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Case Study Lufthansa
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Professor Fergus Wallace
Case study MMC: Lufthansa
Case study MMC: Lufthansa
FedericaGiacone
Completamente in tecnologia web, ZTravel è la soluzione Zucchetti che permette di ottimizzare l'intero processo di gestione delle trasferte e note spese: semplifica i processi di comunicazione, favorisce la collaborazione, aumenta la produttività di tutti i settori coinvolti, riduce notevolmente i costi di gestione e migliora l'efficienza dei processi. ZTravel è una soluzione innovativa per il governo dell'intero processo di gestione delle trasferte: pre-travel, on-travel, post-travel, analisi. La struttura modulare della soluzione, inoltre, permette di configurare il software in base alle specifiche esigenze dell'azienda e dell'organizzazione.
Ztravel software trasferte_note_spese
Ztravel software trasferte_note_spese
Zucchetti Software srl
Amadeus l’importanza di un online booking tool
Amadeus l’importanza di un online booking tool
Amadeus Italia
A project by students from Singapore Management University for Lufthansa under the course Business Consulting.
Business consulting lufthansa - final presentation
Business consulting lufthansa - final presentation
Jason Liew 廖颂成
Von Matthias Eberle & Carolin Biebrach auf der AllFacebook Marketing Conference München 2013 #AFMarketingCon Details: http://allfacebook.de/intern/marketingconference/vortrag-facebook-b2b-begeistern-oder-belacheln-lufthansa-cargo-uber-vermeintliches-kistenschieben-und-faszination-luftfracht-afmarketingcon Beschreibung: Seit Ende 2011 ist Lufthansa Cargo mit eigener Seite auf Facebook unterwegs. Seitdem hat die Fanpage die Erwartungen weit übertroffen – vor allem die eigenen. Das Unternehmen bietet außergewöhnliche und faszinierende Einblicke in die Welt der Luftfracht – eine Strategie, die offensichtlich funktioniert. Socialbakers listete Lufthansa Cargo Ende 2012 überraschend auf Platz drei in der Kategorie „Top Brands by Post Engagement Rate“. Die Tochter des Kranich-Konzerns ist in der Socialbakers-Hitliste das einzige Unternehmen aus dem B2B-Bereich und widerlegt damit das Vorurteil, dass B2B und Facebook nicht zusammenpassen. Details zur Konferenz: http://marketingcon.allfacebook.de/ Zu den Speakern: Matthias Eberle (Director Communications / Lufthansa Cargo AG) Matthias (44) hat an der Fachhochschule Worms Betriebswirtschaft studiert. Er war 20 Jahre lang journalistisch tätig, zunächst als Sportjournalist beim „Mannheimer Morgen“, dann als Unternehmensredakteur für Luft- und Raumfahrtthemen bei der Wirtschaftszeitung „Handelsblatt“. Dort hat er später auch als New York-Korrespondent und Leiter des Auslands-Ressorts gearbeitet. Seit April 2012 leitet Matthias die Unternehmenskommunikation der Lufthansa Cargo AG. Dabei verantwortet er neben der klassischen Medien- und Öffentlichkeitsarbeit auch die interne Kommunikation sowie die Marketing-Kommunikation. Carolin Biebrach (Manager Marketing Communications / Lufthansa Cargo AG) Carolin (26) studierte an der Universität Leipzig PR und Öffentlichkeitsarbeit. Seit 2010 ist sie bei der Lufthansa Cargo tätig. Dort ist sie im Bereich Marketing Communications vor allem in den digitalen Kanälen zu Hause. Application-Entwicklung, Betreuung der Corporate Homepage und natürlich das Thema Social Media sind ihre Spielwiese.
Facebook B2B: Begeistern oder Belächeln? Lufthansa Cargo über vermeintliches...
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Lufthansa group. International marketing
Lufthansa group. International marketing
Konstantin Eryomin
This is the social media strategy of Lufthansa USA, as shared during the Eye4Travel "Social Media in Travel" conference in San Francisco, on March 2, 2011. Lufthansa has exclusively made this presentation available to SimpliFlying.com
Lufthansa in Social Media- customer engagement strategy
Lufthansa in Social Media- customer engagement strategy
SimpliFlying
Social Media Lufthansa
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110065
Empfohlen
Professor Fergus Wallace
Case study MMC: Lufthansa
Case study MMC: Lufthansa
FedericaGiacone
Completamente in tecnologia web, ZTravel è la soluzione Zucchetti che permette di ottimizzare l'intero processo di gestione delle trasferte e note spese: semplifica i processi di comunicazione, favorisce la collaborazione, aumenta la produttività di tutti i settori coinvolti, riduce notevolmente i costi di gestione e migliora l'efficienza dei processi. ZTravel è una soluzione innovativa per il governo dell'intero processo di gestione delle trasferte: pre-travel, on-travel, post-travel, analisi. La struttura modulare della soluzione, inoltre, permette di configurare il software in base alle specifiche esigenze dell'azienda e dell'organizzazione.
Ztravel software trasferte_note_spese
Ztravel software trasferte_note_spese
Zucchetti Software srl
Amadeus l’importanza di un online booking tool
Amadeus l’importanza di un online booking tool
Amadeus Italia
A project by students from Singapore Management University for Lufthansa under the course Business Consulting.
Business consulting lufthansa - final presentation
Business consulting lufthansa - final presentation
Jason Liew 廖颂成
Von Matthias Eberle & Carolin Biebrach auf der AllFacebook Marketing Conference München 2013 #AFMarketingCon Details: http://allfacebook.de/intern/marketingconference/vortrag-facebook-b2b-begeistern-oder-belacheln-lufthansa-cargo-uber-vermeintliches-kistenschieben-und-faszination-luftfracht-afmarketingcon Beschreibung: Seit Ende 2011 ist Lufthansa Cargo mit eigener Seite auf Facebook unterwegs. Seitdem hat die Fanpage die Erwartungen weit übertroffen – vor allem die eigenen. Das Unternehmen bietet außergewöhnliche und faszinierende Einblicke in die Welt der Luftfracht – eine Strategie, die offensichtlich funktioniert. Socialbakers listete Lufthansa Cargo Ende 2012 überraschend auf Platz drei in der Kategorie „Top Brands by Post Engagement Rate“. Die Tochter des Kranich-Konzerns ist in der Socialbakers-Hitliste das einzige Unternehmen aus dem B2B-Bereich und widerlegt damit das Vorurteil, dass B2B und Facebook nicht zusammenpassen. Details zur Konferenz: http://marketingcon.allfacebook.de/ Zu den Speakern: Matthias Eberle (Director Communications / Lufthansa Cargo AG) Matthias (44) hat an der Fachhochschule Worms Betriebswirtschaft studiert. Er war 20 Jahre lang journalistisch tätig, zunächst als Sportjournalist beim „Mannheimer Morgen“, dann als Unternehmensredakteur für Luft- und Raumfahrtthemen bei der Wirtschaftszeitung „Handelsblatt“. Dort hat er später auch als New York-Korrespondent und Leiter des Auslands-Ressorts gearbeitet. Seit April 2012 leitet Matthias die Unternehmenskommunikation der Lufthansa Cargo AG. Dabei verantwortet er neben der klassischen Medien- und Öffentlichkeitsarbeit auch die interne Kommunikation sowie die Marketing-Kommunikation. Carolin Biebrach (Manager Marketing Communications / Lufthansa Cargo AG) Carolin (26) studierte an der Universität Leipzig PR und Öffentlichkeitsarbeit. Seit 2010 ist sie bei der Lufthansa Cargo tätig. Dort ist sie im Bereich Marketing Communications vor allem in den digitalen Kanälen zu Hause. Application-Entwicklung, Betreuung der Corporate Homepage und natürlich das Thema Social Media sind ihre Spielwiese.
Facebook B2B: Begeistern oder Belächeln? Lufthansa Cargo über vermeintliches...
Facebook B2B: Begeistern oder Belächeln? Lufthansa Cargo über vermeintliches...
AllFacebook.de
Lufthansa group. International marketing
Lufthansa group. International marketing
Konstantin Eryomin
This is the social media strategy of Lufthansa USA, as shared during the Eye4Travel "Social Media in Travel" conference in San Francisco, on March 2, 2011. Lufthansa has exclusively made this presentation available to SimpliFlying.com
Lufthansa in Social Media- customer engagement strategy
Lufthansa in Social Media- customer engagement strategy
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Lufthansa
110065
Lufthansa Case Study
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Jilianne26
Evaluation of Lufthansa Airlines' mobile tech offerings.
Lufthansa Mobile Evaluation
Lufthansa Mobile Evaluation
KC Dochtermann
The presentation describes the aviation reference architecture framework including the meta model and a domain overview. Author of paper and presentation: Kai Schröder, Carsten Brockmann and Eldar Sultanow from Capgemini Germany and Carsten Breithaupt and Christian Vollmer from Lufthansa
Lufthansa Reference Architecture for the OpenGroup
Lufthansa Reference Architecture for the OpenGroup
Capgemini
Lufthansa Case Study to provide social experience for users
Lufthansa Case Study to provide social experience for users
Ashwin Gopal Krishna Setty
Case study on Lufthansa Airways and Star Alliance
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Donnych Diaz
Two beginners in Python analysed network data from the Lufthansa Open API and constructed web applications showcasing these results using Python, SQL and D3.js.
Connected hubs: an analysis of the Lufthansa network in Europe
Connected hubs: an analysis of the Lufthansa network in Europe
Sau Yee Chan
How to maintain your self confidence, grooming and change of life style
Self Confidence Presentation for BBA students
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Lufthansa Presentation
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Susana Perez
TechTalks is BlazeClan Technologies' platform provided to all engineers and technology enthusiasts where they can learn and explore new technologies,connect with peers, network with industry experts and discover new opportunities to grow. Hosted on 31st October 2015, the agenda for this TechTalks is as below: Introduction to UI/ UX Types/ Approaches to UI/UX Design What differentiates a Good design from a Bad one Factors to remember while creating a Good UI/UX design Effects of UI/ UX on Customer Behaviour Use cases of increased Customer Satisfaction & Loyalty
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The presentation describes the aviation reference architecture framework including the meta model and a domain overview. Author of paper and presentation: Kai Schröder, Carsten Brockmann and Eldar Sultanow from Capgemini Germany and Carsten Breithaupt and Christian Vollmer from Lufthansa
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Case Study Lufthansa
1.
There's no Better
Way to Fly
2.
Lufthansa per il
consumatore significa… Qualità superiore Puntualità Commitment Comfort Qualità/Prezzo Frequenza voli
3.
Qualità superiore Attenzione
per i dettagli Esperienza Cibo di qualità Menu differenziati Ospitalità Parcheggi riservati Esclusività
4.
5.
Il “ prodotto
” è…
6.
Componenti tangibili Aereo
Aeroporto Catering Poltrone Spazio Check-in
7.
Aspetti intangibili Cordialità
Attenzione Puntualità Comfort Qualità Frequenza
8.
9.
10.
11.
Il servizio è…
Intangibile Non separabile Difficile da standardizzare
12.
Clienti business Connettività
Puntualità Frequenza Flessibilità Tranquillità Comfort Imbarco rapido
13.
Trasporto Aereo
14.
Quali sono le
variabili di scelta?
15.
Cortesia Competenza Affidabilità
Conoscenza Credibilità Capacità di risposta Comunicazione dei valori aziendali Percezione 1. Esperienza 2. Reputazione
16.
17.
18.