2. First page
The first opening page of the bruno mars website
displays a constant repeat of a music video, his new
release 24k Magic, which is written at the bottom left of
the page to make it clear to the audience. This therefore
shows that the website is up to date as includes new
releases to therefore stimulate brand image, and
recognise the song. The style of the music video fits the
song genre as it’s upbeat and has a party style which
fits the conventions of R&B/pop. The writing on the page
is in a white to contrast the music video, to therefore
make the most important text stand out like ‘bruno mars’
which is used at the top left of the page. Furthermore
there is a menu bar both at the top and bottom of the
page, which are hyperlinks to other pages. There is also
a link to ‘subscribe’ to the page in a yellow colour so it
stands out on the page to therefore catch audience's
attention.
3. Music video links
This page on the bruno mars website,
allows the audience to watch the
artists latest hits in an easy and quick
way, which therefore creates a sense
of synergy and push marketing as it's
using one media platform to link to
another. This therefore creates more
success for the artist. On this page
there are links to multiple media
platforms for example; youtube,
spotify, apple music and sound cloud
which is a good way to allow the
audience to reach the artist
successfully and easily
4. This is a way for the
audience to get in touch
with the latest news about
the artist, which allows the
audience to have more
information regarding the
artist and making them
widely spoken about and
known.
The use of the hashtag being used
here ‘#GRAMMYs’ which suggests
that it's aimed at a younger
audience as they would be more
familiar with using hashtags, this is
also very effective as it will
persuade people to use the
grammys hashtag due to being
used here which will create a wider
audience for watching the
5. The bruno mars website is forever changing, as
new tours are announced and the ability to buy
tickets from the website is a excellent way to
increase sales therefore this is done effectively.
The overall look of the page changes frequently to
persuade audiences to feel inclined to revisit the
site. The use of the background is very effective
as there is a spotlight directly on what appears to
be Bruno Mars allowing him to be the main
attraction, also the glimmers of lights surrounding
the page is of course the audience although also
represents the aspect of magic as it's portrayed
as glimmers of light. This therefore links to the
tour name ‘24K MAGIC’. Also at the top of the
page a bar is featured giving audiences the option
to ‘watch thats what i like’, ‘buy 24K magic’, ‘see
Bruno on tour’ and ‘subscribe’. This overall allows
audience to build likeability towards the audience
which is a key factor in ensuring that audiences
are able to connect which is an example of push
marketing as its giving audiences the availability
to connect with the audience creating a higher fan
base.
6. The use of merchandise available on
the website allows audience to be able
to spend money on the sights as they
will be inclined to buy them, which
allows the artist to make more money
through their website making it
significantly more successful. Also the
use of the gold writing of ‘24K magic’
links to the aspect of it being magic.
Also the merchandise also include
gold jewelry which also links to the
higher significance of consumers
wanted to but the product.
