1. Social Media Sacred
Cows Worth
Slaughtering

2. Why question
assumptions?

4. Jessica Hagy

5. Social Media Assumptions
• Where people share
• What networks deserve our
investment/attention
• The strength of ties
• Who “influences”
• That content is king
• That size doesn’t matter

6. There’s only one place that really
matters for content sharing, and
that place is...

7. Source: AOL/Nielsen Study “Content is the Fuel of the Social Web 2011

8. Ugh, Pinterest. And
Google +? Who uses
that?

9. Pinterest is
Sticky
Pinterest is retaining and
engaging users as much as 2-3
times as efficiently as Twitter was
at a similar time in their history.
Read more:
http://blog.hubspot.com/blog/tabid/6307/bid/32362/35-Statistics-That-Fuel-the-Battle-Between-Pinterest-and-Google.aspx#ixzz29ZSahGkx

10. Google+
• Gmail is used by over 350 million people. Over 5,000 new
businesses and educational establishments sign up for Gmail
every day.
• A Gmail account = a G+ Account
• A well maintained G+ presence offers an extra edge in search
• G+ is already integrated with a host of other feature-rich
services like YouTube
• 63% of Google+ users are male
• Two of the biggest user groups on Google+ are college
students and software developers
• Google+ is expected to attract 400 million users by the end of
2012

12. Our Facebook fans
loooooove us. They see
every update!

13. Per a study of 50 brand pages of
with 500K-1 million fans
conducted by app developer
Napkin Lab, only 6% of fans
engage via likes, shares, polls and
comments.

14. What you need to
know
• You don’t own your fans; don’t
take them for granted.
• If you want more interaction,
create better content.

15. Ya gotta find some
influencers to Tweet
that for ya.

16. Don’t look for people
with bullhorns
“[In a study of Buzzfeed’s top 50 stories], the
median ratio of Facebook
views to shares was merely 9-to-1.
The median for Twitter was even lower, at 5-
to-1.”
Jack Krawczyk, Jon Steinberg, AdAge

17. The “micro-net” theory
of social

18. Craft Your Own
Micro-Nets
• Don’t go after the big fish.
• Instead, think about affinity
groups that already exist
• Serve those niche audiences
something they crave.

19. Content is KING!

21. What really is king (the
facetious answer)
• Money
• Being good-looking
• Connections
• Having a staff
• Money

22. What really is king (the
genuine answer)
• Understanding your competition
• Understanding who your content
serves
• Going to where the traffic already is
• Working overtime

23. It’s not the size of the
social media following,
it’s its quality.

24. How not to fall victim
to sacred cows

25. Develop a “hacker
mentality”
• Build experiences your
audience craves
• Work collaboratively
• Create a space for
experimentation, mistakes
and learning
• “Lean startup” - Build,
measure, learn

26. Thanks!
Visit me at jellybeanboom.com
Twitter: @amandamccormick
amanda@jellybeanboom.com