Less is More. This Presentation has the Key facts about Kickstarter. Also the Business Model. Kickstarter is a Massive Global Crowd Funding Platform open to the whole World. The most effective way to generate funds for your future Campaign. The hottest place for sprouting Startups. https://www.kickstarter.com/ View. Learn. Recreate.

1. Strategic
Management
By
Amar Bysani

2. Bringing creative projects to LIFE

3. “The What”
KickStarter is a new way to fund creative projects.
Official Launch April of 2009
Each Kickstarter Campaign is independently created.
Together, creators and backers make projects
happen.
Creator’s keep 100% ownership of their work.
Creative works were funded this way for centuries.
Backing a project is more than just giving someone
money.

4. Project &
Company
profits
Idea
blueprint is
broadcasted
Online
Idea
Generation
Crowd
Funding the
Campaign
Like
minded
online
crowd
Company
receives
funds
Funds are
forwarded
to the
Creator
Campaign
rewards the
crowd
“The How”
1 28
7 3
6 5 4

5. 2009 40 people pledged $1084 to 7 projects.
2010 $27.6 million was pledged on Kickstarter Projects.
2011
$99 million was pledged on Kickstarter Projects.
Kickstarter featured in Mashable, Wired, Tom’s Guide & many more.
2012
2.2 Million people pledged $320 million on Kickstarter Projects.
17 Projects alone raised $1 Million+
In October Kickstarter opened its base to United Kingdom.
#2 Publisher of Graphic Novels
Incident in new Baghdad, Bus stop in Georgia, & World’s first Pizza
Museum.
2013
3 Million people pledged $480 million on Kickstarter Projects.
In September & November Kickstarter opened to Projects based in
Canada, Australia & New Zealand.
Pebble was given birth along with Oculus Rift, Human powered
Helicopter, Skatepark, Inocente, & Satellites.
2014
Over $1 Billion has been pledged by more than 5.8 Million people
funding more than 57000 Creative projects.
Timeline

6. Partners CustomersCustomer RelationsValue PropositionKey Activities
Cost Drivers
ChannelsKey Resources
Revenue Streams
❖ Business &
Entrepreneurship
communities
❖ Large
Organisations &
Foundations
❖ Payment
Gateways &
providers
❖ Raise funds from
family, friends &
social networks;
all online with
minimal effort.
❖ Anybody can do
it
❖ Transparent,
horizontal
funding
mechanism
❖ Platform
Research &
Development
❖ Marketing
❖ Education of the
Market
❖ Partnership
development
❖ Project setup
support
❖ Campaign
advisory &
ancillary
services
❖ Social media
support
❖ Project Creators
❖ Kickstarter
Campaign
Supporters
❖ Crowd-funding
platform
❖ Social Media
❖ Word of Mouth
❖ Partner
Programs
❖ Crowd-funding
platform
❖ Marketing &
Education Team
❖ Online Social
Networks
❖ Platform development & maintenance
❖ Marketing & Customer education
costs
❖ Staff salaries
❖ Project Commissions - 5% from
Successful project funding
❖ Emergence of Secondary streams
Business
Model
Canvas

7. Major developments in the
Macro industry
In 1884 Newspaper publisher “New York World”
raised $100,000 from 125,000 towards the Statue
of Liberty in 6 Months.
Types of crowd funding.
Time taken to fund a project or cause.
Drivers in developing third world countries and
economies.
Establishing last mile funding for Startup’s
around the world

8. Creators &
Co-founders
Hackers &
Coders
Support
Team
Graphic &
Web Designers
No. of Employees 78
Manpower Planning
Charles
Adler
Yancey
Strickler
Perry Chan

9. My View
It helps build a long lasting community base with
the backers in the website.
Strict project guidelines establish an ethical
practice. Avoids duplication.
Successful projects become self sustaining
Startup’s.
Transparent funding system allows smooth flow
of funds and marketing activities.
Optimal utilisation of resources.

10. Questions?
Thank You!