NYU Stern 2017 Spring Social Entrepreneurship & Sustainable Development final group presentation Instructor: Susan Davis Presented by Molly Arnn, Yamani Chandra, Avril Chang, Fatema Dalal, Natalie Hollier Project name: Valyu About: Online platform that provides ethically conscious consumers an easy, accessible and accurate way to shop for products that align with their values.

1. Molly Arnn
Yamini Chandra
Avril Chang
Fatema Dalal
Natalie Hollier

2. Our Team
Yamini
Business Development
Associate
Natalie
Molly
Chief Executive Officer
Research Analyst
Fatema
Avril
Finance Associate
Market Analyst

3. Valyu facilitates the consumption
of sustainable goods by connecting
ethical consumers with ethical
companies
Mission

4. Valyu will provide ethically conscious
consumers an easy, accessible and
accurate way to shop for products
that align with their values.
Value Proposition

5. Structure
● B-Corporation
● Social impact board of advisors eg. Trader Joe’s CEO
● Supporter organizations eg. Fair Trade
● Partner businesses eg. Patagonia

6. Market Analysis

7. Free Consumer Features
● Profile
● Search & Find Alternatives
● Ratings & Reviews
● Shopping & Discount Offers
● Social Media & Gamification

8. Paid Company Features
● Consumer Analytics
● Manage Profile
● Promoted Listing
● Discounts & Offers
● Small/Local Alternatives

9. Competitive Landscape
VALYU IS...
● Free to Consumers
● Mobile App
● US Market
● All Companies
● All Sectors
● Company-Level
Scoring

10. Initial Rollout
● Regional approach
● Top 500 retail companies &
small local businesses
INITIAL GOALS
● Customer awareness &
engagement
● Key influencers & partners on
board
● Validate business model with
companies
● Feedback collection

11. Financial Plan
Year1 Year2 Year3 Year4
Sales 101,500 303,000 665,000 1,330,000
Total Operating
Expense
341,525 347,257 340,218 342,924
Pre-tax income (240,025) (44,257) 345,782 987,076

12. Internal & External Risks
POTENTIAL RISK → MITIGATION STRATEGY
● Inaccurate reviews → Verify users
● Reliance on Arabesque ratings → Provide user reviews
● Company backlash → Partner with companies early
● Consumer disinterest in sustainability → Mainstream
companies, social media & shopping
● Requires network effects → Initially limit to one city

13. Thank you!
Questions?

14. SWOT Analysis
● Easily accessible mobile format
that allows users to access
information on the go
● Information is well-curated and
reliable
● Based on existing certification
● App designed to appeal to a
broader customer base
● Integrate additional companies
and brands
● Can work with companies to
improve products
● Many social impact apps already in the
field
● New entrants
● Alternatives to Valyu attract different
parts of our target market
● Customers don't want more apps
● Content is dependent on user
generated content: network effects
● Content is limited by brand
● Company activities might be
misrepresented

15. Pricing strategy &
main revenue stream assumptions
Marketing package:
Enterprise
Non-profit/
small business
Revenue
Platinum Standard Basic Standard Basic
Price $10,000 $5,000 $2,000 $1,500 $500
Projected partnerships year by year
Y1 0 5 10 20 50 $100,000
Y2 5 15 20 50 100 $300,000
Y3 15 30 50 100 200 $650,000
Y4 30 50 100 200 500 $1,300,000

16. Additional revenue stream
assumption - consumer donations
Donation/year: $10
Est. donation rate: 0.3% (vs. 0.5% on Wikipedia)
Unique visitors donation
Y1 50,000 $1,500
Y2 100,000 $3,000
Y3 500,000 $15,000
Y4 1,000,000 $30,000

17. 4 Year P&L
Year1 Year2 Year3 Year4
Sales 101,500 303,000 665,000 1,330,000
COGS
Gross Profit 101,500 303,000 665,000 1,330,000
Product
Development &
Maintenance
50,000 52,000 7,800 8,034
Marketing 92,125 89,875 99,875 117,000
General and
Administrative
35,000 36,050 37,132 38,245
Salaries &
wages
164,400 169,332 174,412 179,644
Total Operating
Expense
341,525 347,257 319,218 342,924
Pre-tax income (240,025) (44,257) 345,782 987,076

18. Process Map

19. Measuring Impact
● Number of users
● User interactivity with platform
● Purchases made
● Shares made
● Company interest
● Number of companies using
● Local business interest

20. Arabesque S-Ray

21. Arabesque S-Ray