Our monthly analysis of the social conversation among Irish consumers about brands, products and categories. Powered by Cloud90. We track the ZIndex score for 9 categories - food, beverages, fuel, energy, transport, clothing, telecoms, insurance and property - analysing thousands of social media comments by Irish consumers every day.

1. June 2014 © Cloud90/Amárach Research 2014
An Amárach Research Report
In partnership with Cloud90
ZIndex
the emotional conversation
June 2014 Report
© Cloud90/Amárach Research 2014

2. June 2014 © Cloud90/Amárach Research 2014
ZIndex is the result of a unique research
collaboration between Amárach & Cloud90
ZIndex equips Irish marketers and planners
with real time insights into Irish consumers
About ZIndex
Register for weekly updates – link on last page

3. June 2014 © Cloud90/Amárach Research 2014
Z = P - NZeitgeist Consumer Index (ZIndex) =
balance of positive and negative sentiment about products,
services, brands, sectors, categories & competitors

4. June 2014 © Cloud90/Amárach Research 2014
ZIndex

5. June 2014 © Cloud90/Amárach Research 2014
food
beverages
insurance
fuel
clothing energy
property
telecoms
transport
ZIndex Sectors

6. June 2014 © Cloud90/Amárach Research 2014
Welcome to the June 2014 edition of ZIndex – our monthly
look at the social conversation about brands and sectors
The month started better than it ended for some sectors,
Food, Insurance and Telecoms saw drops in ZIndex scores
The ZIndex for Beverages plummeted in June after media picked
up on pricing comparisons with other European countries
What’s the Buzz?
The cost of goods / services across sectors having a serious
impact on ZIndex scores in June, particularly in Clothing

7. June 2014 © Cloud90/Amárach Research 2014
-80.0
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Weekly ZIndex
Sept-June 2014

8. June 2014 © Cloud90/Amárach Research 2014
Share of
Buzz Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr -14 May-14June-14
Beverages 26% 6% 11% 8% 11% 6% 7% 5% 2%
Clothing 5% 8% 13% 7% 6% 5% 12% 8% 1%
Energy 7% 7% 4% 8% 13% 7% 10% 3% 2%
Food 15% 23% 18% 20% 12% 14% 13% 10% 2%
Fuel 12% 8% 11% 10% 8% 13% 11% 7% 2%
Insurance 6% 10% 9% 15% 9% 7% 9% 4% 2%
Property 5% 6% 4% 9% 6% 9% 20% 16% 2%
Telecoms 14% 20% 17% 22% 19% 14% 14% 11% 2%
Transport 14% 11% 11% 19% 16% 13% 12% 9% 2%

9. June 2014 © Cloud90/Amárach Research 2014
ZIndex: Food
-46
-26
-43
-48
4
-46
-39
-16
-6
-50
-40
-30
-20
-10
0
10
Oct Nov Dec Jan Feb Mar Apr May June
“Price of potatoes drops 26.9%.
But overall food prices drop
1.9% over past year”
“Want to really appreciate
your food? Just pay more for it
(it's the price-value #heuristic,
people)”
“The items in my checkout
randomly reduced in price by 5
euros.”

10. June 2014 © Cloud90/Amárach Research 2014
ZIndex: Beverages
-68
-52
-32
-82
-74
-60
-13
23
-87
-100
-80
-60
-40
-20
0
20
40
Oct Nov Dec Jan Feb Mar Apr May June
“The #price of #alcohol in
#Ireland is 78% higher than
any other #country in the EU! “
“We are on with
@radiomidwest this morning
to talk about the way that
taxes are driving the price of
alcohol in Ireland.”
“Still can't get over how dear
my holiday was, didn't even
drink and it cost that much
imagine if we did drink.”

11. June 2014 © Cloud90/Amárach Research 2014
ZIndex: Clothing
-41
-43
-21
-38
-48
4
-69
-3
-6
-70
-60
-50
-40
-30
-20
-10
0
10
Oct Nov Dec Jan Feb Mar Apr May June
“When you see the clothes you really
like, but then you see the price tag.”
“I'm sick of paying full price for
clothes! Need to get a new student
card prompto!”
“Just paid €45 for a pair of jeans,
price of simple clothing is a joke these
days.”

12. June 2014 © Cloud90/Amárach Research 2014
ZIndex: Energy
-76
-49
-68
-50
-19
-74
-30
-13
-61
-80
-70
-60
-50
-40
-30
-20
-10
0
Oct Nov Dec Jan Feb Mar Apr May June
“Irish electricity prices are 5th highest
in Europe and twice the cost of what
Americans pay”
“The rising cost of electricity and 50%
increase in the PSO Levy will cost real
jobs the IDA and others need to speak
up”
“Byrne asks electricity consumers to
email Energy Regulator to object to
proposed price rise”

13. June 2014 © Cloud90/Amárach Research 2014
ZIndex: Fuel
-45
-36
-55
0
-72
-61
-76
-57
-62
-80
-70
-60
-50
-40
-30
-20
-10
0
Oct Nov Dec Jan Feb Mar Apr May June
"The price of fuel drives farmer
decision making now. 10 years
ago fuel was not a big issue“
“I'm sick of the price of fuel
going up and no petrol stations
in the city. The Government
needs to fix this. How do they
expect me to drive?”
“Under corrupt deal with
Mossad agents, Egypt sold gas
to Israel for one eight of world
price”

14. June 2014 © Cloud90/Amárach Research 2014
ZIndex: Transport “What is the incentive to use
public transport when it's
probably 60% the price to drive,
even factoring in insurance, VED
& maintenance?”
“This taxi is gonna cost so much :(
ugh hate late flights :I”
“Only 9% of Irish survey
respondents very satisfied with
price of public transport”
-40
-31
-64
-46
-7
-41
-44
-50
-54
-70
-60
-50
-40
-30
-20
-10
0
Oct Nov Dec Jan Feb Mar Apr May June

15. June 2014 © Cloud90/Amárach Research 2014
ZIndex: Telecoms “Ireland's digital economy could be
worth €22 billion by 2020”
“Bonjour to using your phone
abroad at no extra cost in 5 new
Feel At Home destinations from July
1st including France”
“The last two months my phone bill
has been the price it's meant to be
and I finally feel I'm starting to win
at life”-33
-25
-23
-3
3
-24
-33
-14
-8
-35
-30
-25
-20
-15
-10
-5
0
5
10
Oct Nov Dec Jan Feb Mar Apr May June

16. June 2014 © Cloud90/Amárach Research 2014
ZIndex: Insurance
-35
-79
8
2
-57
-36
-60
-43
-40
-100
-80
-60
-40
-20
0
20
Oct Nov Dec Jan Feb Mar Apr May June
“Buying a gym membership?
Most times, your health
insurance company will
completely reimburse the cost for
you.”
“Hey look a group of men whose
leg insurance cost more than my
house running around with a ball
pretending to get hurt, GOAL!!!”
“Have to renew my insurance
tomorrow and the price between
this year and last year has
dropped €1700”

17. June 2014 © Cloud90/Amárach Research 2014
-17
-24
-13
18
25
-20 -19 -20
-68
-80
-60
-40
-20
0
20
40
Oct Dec Feb Apr June
ZIndex: Property
“Irish economy - House price inflation
moves into double-digit territory”
“Government doing absolutely
nothing to curb rapid house price
increases in Dublin. Another
unchecked property bubble rapidly
takes shape!”
“Property price rises described as
'very clear evidence' of housing crisis”

18. June 2014 © Cloud90/Amárach Research 2014
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19. June 2014 © Cloud90/Amárach Research 2014
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