IAB Ireland Digital Economics Presentation April 2014

•

2 gefällt mir•795 views

Amarach Research

A presentation on digital trends in Ireland at the IAB Ireland launch of the 2013 digital advertising results.

Technologie Wirtschaft & Finanzen

Digital Economics © Amárach Research 2014
Digital Economics
an Amárach presentation
April 2014

Digital Economics © Amárach Research 2014
After 5 years of recession,
Irish consumers have gone digital,
with the result that a growing
share of their spending has become
‘invisible’ in the wider economy.
It’s only the beginning…

Digital Economics © Amárach Research 2014
Digital Economics
The Consumer Context
Blurring Boundaries
Smart Opportunities

Digital Economics © Amárach Research 2014
The Consumer Context

Digital Economics © Amárach Research 2014
Five Years On…

Digital Economics © Amárach Research 2014

Digital Economics © Amárach Research 2014
Digital Christmas
61% bought Christmas gifts online
Source: Amárach Omnibus, January 2014 survey of 1,000 adults
Average online spend was €219
= €385million

Digital Economics © Amárach Research 2014
retail
sales flat
(excluding
cars)…
…75%
of online
sales go
overseas

Digital Economics © Amárach Research 2014
Blurring Boundaries

Digital Economics © Amárach Research 2014
Making my
life easier
Making my
life harder
Google 95% 5%
Microsoft 87% 13%
Samsung 85% 15%
Facebook 84% 16%
Apple 81% 19%
An Post 73% 27%
Supermarkets 71% 29%
TV Service Providers 58% 42%
Mobile Networks 55% 45%
Daily Newspapers 52% 48%
Petrol Stations 34% 66%
Electricity Providers 33% 67%
Banks 24% 76%
Government 9% 91%

Digital Economics © Amárach Research 2014Source: Liberty Global/UPC surveys of Internet users, 2013
74
58
49 48
45
Poland Ireland Germany Netherlands Belgium
% research offline, buy online

Digital Economics © Amárach Research 2014
Smart Shoppers
Amárach survey of smartphone owners November 2013
49% have used their smartphone to check
for lower prices while still in store
59% have looked at a product in a shop
intending to buy it online afterwards

Digital Economics © Amárach Research 2014
Vulnerable Categories

Digital Economics © Amárach Research 2014
Retail Loyalty

Digital Economics © Amárach Research 2014
Illicit Digital
35% of consumers have
consumer pirated digital content

Digital Economics © Amárach Research 2014
New Currencies
48% of Irish consumers have heard of bitcoin
1% own bitcoin while 5%interested
3% of Irish companies currently accept…
…11% planning to accept in future
Source: Amárach Omnibus, March 2014 survey of 1,000 adults
Source: Amárach Omnibus, February 2014 survey of 200 IT decision makers

Digital Economics © Amárach Research 2014
Smart Opportunities

Digital Economics © Amárach Research 2014
e. gerard.oneill@amarach.com
t. 01 410 5200
w. www.amarach.com
b. www.amarach.com/blog
t. twitter.com/AmarachResearch
s. slideshare.net/amarach

Empfohlen

Invisible Digital IBEC TIF talk March 2014Amarach Research

Embracing Payment Technology to Attract New International CustomerseCommerce Expo Ireland

Elavon - The Economy of ThingseCommerce Expo Ireland

Delivering the dynamic retail todayStrongPoint Baltics

Mobile Is The New NormalAfelio

RBTE Proxama Retail Breakfast Seminar, Mobile Engagement in Retail. Proxama

Presentation Wijnand Jongen 2016Thuiswinkel.org

2014 consumer trends door GoogleJasper Dansercoer

Empfohlen

Invisible Digital IBEC TIF talk March 2014Amarach Research

Embracing Payment Technology to Attract New International CustomerseCommerce Expo Ireland

Elavon - The Economy of ThingseCommerce Expo Ireland

Delivering the dynamic retail todayStrongPoint Baltics

Mobile Is The New NormalAfelio

RBTE Proxama Retail Breakfast Seminar, Mobile Engagement in Retail. Proxama

Presentation Wijnand Jongen 2016Thuiswinkel.org

2014 consumer trends door GoogleJasper Dansercoer

Andris BerzinsDigital Journeys

Capitalizing on (e)Commerce Opportunities to Meet the Needs of the African Mi...Kuba Zwolinski

E commerecetrends2018Alireza Mojahedi

Australian Advertisers Ramp Up Digital Ad Spending but Struggle to Engage Con...Signal

Making Sense of Mobile - September 2013Affiliate Window

III Kongres eHandlu: Kamila Pater (Criteo), "Marketing in a world of mobile c...ecommerce poland expo

Apps analytics: Solutions to drive your multi-device strategyAT Internet

#TDCGlobal 2019, Sahil Sachdev, Head of Brand, QuiqupMetaPack

User centric event 3. Where will your consumers be in 2020 (Elie from Google)Semetis

Us global-mobile-consumer-survey-2016-infographicCristiane Namiuti

Digital Ecommerce Statistics in 2019Khairel Farish

Computer Decision Support Systems and Electronic Health Records: Am J Pub Hea...Lorenzo Moja

Fun With GoalsLaurence Furic

Social Networking in ireland an amárach report - august 2010Amarach Research

Electronic Resource Management: project group reportLouise Penn

Economic Evaluation of the Electronic Palliative Care Coordination System (EP...NHS Improving Quality

Overview of Digital Economic Development University 2016Ben Wright

Katherine Skinner - Economics of Digital Preservationdianezorich

Part 4- Gerard O'Neill - Who You Tellin?!Dialogue Marketing

Affinion International: Data Security ResearchAffinion International

BeCommerce Market Monitor Belgium Q2 2016_presentatiePostNL België

Chicago Retail Analytics Summit, May 1st, 2015Deborah Weinswig

Weitere ähnliche Inhalte

Was ist angesagt?

Andris BerzinsDigital Journeys

Capitalizing on (e)Commerce Opportunities to Meet the Needs of the African Mi...Kuba Zwolinski

E commerecetrends2018Alireza Mojahedi

Australian Advertisers Ramp Up Digital Ad Spending but Struggle to Engage Con...Signal

Making Sense of Mobile - September 2013Affiliate Window

III Kongres eHandlu: Kamila Pater (Criteo), "Marketing in a world of mobile c...ecommerce poland expo

Apps analytics: Solutions to drive your multi-device strategyAT Internet

#TDCGlobal 2019, Sahil Sachdev, Head of Brand, QuiqupMetaPack

User centric event 3. Where will your consumers be in 2020 (Elie from Google)Semetis

Us global-mobile-consumer-survey-2016-infographicCristiane Namiuti

Digital Ecommerce Statistics in 2019Khairel Farish

Was ist angesagt? (11)

Andris Berzins

Capitalizing on (e)Commerce Opportunities to Meet the Needs of the African Mi...

E commerecetrends2018

Australian Advertisers Ramp Up Digital Ad Spending but Struggle to Engage Con...

Making Sense of Mobile - September 2013

III Kongres eHandlu: Kamila Pater (Criteo), "Marketing in a world of mobile c...

Apps analytics: Solutions to drive your multi-device strategy

#TDCGlobal 2019, Sahil Sachdev, Head of Brand, Quiqup

User centric event 3. Where will your consumers be in 2020 (Elie from Google)

Us global-mobile-consumer-survey-2016-infographic

Digital Ecommerce Statistics in 2019

Andere mochten auch

Computer Decision Support Systems and Electronic Health Records: Am J Pub Hea...Lorenzo Moja

Fun With GoalsLaurence Furic

Social Networking in ireland an amárach report - august 2010Amarach Research

Electronic Resource Management: project group reportLouise Penn

Economic Evaluation of the Electronic Palliative Care Coordination System (EP...NHS Improving Quality

Overview of Digital Economic Development University 2016Ben Wright

Katherine Skinner - Economics of Digital Preservationdianezorich

Andere mochten auch (7)

Computer Decision Support Systems and Electronic Health Records: Am J Pub Hea...

Fun With Goals

Social Networking in ireland an amárach report - august 2010

Electronic Resource Management: project group report

Economic Evaluation of the Electronic Palliative Care Coordination System (EP...

Overview of Digital Economic Development University 2016

Katherine Skinner - Economics of Digital Preservation

Ähnlich wie IAB Ireland Digital Economics Presentation April 2014

Part 4- Gerard O'Neill - Who You Tellin?!Dialogue Marketing

Affinion International: Data Security ResearchAffinion International

BeCommerce Market Monitor Belgium Q2 2016_presentatiePostNL België

Chicago Retail Analytics Summit, May 1st, 2015Deborah Weinswig

Dpd & baby kidshoppinginnovationexpo

GOOGLE - Annik Vandendriessche, Industry Retail Managerecommercexpokortrijk

eMarketer Webinar: UK Key Digital Trends for 2014eMarketer

Mobile Convention Brussels 2014 - Paul SkeldonMobile Convention

#IBMRetailMcr - Today's Digital Customer, Martin Butler, IBM UKTony Whitelaw

InternetRetailing - ABCOMM - webinar on IRUK500Ian Jindal

m-Retail, m-Commerce & m-Payments: The Rise of the 3 MsPhilippe Dumont

2016 Key Figures of eCommerce in France Paris Retail Week

The digital and social media trends to watch. 2015 and beyond seminar: are yo...CharityComms

Mobile Marketing Deck by Industryibelievedublin

The ghosts of digital christmas past, present & futureSomo

What makes Hungarian E-commerce Special?Reacty Digital Kft.

Infographic: All about personal belongings theft in the UK 2015HomeProtect Home Insurance

#MobileRocks @ Mobile West Africa Conference, Lagos 2015Raymond Buckle

Omni-Channel Experience for B2C RetailStefanos Falkonakis

Ecommerce fears and opportunitiesContactlab

Ähnlich wie IAB Ireland Digital Economics Presentation April 2014 (20)

Part 4- Gerard O'Neill - Who You Tellin?!

Affinion International: Data Security Research

BeCommerce Market Monitor Belgium Q2 2016_presentatie

Chicago Retail Analytics Summit, May 1st, 2015

Dpd & baby kid

GOOGLE - Annik Vandendriessche, Industry Retail Manager

eMarketer Webinar: UK Key Digital Trends for 2014

Mobile Convention Brussels 2014 - Paul Skeldon

#IBMRetailMcr - Today's Digital Customer, Martin Butler, IBM UK

InternetRetailing - ABCOMM - webinar on IRUK500

m-Retail, m-Commerce & m-Payments: The Rise of the 3 Ms

2016 Key Figures of eCommerce in France

The digital and social media trends to watch. 2015 and beyond seminar: are yo...

Mobile Marketing Deck by Industry

The ghosts of digital christmas past, present & future

What makes Hungarian E-commerce Special?

Infographic: All about personal belongings theft in the UK 2015

#MobileRocks @ Mobile West Africa Conference, Lagos 2015

Omni-Channel Experience for B2C Retail

Ecommerce fears and opportunities

Mehr von Amarach Research

Future Skills for Ireland - An Amárach Presentation to IITD 2019Amarach Research

Future of Ireland 3Amarach Research

Future of Ireland 2Amarach Research

Future of Ireland 1Amarach Research

CII Engagement with Charities Research 2019Amarach Research

Mental Health and Emotional Wellbeing in Ireland 2019Amarach Research

The Brand Impact of Cause Marketing in Ireland 2018Amarach Research

Economic Recovery Index June 2018Amarach Research

Amárach Poll on E-Cigarettes June 2018Amarach Research

Economic Recovery Index May 2018Amarach Research

Economic Recovery Index April 2018Amarach Research

Economic Recovery Index March 2018Amarach Research

The Latte Levy - An Amarach Research and Carr Communications Report 2018Amarach Research

Economic Recovery Index February 2018Amarach Research

The Pharmacy Market Report 2018Amarach Research

Three Connected Ireland Report IIAmarach Research

Charities 2037Amarach Research

The Loyalty Market Report 2018Amarach Research

Wellbeing and Decision Making in Everyday Life - UCD and Amárach Research 2018Amarach Research

Economic Recovery Index January 2018Amarach Research

Mehr von Amarach Research (20)

Future Skills for Ireland - An Amárach Presentation to IITD 2019

Future of Ireland 3

Future of Ireland 2

Future of Ireland 1

CII Engagement with Charities Research 2019

Mental Health and Emotional Wellbeing in Ireland 2019

The Brand Impact of Cause Marketing in Ireland 2018

Economic Recovery Index June 2018

Amárach Poll on E-Cigarettes June 2018

Economic Recovery Index May 2018

Economic Recovery Index April 2018

Economic Recovery Index March 2018

The Latte Levy - An Amarach Research and Carr Communications Report 2018

Economic Recovery Index February 2018

The Pharmacy Market Report 2018

Three Connected Ireland Report II

Charities 2037

The Loyalty Market Report 2018

Wellbeing and Decision Making in Everyday Life - UCD and Amárach Research 2018

Economic Recovery Index January 2018

Kürzlich hochgeladen

08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo

GenCyber Cyber Security Day PresentationMichael W. Hawkins

Understanding the Laravel MVC ArchitecturePixlogix Infotech

SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren

Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700

A Call to Action for Generative AI in 2024Results

Slack Application Development 101 Slidespraypatel2

Scaling API-first – The story of a global engineering organizationRadu Cotescu

#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada

Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun

Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55

Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard

WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal

[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745

IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge

Salesforce Community Group Quito, Salesforce 101Paola De la Torre

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung

How to convert PDF to text with Nanonetsnaman860154

My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar

Kürzlich hochgeladen (20)

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

GenCyber Cyber Security Day Presentation

Understanding the Laravel MVC Architecture

SQL Database Design For Developers at php[tek] 2024

Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...

A Call to Action for Generative AI in 2024

Slack Application Development 101 Slides

Scaling API-first – The story of a global engineering organization

#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024

Data Cloud, More than a CDP by Matt Robison

Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...

Maximizing Board Effectiveness 2024 Webinar.pptx

WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service

[2024]Digital Global Overview Report 2024 Meltwater.pdf

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Salesforce Community Group Quito, Salesforce 101

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

How to convert PDF to text with Nanonets

My Hashitalk Indonesia April 2024 Presentation

IAB Ireland Digital Economics Presentation April 2014

2. Digital Economics © Amárach Research 2014 After 5 years of recession, Irish consumers have gone digital, with the result that a growing share of their spending has become ‘invisible’ in the wider economy. It’s only the beginning…

3. Digital Economics © Amárach Research 2014 Digital Economics The Consumer Context Blurring Boundaries Smart Opportunities

8. Digital Economics © Amárach Research 2014 Digital Christmas 61% bought Christmas gifts online Source: Amárach Omnibus, January 2014 survey of 1,000 adults Average online spend was €219 = €385million

11. Digital Economics © Amárach Research 2014 Making my life easier Making my life harder Google 95% 5% Microsoft 87% 13% Samsung 85% 15% Facebook 84% 16% Apple 81% 19% An Post 73% 27% Supermarkets 71% 29% TV Service Providers 58% 42% Mobile Networks 55% 45% Daily Newspapers 52% 48% Petrol Stations 34% 66% Electricity Providers 33% 67% Banks 24% 76% Government 9% 91%

12.

13.

14. Digital Economics © Amárach Research 2014Source: Liberty Global/UPC surveys of Internet users, 2013 74 58 49 48 45 Poland Ireland Germany Netherlands Belgium % research offline, buy online

15. Digital Economics © Amárach Research 2014 Smart Shoppers Amárach survey of smartphone owners November 2013 49% have used their smartphone to check for lower prices while still in store 59% have looked at a product in a shop intending to buy it online afterwards

19. Digital Economics © Amárach Research 2014 New Currencies 48% of Irish consumers have heard of bitcoin 1% own bitcoin while 5%interested 3% of Irish companies currently accept… …11% planning to accept in future Source: Amárach Omnibus, March 2014 survey of 1,000 adults Source: Amárach Omnibus, February 2014 survey of 200 IT decision makers

22.

23. Digital Economics © Amárach Research 2014 e. gerard.oneill@amarach.com t. 01 410 5200 w. www.amarach.com b. www.amarach.com/blog t. twitter.com/AmarachResearch s. slideshare.net/amarach