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Using Twitter for Business Hall Web Services
Who We Are Amanda O'Brien VP of Marketing [email_address] ,[object Object],[object Object],[object Object],@Hall_Web @amanda_pants
Got Questions? ,[object Object],[object Object]
What we expect you to know: ,[object Object],[object Object],[object Object],[object Object],What you will learn: ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Social Networking
Time to Re-think Your Marketing Strategy! ,[object Object],[object Object],[object Object],[object Object],[object Object],An Interruption An Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
No Magic Bullet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities/people that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goals
Measurable Goals (better) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set Company Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employees and Social Networks 1. Explain the importance of Social Media 2. Be authentic 3. Own up – apologize if necessary 4. Think before you Tweet 5. Who is your audience 6. Common sense 7. Give credit where credit is due 8. Value 9. Measure results – measure individual results 10. Who is saying what?
Time Consuming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I have a profile – Now What?! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/matthamm/3383916444/
Building followers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Search Advanced
Using Hashtags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Twitter Lists ,[object Object],[object Object],[object Object],[object Object]
TweetDeck ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Next? ,[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/pasukaru76/3998273279/
Don't ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Started! ,[object Object],[object Object],[object Object],[object Object],[object Object],Follow Hall:  Hall_Web Follow Amanda:  amanda_pants Twitter Help:  http:// help.twitter.com /portal Chris Brogan 50 ways to use Twitter for Business: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business /

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Twitter Intermediate and Advanced

  • 1. Using Twitter for Business Hall Web Services
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  • 8. Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities/people that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get
  • 9.
  • 10.
  • 11.
  • 12. Employees and Social Networks 1. Explain the importance of Social Media 2. Be authentic 3. Own up – apologize if necessary 4. Think before you Tweet 5. Who is your audience 6. Common sense 7. Give credit where credit is due 8. Value 9. Measure results – measure individual results 10. Who is saying what?
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