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Forgiving
                        the Debt
                     27thJune 2011



                        © Amárach Research
Forgiving the Debt                       1
Forgiving the Debt



A record number of home owners
in Ireland are experiencing
difficulties with their mortgage
repayments, as well as suffering
from negative equity in their
homes.
There have been calls for
measures to reduce the debt
burden of those experiencing such
difficulties: either through more
flexible mortgage arrangements or
outright debt forgiveness.
RTE Frontline & Amárach
Research have conducted a
nationwide survey of 1,000 Irish
people in June 2011 to gauge their
views on what should be done.
A Nation of Owners



             Home Ownership
                                              Most people (57%) own
                                              their own homes in Ireland:
         57%                55%               rising to 84% of those aged
                43%                 45%       55 and over.
                                              Among home owners, a
                                              majority do have
                                              mortgages: rising to 89% of
      Do you own your      Owners Only:       35-44 year olds, falling to
        own home?          do you have a      just 27% of those over 55.
                            mortgage?
                     Yes    No

        Source: Amárach Research, June 2011



Forgiving the Debt                                                          3
Forgiveness

    Q. Would you support a reduction in the mortgage debt of people who
    are having difficulty meeting their monthly mortgage repayment?

                Debt Forgivers
                        % Yes                         The vast majority of Irish
                                                      people support the idea of
                                 82%                  some mortgage debt
       78%      78%     78%                 74%       forgiveness for those in
                                                      difficulty – over three
                                                      quarters of all adults.
                                                      Those home owners who
                                                      do not have mortgages are
                                                      slightly less supportive.
                                                      Women are slightly more
        Total   Home     Non    Mortgage     No
                                                      supportive than men (82%
                Owner   Owner              Mortgage   vs 74%), and young people
                                                      more than older people.
         Source: Amárach Research, June 2011

Forgiving the Debt                                                                 4
Negatively Positive

    Q. Would you support a reduction in the mortgage debt for people who
    are in negative equity on their personal dwelling home?

                 Pro-Negative                         Again the majority of Irish
                        % Yes                         people support the idea of
                                                      some mortgage debt
                                                      forgiveness for those in
                                 72%
                                                      negative equity – albeit a
       69%      69%     70%                 66%       lower percentage than for
                                                      those experiencing
                                                      repayment difficulties.
                                                      Those home owners who do
                                                      not have mortgages are again
                                                      slightly less supportive of the
                                                      idea – but most are.
        Total   Home     Non    Mortgage     No
                Owner   Owner              Mortgage   Women are also slightly more
                                                      supportive than men (73% vs
         Source: Amárach Research, June 2011          66%), and young people
                                                      slightly more than older
Forgiving the Debt
                                                      people.                           5
Buy to Sweat

  Q. Would you support a reduction in mortgage debt for people who bought
  properties to rent but who cannot meet the repayments currently?

                Help for Landlords
                         % Yes
                                                       When it comes to those who
                                                       bought buy-to-let properties
                                                       there is considerably less
                                                       support: only one in three
                                                       people think they should be
                                                       entitled to some reduction in
                                                       their mortgage.
       33%               37%
                 30%              30%        30%       There is little gender
                                                       difference in opinions, but a
                                                       more marked age difference:
                                                       with nearly half of 15-24s
                                                       feeling there should be some
        Total    Home     Non    Mortgage     No
                 Owner   Owner              Mortgage   reduction, compared to less
                                                       than a quarter of 35-44s.
         Source: Amárach Research, June 2011

Forgiving the Debt                                                                     6
Who Pays? Option 1

  Q. Would you support the restructuring of debt through higher taxes?
  Base: all who support a reduction in mortgage debt

                 Taxing Matter
                       % Yes
                                               Not surprisingly, whilst most
                                               people are in favour of some
         Total        22%                      form of debt forgiveness for
                                               those experiencing mortgage
         Male              29%                 difficulties, there is little
       Female        16%
                                               support for higher taxes to
                                               fund debt forgiveness.
       15-24s        19%
                                               However those home owners
       25-34s         21%                      who do not have mortgages
       35-44s        18%                       are somewhat more
                                               supportive of higher taxes:
       45-54s          24%                     28% of them vs an average of
      Over 55s          27%
                                               just 22%.

         Source: Amárach Research, June 2011

Forgiving the Debt                                                             7
Who Pays? Option 2

  Q. Would you support the restructuring of debt through a levy on outstanding
  mortgages? Base: all who support a reduction in mortgage debt

                 Mortgage Levy
                       % Yes
                                               Though there is somewhat
                                               more support for this solution
         Total          29%                    (than for higher taxes) the
                                               level is still low.
         Male              33%

       Female          25%
                                               Even those who don’t have a
                                               mortgage do not especially
       15-24s              32%                 support the idea of a levy,
                                               though one in three of those
       25-34s              34%                 who don’t own their home are
       35-44s              33%                 supportive of the solution.
       45-54s        20%

      Over 55s         24%


         Source: Amárach Research, June 2011

Forgiving the Debt                                                               8
Who Pays? Option 3

  Q. Would you support the restructuring of debt through a property tax?
  Base: all who support a reduction in mortgage debt

                 Mortgage Levy
                       % Yes
                                               This is a more popular
                                               solution of all those
         Total             36%                 considered, with little
                                               difference in support by
         Male                39%               gender or by age.
       Female             35%
                                               Perhaps not surprisingly,
       15-24s             35%                  those who do not own their
                                               own home (i.e.: living in
       25-34s                39%               public or private rented
       35-44s                40%               accommodation) are the most
                                               supportive (43%) of a
       45-54s          26%                     property tax.
      Over 55s               39%


         Source: Amárach Research, June 2011

Forgiving the Debt                                                           9
Forgiving the Debt



Clearly the majority of Irish people
recognise the financial and
emotional burden being carried by
those experiencing difficulties with
their mortgages.
There is a widespread feeling that
those in arrears or negative equity
(but not those who bought-to-let)
should be given some relief from
their debts.
However, there is less support for
the different means of funding
such measures: neither higher
taxes, a mortgage levy nor a
property tax had the support of the
majority of people.
The desired end is clear: the
means less so...
Forgiving the Debt


About Amárach Research

We are an independent market research
agency, providing a full range of research
services to our Irish and international
clients. We have worked with two thirds of
Ireland’s top 200 companies. Every year
we survey over 100,000 people at home
and abroad, as well as running hundreds
of focus groups.

Our experienced team of directors and
executives manage online, face-to-face
and cati surveys; as well as qualitative
research including focus groups, in-depths
and ethnographic studies. We also offer a
unique field-only service to universities and
international agencies.

Amárach Research is proud to be:
Forgiving the Debt



                                     Research Partners
30 permanent staff                        UCD & ESRI
+ 180 part time in cati/capi teams

Full Service Research
+ field only
+ consulting

                                   Clients in Ireland
Irish management owned         + UK, USA, Germany
Guaranteed Irish member

                        100,000+ interviews last year
                            & over 400 focus groups
Forgiving the Debt




Call us on 01 410 5200 if you want your business to
            bounce forward to success:

          Mark Nolan Managing Director
      or Michael McLoughlin Chief Executive
            or Gerard O’Neill Chairman

for a confidential discussion about your needs and to
explore how we can help you succeed through world
                class market research.

           e. gerard.oneill@amarach.com
                 w. www.amarach.com
              b. www.amarach.com/blog
          t. twitter.com/AmarachResearch

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Forgiving The Debt - An Amárach/Frontline Report June 2011

  • 1. Forgiving the Debt 27thJune 2011 © Amárach Research Forgiving the Debt 1
  • 2. Forgiving the Debt A record number of home owners in Ireland are experiencing difficulties with their mortgage repayments, as well as suffering from negative equity in their homes. There have been calls for measures to reduce the debt burden of those experiencing such difficulties: either through more flexible mortgage arrangements or outright debt forgiveness. RTE Frontline & Amárach Research have conducted a nationwide survey of 1,000 Irish people in June 2011 to gauge their views on what should be done.
  • 3. A Nation of Owners Home Ownership Most people (57%) own their own homes in Ireland: 57% 55% rising to 84% of those aged 43% 45% 55 and over. Among home owners, a majority do have mortgages: rising to 89% of Do you own your Owners Only: 35-44 year olds, falling to own home? do you have a just 27% of those over 55. mortgage? Yes No Source: Amárach Research, June 2011 Forgiving the Debt 3
  • 4. Forgiveness Q. Would you support a reduction in the mortgage debt of people who are having difficulty meeting their monthly mortgage repayment? Debt Forgivers % Yes The vast majority of Irish people support the idea of 82% some mortgage debt 78% 78% 78% 74% forgiveness for those in difficulty – over three quarters of all adults. Those home owners who do not have mortgages are slightly less supportive. Women are slightly more Total Home Non Mortgage No supportive than men (82% Owner Owner Mortgage vs 74%), and young people more than older people. Source: Amárach Research, June 2011 Forgiving the Debt 4
  • 5. Negatively Positive Q. Would you support a reduction in the mortgage debt for people who are in negative equity on their personal dwelling home? Pro-Negative Again the majority of Irish % Yes people support the idea of some mortgage debt forgiveness for those in 72% negative equity – albeit a 69% 69% 70% 66% lower percentage than for those experiencing repayment difficulties. Those home owners who do not have mortgages are again slightly less supportive of the idea – but most are. Total Home Non Mortgage No Owner Owner Mortgage Women are also slightly more supportive than men (73% vs Source: Amárach Research, June 2011 66%), and young people slightly more than older Forgiving the Debt people. 5
  • 6. Buy to Sweat Q. Would you support a reduction in mortgage debt for people who bought properties to rent but who cannot meet the repayments currently? Help for Landlords % Yes When it comes to those who bought buy-to-let properties there is considerably less support: only one in three people think they should be entitled to some reduction in their mortgage. 33% 37% 30% 30% 30% There is little gender difference in opinions, but a more marked age difference: with nearly half of 15-24s feeling there should be some Total Home Non Mortgage No Owner Owner Mortgage reduction, compared to less than a quarter of 35-44s. Source: Amárach Research, June 2011 Forgiving the Debt 6
  • 7. Who Pays? Option 1 Q. Would you support the restructuring of debt through higher taxes? Base: all who support a reduction in mortgage debt Taxing Matter % Yes Not surprisingly, whilst most people are in favour of some Total 22% form of debt forgiveness for those experiencing mortgage Male 29% difficulties, there is little Female 16% support for higher taxes to fund debt forgiveness. 15-24s 19% However those home owners 25-34s 21% who do not have mortgages 35-44s 18% are somewhat more supportive of higher taxes: 45-54s 24% 28% of them vs an average of Over 55s 27% just 22%. Source: Amárach Research, June 2011 Forgiving the Debt 7
  • 8. Who Pays? Option 2 Q. Would you support the restructuring of debt through a levy on outstanding mortgages? Base: all who support a reduction in mortgage debt Mortgage Levy % Yes Though there is somewhat more support for this solution Total 29% (than for higher taxes) the level is still low. Male 33% Female 25% Even those who don’t have a mortgage do not especially 15-24s 32% support the idea of a levy, though one in three of those 25-34s 34% who don’t own their home are 35-44s 33% supportive of the solution. 45-54s 20% Over 55s 24% Source: Amárach Research, June 2011 Forgiving the Debt 8
  • 9. Who Pays? Option 3 Q. Would you support the restructuring of debt through a property tax? Base: all who support a reduction in mortgage debt Mortgage Levy % Yes This is a more popular solution of all those Total 36% considered, with little difference in support by Male 39% gender or by age. Female 35% Perhaps not surprisingly, 15-24s 35% those who do not own their own home (i.e.: living in 25-34s 39% public or private rented 35-44s 40% accommodation) are the most supportive (43%) of a 45-54s 26% property tax. Over 55s 39% Source: Amárach Research, June 2011 Forgiving the Debt 9
  • 10. Forgiving the Debt Clearly the majority of Irish people recognise the financial and emotional burden being carried by those experiencing difficulties with their mortgages. There is a widespread feeling that those in arrears or negative equity (but not those who bought-to-let) should be given some relief from their debts. However, there is less support for the different means of funding such measures: neither higher taxes, a mortgage levy nor a property tax had the support of the majority of people. The desired end is clear: the means less so...
  • 11. Forgiving the Debt About Amárach Research We are an independent market research agency, providing a full range of research services to our Irish and international clients. We have worked with two thirds of Ireland’s top 200 companies. Every year we survey over 100,000 people at home and abroad, as well as running hundreds of focus groups. Our experienced team of directors and executives manage online, face-to-face and cati surveys; as well as qualitative research including focus groups, in-depths and ethnographic studies. We also offer a unique field-only service to universities and international agencies. Amárach Research is proud to be:
  • 12. Forgiving the Debt Research Partners 30 permanent staff UCD & ESRI + 180 part time in cati/capi teams Full Service Research + field only + consulting Clients in Ireland Irish management owned + UK, USA, Germany Guaranteed Irish member 100,000+ interviews last year & over 400 focus groups
  • 13. Forgiving the Debt Call us on 01 410 5200 if you want your business to bounce forward to success: Mark Nolan Managing Director or Michael McLoughlin Chief Executive or Gerard O’Neill Chairman for a confidential discussion about your needs and to explore how we can help you succeed through world class market research. e. gerard.oneill@amarach.com w. www.amarach.com b. www.amarach.com/blog t. twitter.com/AmarachResearch