Lady Gaga Buyer Persona Overview

1. Lady Gaga
Buyer Persona
Overview
October, 2015

2. Carla the College Student
BACKGROUND:
• College student
• Started listening to Lady Gaga in 2009
• Loves pop music and pop culture
DEMOGRAPHICS:
• Female
• 18-25
• $30,000
• Urban
IDENTIFIERS:
• Looking for way to relax and destress
• Always expressing themselves
• Likes to party

3. Carla the College Student
GOALS:
• Receive new pop and dance music
• Have interaction or engagement with
Lady Gaga
CHALLENGES:
• New music is not always frequent
• Amount of followers and fans is large
HOW WE HELP:
• Keep audience engaged with new
personal music or cover songs
• Frequently interact through twitter
and other social media

4. Carla the College Student
REAL QUOTES:
• “Lady Gaga’s music is relatable
and fun to dance to”
• “Her music has helped me so
much when I was feeling down”
• “She has made me feel more
comfortable expressing myself.
She embraces her weirdness”
COMMON OBJECTIONS:
• Not enough concerts
• Tickets and merchandise is too
expensive
• Why is her genre changing so
much?

5. Carla the College
Student
SOCIAL MEDIA MESSAGING
Twitter
EXAMPLES
“The concert last night was so dope”
“I was so close to the stage!!!!”

6. Carla the College Student
MARKETING MESSAGING:
• Keep audience engaged
and interested
ELEVATOR PITCH:
• We want to keep Lady
Gaga in the forefront of
the audience’s mind
through new music and
constant engagement.

7. Photo Credit
“College Student in Park”
CollegeDegrees360
https://www.flickr.com/photos/83633410@N07/7658092652/in/pho
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cEJRiL-nzfe54-2UER5Y-dsDj93-cEJwAy-bBbpTB-cEJChm-cEJrdJ-
ni3Aga-cEHqS1-4aadNf-nEMQQK-nELLhN-6hRRXf-cEHtUN-cEJLoJ-
cEJH2A-aM4MWP-9P6yte-nzfebX-k63mSD-k64FHd-9PPW9U-
65BrWg-cEJDC3-nzxidV-9Puh2K-nEMPt6-noiki2-63trkz-65BWrb-
8aDAXc-cEHT61-nNXqJW-9PNMWA-cEJbGA-82MUon-cEJya3-MGA5F-
noikXm-cEJ1Zs-8phpkD
CC BY-SA 2.0

8. Photo Credit
‘Lady Gaga in Singapore 2009’
Rose Trinh
https://www.flickr.com/photos/rosebennet/3814705591/in/ph
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srSsnx-6PaBMC-oUPrGo-pPApcd-6PDH2y-6PWaYe-ruV3XU-
srTvDa-sakXQC-sakvFU-eREaTL-eREaA1-fbtvx2-c7WcQb-pzbqfa-
pRr6Rx-c8BfE1-ruVju5-sas2zt-rv5SeZ-s8yzu8-eREatd-eRsMjZ-
a14DET-8veHoJ-6PW2Yc-pRFR4F-pRrbti-spCLhW-8iKHsB-
ruUP9G-saiEDf-srTP2a-mHNLdX-8i8jFc-8i8mcZ-8i8jzH-6PjUTF-
oUQAzb-pRKXxb-pRFzAg-sakYfA-ruTko3-sakQPo
CC BY-NC-ND 2.0