SEO- LIVE PROJECT
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This document discusses an SEO live project. It involves performing basic SEO tasks like optimizing content, keywords, and metadata. The document also mentions checking the SEO score of the website.
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The document discusses an email marketing campaign conducted on the website baatdil.com. It includes screenshots of the Get Response platform showing email triggers and workflows. Screenshots of three emails sent as part of the campaign are also provided, along with metrics on open rates, click-through rates, and conversions for each email. The second email performed best with high open and click-through rates attributed to segmentation targeting interested subscribers. The author proposes optimizing the second email further through additional segmentation to improve open rates.
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SEO Project includes:
1)Analyse the SEO audit report on upgrad.com
i)Finding issues and suggesting ways to optimize the website in each of the following sections:
-Content/Keyword Optimisation (at least two)
-Technical Optimisation(at least two)
2)Analyse the SEO audit report of your blog from seoptimer.com
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1)Account Creation, Workflow, and Automation Triggers
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3)Campaign Analysis
i)Analyses the campaign based on the metrics available on the platform
Social Media Live Project - Facebook Paid Campaign
The document outlines a Facebook campaign run from September 7-13, 2020 with a budget of Rs. 300 per day (Rs. 1200 total) to increase traffic to a blog on Uttarakhand general awareness and history. The target group was students aged 18-27 in Haldwani and Dehradun interested in civil services, learning, and current affairs. The campaign met or exceeded its key performance indicators and was considered successful in driving traffic to the blog. Suggestions for optimization included expanding the target age and location.
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The Google Merchandise Store sees most of its traffic from mobile users in India. The home and shopping pages receive the most users. The target demographic for marketing is males aged 25-35 years old, as they comprise the largest portion of users and generate the most revenue. While display advertising brings in fewer new users and revenue than organic search, search engine optimization should be the focus since organic search accounts for over half of sessions and revenue. An email campaign targeting males aged 25-35 could help acquire new users.
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1)Analyse the SEO audit report on upgrad.com
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2)Analyse the SEO audit report of your blog from seoptimer.com
i)Identification of correct titles.
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1)Account Creation, Workflow, and Automation Triggers
i)Follows the right triggers for all the emails mentioned in the detailed brief of the project
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1)Setting up targeted campaigns
i)Identified more than 10 keywords that are relevant to the landing page.
2)Creating Ad creatives
i)Ad copy consists of a headline, description, and call to action. The Ad content is clear and relevant to the landing page used and meets the overall objective.
ii)Relevant ad image is used
3)Assessing campaign results
i)Bid adjustments for all four areas with proper reasoning are mentioned
4)Optimisation
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- Conversion rates decrease at each stage with over 1% of users completing purchases, and organic search
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ii)Created a detailed consumer persona for the brand correctly.
2)Competition analysis
i)Correctly identified the top competitors of Uber in the market.
ii)Correctly identified the target market for each competitor brand.
iii)Conducted a SWOT analysis for Uber.
3)Understanding of digital marketing channels
i)Mentioned at least 6 digital marketing channels for the campaign.
ii)Identified the objective for each of these channels correctly and provided reasoning for the same.
4)Relevant content ideas and calendar
i)Defined at least 1 relevant content theme/idea for each channel with a relevant call to action
ii)Defined at least 1 relevant content format for each channel.
iii)Defined at least 2 KPIs for each marketing channel chosen
iv)Created a content calendar for the campaign - pre-launch, launch, and post-launch phases.
v)Mentioned at least 2 relevant brands/influencers that Uber can collaborate with.
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i)Create a list of marketing channels to drive traffic to the community forum and curate content ideas for a minimum of two chosen channels.
ii)Create a community engagement strategy in order to keep users engaged in the discussions happening on the community forum. List at least five points for the same.
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ii)To increase the number of app downloads, choose four different paid channels for your brand. For each of the four channels:
a)Identify at least one ad format
b)Come up with one campaign idea.
iii)Allocate your budget (in %) among activities such as creating awareness, retargeting campaigns and engagement activities of the brand. Also, mention the reasons for your answer.
iv)Select at least two KPIs per stage of the consumer funnel given below to measure the performance of your content marketing and paid advertising strategies:
a) Awareness stage
b) Consideration stage
c)Purchase stage
d) Delight stage
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- An engagement strategy is proposed to reduce the app's uninstall rate by simplifying the registration process, adding in-app chat support, and building an app-based community for parents.
- Metrics are assigned to measure the marketing campaign's performance at different stages - awareness, consideration, purchase, and delight. Examples include app installs, retention rate, customer lifetime value
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digital marketing sem project.pptx
The campaign aimed to maximize traffic to a poetry website called WORDS SHOWER using Google Search Ads. The budget was 500 rupees. Keywords were chosen related to poetry that had high search volumes but low-medium competition. Steps to improve a low-performing keyword included adding negative keywords, ad extensions, and responsive search ads to increase relevance and clicks. Screenshots showed the search ad copy, campaign results with 0.56% CTR, and potential actions like improving quality score and optimizing headlines/copy to increase CTR above the industry average of 2%.
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1)Setting up targeted campaigns
i)Identified more than 10 keywords that are relevant to the landing page.
2)Creating Ad creatives
i)Ad copy consists of a headline, description, and call to action. The Ad content is clear and relevant to the landing page used and meets the overall objective.
ii)Relevant ad image is used
3)Assessing campaign results
i)Bid adjustments for all four areas with proper reasoning are mentioned
4)Optimisation
i)Understands the usage of optimization strategies.
* Campaign Problem Statement: Run two types of campaigns Search and Display on Google Adwords to drive traffic to my blog.
* Campaign Objective – To get quality traffic on my blog.
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The document provides details of a campaign to drive traffic to a fitness blog called "Whyunfit.com" using search and display ads over 5 days with a total budget of ₹1700 divided between the campaigns. For the search campaign, 20 keywords were selected related to fitness and justified. Steps like negative keywords and ad extensions were suggested to increase quality score. Screenshots of the search campaign, ads, and results were shared. For display ads, 6 keywords were chosen and justified. A display campaign summary and ad were also screenshotted. Possible third party websites for display ads and an approach to the campaigns in under 250 words was described.
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The campaign aimed to promote awareness of the new Tata Altroz dark through a dealership's Facebook page with a budget of 1200 INR. The targeting focused on ages 18-45 within a 5km radius of the dealership. The KPIs used to analyze performance were cost per click and engagement rate. The campaign reached 37872 people, so it was successful. Cost per mile (CPM) was used as the objective was broad reach. For future campaigns, targeting would be optimized by focusing on males aged 18-40 and ages 18-40 overall, and creative optimizations would include testing another creative using A/B testing and changing the call to action to "Learn More" linked to a lead collection page.
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The document summarizes Nikhil Goyal's SEM live project. It includes details of the display and search campaigns run, including objectives, budgets, keywords used with justifications, and screenshots of campaign summaries and results. It also addresses steps to improve low-performing keywords, possible websites for display ads, and approaches to search and display campaigns targeting audiences interested in SEO and social media marketing courses.
Web Analytics Live Project
The document provides a summary of web analytics data for the Google Merchandise Store (GMS). Key findings include:
- The majority of current users are from India and on the home page. Most traffic comes from desktop users in the US.
- The primary user persona is a 25-34 year old English-speaking male from California interested in shopping and employment.
- Organic search brings over half the traffic and has the highest bounce rate and percentage of new users.
- The home page receives the most sessions and has the highest percentage of new users and a bounce rate below 50%.
- Conversion rates decrease at each stage with over 1% of users completing purchases, and organic search
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DM_Capstone Project_ChinmayeArora.pptx
Capstone Project includes:
1)Understanding of target consumer
i)Defined the rider target audience for Uber (demographics and psychographics) correctly.
ii)Created a detailed consumer persona for the brand correctly.
2)Competition analysis
i)Correctly identified the top competitors of Uber in the market.
ii)Correctly identified the target market for each competitor brand.
iii)Conducted a SWOT analysis for Uber.
3)Understanding of digital marketing channels
i)Mentioned at least 6 digital marketing channels for the campaign.
ii)Identified the objective for each of these channels correctly and provided reasoning for the same.
4)Relevant content ideas and calendar
i)Defined at least 1 relevant content theme/idea for each channel with a relevant call to action
ii)Defined at least 1 relevant content format for each channel.
iii)Defined at least 2 KPIs for each marketing channel chosen
iv)Created a content calendar for the campaign - pre-launch, launch, and post-launch phases.
v)Mentioned at least 2 relevant brands/influencers that Uber can collaborate with.
5)Recorded a 1-1.5 minute video summarising the project (tasks and objective, strategy process and steps, main content ideas and channels and key learnings from the project)
Digital marketing blog creation project.pptx
This document summarizes a blog creation project in WordPress. The blog domain name is https://www.wordsshower.upgradcampustest.xyz and is focused on describing thoughts through poetry. Screenshots are provided of the WordPress dashboard, installed plugins, all pages, all posts, and permalinks. Post name permalinks were selected to help point out and understand specific topics and individual pieces of content as the blog will contain different kinds and numbers of poetry.
e mail marketing live project Swapnil.pdf
This document contains the responses to questions about an email marketing campaign for a YouTube channel called "Dil Ki Diary Dil Se Dil Tak".
The questions covered include the name and URL of the website, screenshots of the emails and workflow, elements and metrics for the three emails sent, and analysis of which email could be optimized and how to improve it.
Based on the metrics, Email 1 had the highest open rate and click-through rate, so the submitter suggested optimizing this email by improving the subject line to provide more information and reduce the bounce rate, which may help increase the open rate further.
MICA_DM_Savvyor Hospitals_CASESTUDY_CHINMAYE_ARORA.pdf
Savvyor Hospitals project includes:
i)Create a list of marketing channels to drive traffic to the community forum and curate content ideas for a minimum of two chosen channels.
ii)Create a community engagement strategy in order to keep users engaged in the discussions happening on the community forum. List at least five points for the same.
iii)Suggest ideas for community moderation to keep the sanity of the community in check. This would mean keeping a check on the comments, posts and users. List at least five points for the same.
iv)Identify the tone of the following comments. The tone can be positive, negative or neutral. Once you have identified the tone, write a response for each of the comments according to what you have learnt from the escalation matrix.
a)Comment 1: I availed the doctor consultation offered by the community last week. The doctor was very patient while listening to my queries.
b)Comment 2: I would like to disagree with your advice here. I took the same home remedy as prescribed by some of the people in the video. Unfortunately, it only works for a few, but not for everyone.
c)Comment 3: I do not need your advice. Do not behave like you have an MBBS degree. I can easily conclude you are an idiot just by looking at your profile.
v)Suppose the SavHealth community posts a situation of a patient recovery to increase positive sentiment for Savvyor Hospitals. But it backfires as this is a violation of confidentiality and also a breach of privacy. How do you propose to solve this crisis? Prepare a crisis plan according to your learnings from the course so far.
Social Media Marketing Facebook Live Project
As a part of our PG certification program, we were assigned to advertise our blog on Facebook. The objective was to drive traffic to our website and optimize for link clicks. This is a presentation about how the Facebook ad campaign was set up and what were its results.
DM_MICA_KIDMEDICS_CHINMAYE_ARORA.pdf
Kidmedics Project includes:
i)Identify different marketing channels that you would use to help the brand achieve its objectives of increased website traffic, downloads and active users. Mention at least six such channels. These can be paid, owned or earned media channels.
ii)To increase the number of app downloads, choose four different paid channels for your brand. For each of the four channels:
a)Identify at least one ad format
b)Come up with one campaign idea.
iii)Allocate your budget (in %) among activities such as creating awareness, retargeting campaigns and engagement activities of the brand. Also, mention the reasons for your answer.
iv)Select at least two KPIs per stage of the consumer funnel given below to measure the performance of your content marketing and paid advertising strategies:
a) Awareness stage
b) Consideration stage
c)Purchase stage
d) Delight stage
v)You saw that the uninstallation rate is at an alarming 70%. Create an engagement strategy for the app to reduce the uninstallation rate. Think of at least three ideas.
Kidmedics Mica pdf.pdf
This case study discusses KidMedics, an app that provides parenting tips and information. Some key points:
- The document discusses strategies for KidMedics to promote awareness of their brand and app through paid, owned, and earned marketing channels. It identifies channels like Google AdWords, social media, the company website, and product reviews.
- An engagement strategy is proposed to reduce the app's uninstall rate by simplifying the registration process, adding in-app chat support, and building an app-based community for parents.
- Metrics are assigned to measure the marketing campaign's performance at different stages - awareness, consideration, purchase, and delight. Examples include app installs, retention rate, customer lifetime value
Google Analytics - live Project.
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
E-Mail Marketing Live Project - Mailchimp Campaign
The document summarizes an email marketing campaign conducted on the website CrickStory.com using Mailchimp. It includes screenshots and metrics for two emails that were sent. The first email had a 70.5% open rate, 88.37% click-through rate, and 18 unique clicks. The second email had higher open rate of 86.5% but lower click-through rate of 75% and 20 unique clicks. The document concludes that the second email should be optimized to improve its click-through rate and number of unique clicks.
Swiggy+Case+Study+-+Solution+Template+(1).pptx
This document outlines Swiggy's target audiences and marketing strategies. The primary audience is people under 30 living away from family who want new cuisine options. The objective is to increase purchases. A use case is a man who orders food after a long day since he lacks ingredients. The campaign message is "Kaun banaega, chal swiggy karte h na yar!" Channels are social media and app notifications. The secondary audience is broader groups. The objective is to increase consideration. A use case is a family ordering to allow the mother to enjoy events. The campaign message is "Swiggy karo aur apno ke sath enjoy karo." Channels include TV, radio, and in-app ads
Was ist angesagt? (20)
MICA_DM_Savvyor Hospitals_CASESTUDY_CHINMAYE_ARORA.pdf
MICA_DM_Savvyor Hospitals_CASESTUDY_CHINMAYE_ARORA.pdf
E-Mail Marketing Live Project - Mailchimp Campaign
E-Mail Marketing Live Project - Mailchimp Campaign
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一比一原版布拉德福德大学毕业证（bradford毕业证）如何办理
一模一样【微信：A575476】【布拉德福德大学毕业证（bradford毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
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原版一模一样【微信：741003700 】【美国旧金山州立大学毕业证学位证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
在线制作加拿大萨省大学毕业证文凭证书实拍图原版一模一样
原版一模一样【微信：741003700 】【加拿大萨省大学毕业证文凭证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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