10 Important

1. 10 KEY RULES OF
EFFECTIVE
COPYWRITING FOR THE
WEB

2. SCANNABILITY
• Get
to the point succinctly and with the fewest
amount of words possible.
• Lots of line breaks
• Headlines and subheadlines
• Keep people's eyes moving down the page.

4. THE HOOK
• Make it easy for the user to
see "what do I get out of
it?"
• If
you can’t answer the
question, try again!

5. ACTIONABLE
• “Choose Your Own Adventure”
• Don’t create dead-end content

6. SURROUNDINGS
• Facebook, Twitter, Pinterest, etc -- these all should
influence word choice

8. BE MINDFUL OF
THE RETURN
• What are you doing to get people to return?
• Less about bombastic impact, more about the relationship

9. GIVE IT AWAY
• Free is extremely important online
• Evenif you want them to pay, you’re going to need
to use free as a gateway drug

10. USE TEXT
• Text-in-images can’t be read by search engines
• All email programs block images.

11. WORD-AS-PICS CAN
WORK THO

12. COUNTER-
PROGRAMMING
• Rules were made to be broken.
• Pivot away from the trends to stand out.

13. ABOVE ALL, BE
AUTHENTIC