Sales Promotion, Public Relations Activity and Package for the Marketin Plan of the Inn at Water’s Edge.

1. Marketing Plan

2. Workshop and Donation Sweepstakes
• Partnership with
SCARCE.
 Workshop and
Donation Event for
couples.
 Proceeds benefit
SCARCE
• Sweepstakes: Reserving
room puts couples name
in a drawing to win
grand prize.

3. What does the lucky couple win?
• A free nights stay at our
eco-friendly hotel and a
complimentary wine
dinner and toast with
General Manager Jean-
Pierre Leroux from
Waterleaf.

4. Public Relations Activity
• Monthly Newsletters
 Mailing List
 Local DuPage
Community
• Press Releases and News
Stories
 Facebook
 Other local news sites

5. Couples Nature Package
• Morton Arboretum Nature Package
 One night, based on double
occupancy
 Cost for the package will be $149
• What does the couple receive?
 Eco-friendly world class
accommodations for one or two
nights.
 Admission to Morton
Arboretum View and Theater
Hikes.
 Stay a second night, you get
admission into Morton
Arboretum the second day.
 Dinner for two at Waterleaf
 Complimentary Shuttle Service
to Morton Arboretum