile Apps - New Media
 
Mobile Apps - New Media
Mobile Apps - New MediaMobile Apps - New Media
Mobile Apps - New Media
 
Mobile Applications
Mobile ApplicationsMobile Applications
Mobile Applications
 
App discovery webinar fierce
App discovery webinar  fierceApp discovery webinar  fierce
App discovery webinar fierce
 
Mobile App Vs Mobile Web
Mobile App Vs Mobile WebMobile App Vs Mobile Web
Mobile App Vs Mobile Web
 
Understanding mobile apps and mobile marketing
Understanding mobile apps and mobile marketingUnderstanding mobile apps and mobile marketing
Understanding mobile apps and mobile marketing
 

Kürzlich hochgeladen

IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
 

Kürzlich hochgeladen (20)

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 

Mobile Marketing

  • 1. Integrating Mobile Apps into Business and Marketing Strategy Presented By Jody Haneke, President Haneke Design AMA Tampa Bay. December 10, 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Integrating Mobile Apps into Business and Marketing Strategy Presented By Jody Haneke, President Haneke Design AMA Tampa Bay. December 10, 2009 Give now to America’s Second Harvest of Tampa Bay! TXT the keyword HUNGER to 50555 to donate $5!