1. TCOM 4170 Spring 2014
Video Production
Amani Channel, MA
Lecture #6

2. Agenda
 Assignment 3 Discussion
 Pitch
 PlanningYour Shoot
 Shooting GreatVideo
 Preparing for the Edit

3. Remember
• Goal is to create interesting stories
• Tell narratives
• Learn professional video production techniques
• Composition
• Lighting
• Audio
• Editing

4. Next Assignment Due April 2
 Create a promotional business narrative
 Identify a local business, contact owner, offer to create a
documentary styled promo video. (visual businesses are best)
 Record good sound
 Capture appropriate visuals
 Edit to tell the story
 Use company logo/colors for graphics
 Three person team/producer/writer – cameraperson –editor
 Proposals due next week. (Who is the Client, 5ws. H?)

5. What kind of business video
 About business
 Testimonial
 Explainer (what business does/problem it solves)
 Video – How to make a good corporate video
https://www.youtube.com/watch?v=6Tc7LBx7XzE


6. Pre Production
1. Determine the storyline
2. Who will you interview
3. Determine the visuals
4. Gear up
5. Schedule the shoot
6. Plan questions
7. Plan shots

7. Production
1. Arrive at location
2. Set up for the first interview
3. Shoot interview
4. Repeat
5. Shoot B-Roll
6. Shoot wide, medium, tight shots
7. Strike

8. Post production
1. Backup, transfer files
2. Producer reviews interviews, transcribes w time code,
scripts
3. Includes all audio/video instructions for editor
4. Editor edits according to the script
5. Video is reviewed and revised
6. Export final video

9. Watch Out
 Plan and prepare for everything
 Arrive early to set up
 Don’t rush
 Watch composition
 Hold shots still
 Use best sound bites
 Make sure video matches audio talking points

10. Watch Out
 Don’t disturb business operations
 Don’t disturb customers
 If shooting testimonials ask business to make customers
available
 Be on time
 Be professional