Assignment for semester

1. Research, Branding,
Motion Graphic for Nudge
Design Studio
Annika Mak
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

2. Situation:
Able bodied drivers occupy reserved parking spots for handicapped people.
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

3. Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak
A car with no indication of belonging to a handicapped
driver parked in a reserved spot in front of Adams Hall.
Situation:

4. Proposal:
• An authority figure or indication of an authority figure near handicapped
parking spaces to enforce rulings.
• For example, a parking spot for police cars near handicapped spots or a
paper cut out of a police officer overlooking the parking lots.
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

5. Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak
Design Tip Used:
Have people make the right choice by making it obvious.

6. Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak
Photomontage of Proposal:

7. Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak
Logo Design Research:
• Habit = abitudine (Italian)
• Influence = влияние (Russian)
• Encourage = ermutigen (German)

8. • Habit = abitudine (Italian)
• Influence = влияние (Russian)
• Encourage = ermutigen
(German)
Logo Design Research:
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

9. Logo Design Sketching
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

10. Logo Execution in Illustrator or Photoshop
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

11. Logo Research
• Chosen word: habit
• Translations:
• French – habitude
• Latin – habitus
• Romanian – obicei
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

12. Logo Research
• Selected Translations for the word “habit”:
• Latin – habitus
• Romanian – obicei
• [Obic]ei and Hab[itus]
• Result: Obicitus
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

13. Logotype
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

14. Audio Mix
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak
Final Audio

15. Video Footage for Background
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak
Video Footage for Background

16. Version One of the Branding Motion Graphic
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak
Version 1 Video

17. Variation #1 of the Branding Motion Graphic
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak
Variation #1 Video

18. Variation #2 of the Branding Motion Graphic
Variation #2 Video
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

19. Storyboard for Variation #3
Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

20. Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak
Variation #3 Video
Variation #3 of the Branding Motion Graphic