Learn how to run a Purr-fect CMA -- a real estate based parody for Career Day presentations to help students learn the components of property price opinions.

1. Black Box CMAs & Xstimates Don’t Tell or Add Value
Learn How To Run a Purr-fect “Cat Market Analysis”
8/14/2015 3308 PRESTON RD #350-124, Plano, TX 75093 :: 469.645.6363 1

2. How Much Is This
Cat Worth?
So, you are thinking of
buying a cat… but you
don’t know how much you
should spend.
A Cat Market Analysis
could help you know the
fair market value of the cat
you are considering.
A quick call to your local
friendly Realcator should
do the trick…

3. Narrative Reports
• Some Realcators or websites
use long fancy reports that
contain MANY pages, filled
with pictures, descriptions,
and information about
different cats.
• These reports can be useful for
gathering detailed information
about individual cats, but
don’t really help a Buyer
understand the value of the
specific cat they wish to
purchase.
Cat Details #912349
Information
MLS#: 912349 Weight: 6 lbs Age: 9 mos
Eyes: 2 Color: Green Condition: Grumpy
Breed: Tabby Gender: Male DOM: 17
Sold Date: 3/5/2015 Sold Price: $1495
Description
Pretty kitty, a tad grumpy at
times. Soft fur. Nice green
eyes. Upgraded tile collar.
Comes with lifetime supply
of flea dip. Built-in breakfast
timer. Large capacity tummy.
Meow Listing Service Page 19 of 47

4. Summary Narrative Reports
Cat Details #912349
Information
MLS#: 912349 Weight: 6 lbs Age: 9 mos
Eyes: 2 Color: Green Condition: Grumpy
Breed: Tabby Gender: Male DOM: 17
Sold Date: 3/5/2015 Sold Price: $1495
Description
Pretty kitty, a tad grumpy at
times. Soft fur. Nice green
eyes. Upgraded tile collar.
Comes with lifetime supply
of flea dip. Built-in breakfast
timer. Large capacity tummy.
Meow Listing Service Page 7 of 20
Cat Details #912377
Information
MLS#: 912377 Weight: 8.5 lbs Age: 1.5 y
Eyes: 2 Color: Amber Condition:
Affectionate Breed: Tabby Gender: Female
DOM: 39 Sold Date: 4/9/2015 Sold Price:
$1650
Description
Gorgeous luxury kitty, very
affectionate. Rare amber
eyes. Extra long tail. Be the
envy of all of your
neighbors. Eddie Bauer
designer finishes on fur.

5. So, What Do Those Cats
Have To Do With
This Cat?
Narrative and Summary
Reports should only be
used to help a Buyer
understand similarities and
differences between
individual Cats based on
details and descriptions.
Narrative reports alone
do not provide a value
analysis.

6. Black Box Reports
• Long fancy CMA reports
may look impressive or
official, but may not give
real answers
• A quality CMA is never
mysterious. It readily
answers WHICH, WHY,
WHY NOT, HOW QUICKLY,
and most importantly,
HOW MUCH
Black Box Reports: They look complicated
and seem like they took a lot of work to put
together, but no one understands how they
were made or what they are supposed to
mean.

7. Recipe for a Purr-fect CMA Report
1. Explanation of Choices
2. A Quick Comparison
3. A Location Map
4. A Valuation
5. An Opinion of Price

8. SELECTIONS
No
No
No
Yes
No

9. Subject Comparable 1 Comparable 2 Comparable 3
Type Cat Cat #912349 Cat #912377 Cat #912399
Gender Male Male Female Male
Age 1 ½ Years 9 Months 1 ½ Years 1 Year
Breed Tabby Tabby Tabby Tabby
Condition Happy A Tad Grumpy Affectionate Curious
Eyes 2; Green 2; Green 2; Amber 2; Green
Weight 8 lbs 6 lbs 8.5 lbs 9 lbs
Sold Price ? $1495 $1650 $1524.99
Sold Date 3/5/2015 4/9/2015 6/11/2015
A Quick Comparison Between Top Selections

10. Pin Map to Show General Selected Kitty Location
Why? Pricing can be different in different areas. This map
displays selected Cats are in the same general area.

11. Valuation Analysis
MLS # Street City # Eyes Age List Price Sold Price Sold Date Days On Market
Subject Sandalwood Kitty City 2 1.5 $ 1,700.00 9
SOLD
912349 Prestwick Kitty City 2 0.8 $ 1,700.00 $ 1,495.00 3/5/2015 17
912377 Greenbriar Kitty City 2 1.5 $ 1,800.00 $ 1,650.00 4/9/2015 39
912399 Green Kitty City 2 1.0 $ 1,600.00 $ 1,524.99 6/11/2015 14
AVERAGES 2 1.1 $ 1,700.00 $ 1,556.66 23
This Cat Market Analysis indicates that Cats in the Kitty Litter subdivision of Kitty City
are averaging a sales price of $1,556 per Cat. The average time it takes to sell a cat in
this market is 23 days. The average age of Cats Sold is 1 year. Female Cats with
Amber eyes appear to sell for a higher price than Male Cats with Green Eyes. Kitties
that are a Tad Bit Grumpy tend to sell for lower than the Average Cat Value.

12. So, How Much Is This
Cat Worth?
Based on our Analysis,
A Male Cat
1 Year Old
With 2 Green Eyes
Should Sell Within 23 Days
At An Estimated Price Of…
$1,556

13. The End
This presentation was designed for internal
distribution as a training resource for Amanda
Thomas and Associates, PLLC, and affiliated
brands. Shared use is permitted for Realtors®
for the purpose of presenting at higher
elementary or middle school Career Day
Opportunities.