1. ON LINE PROFESSIONAL PRESENCE
Mpm107 Lecture 3

2. IN DIGITAL SPACES, SOCIAL BOUNDARIES ARE
FLUID
Identity, communities, gaming, economic and social activities can blend in
learning activities. Digital media have become sociological spaces and form
complex learning ecologies.
Educational
Institutions Corporations
Professional
Learning
Parents Field Anonymous
Learning
Field
Autonomous
Family Learning
Family Field
Anonymous
Peers
Learning Friends
Field
Media Media
Siblings

3. ONLINE IDENTITY ?
 Personal
 Family
 Friends
 Professional

4. PROFESSIONAL IDENTITY
Real Name or Anonymous?
What should your professional group know about
you?

5. WEB PROFESSIONAL PRESENCE
Based on multiple Economies

6. MULTIPLE CAPITALIST FRAMEWORKS
Model Classic Humanist Entrepreneurial
Economy
Classic Market/human Reputation Competitive
capital Reputation
Competition
Social Life Competition Collaboration/recipro Coo-petition
city
Control Corporation Collectives Individuals
Corporation
Hierarchy Top-Down Communities Communities of
of practices interests
Worker Passive human Autonomous thinker Hyper Autonomous
brings experience in a social network
back to an institution
Adapted from Boltanski&Chappellio, 2001

7. AUTONOMY MEANS DIFFERENT THINGS
Capitalism Classic Humanistic Entrepreneurial
Autonomy Limited. Self-Awareness. Hyper-autonomous
producer.
Able to perform a Individual is a Auto-controlled individuals
task. bricoleurwho are part of a new
innovates. decentralized liberalist
framework.
Individual is free to Creative, curious, Self-control in action and
choose how to better outside Institutions thoughts and values. Able
his/her human boundaries. of self-adaptationto evolve
capital but within an corporate culture.
institutional
Value system.
Participate to
bettering society.
Portfolio Products/Productivi Social Activities Contracts/Companies
ty

8. FOOTPRINT ?
Information trail: Websites, Portfolio, company site
Social trail: Social media, activities online and offline.

9. FOR EXAMPLE SEARCH
 Allen Gunner
 Using Google
 In Twitter

10. YOUR DIGITAL PROFESSIONAL IDENTITY
 Web Portfolio (Image Arts Site)
 Social media Activities
 Online and offline activities

11. PRIVACY
 What should be private/public
 i.e. What should your colleagues/employer know
about your private life?

12. WORKING THE TWITTERSPHERE

13. WEBSITE EVALUATION
 Does your website attract the visitor in the first
look?
 Does user interact with website?
 Does your website urge user to take action?
 Does your website satisfies user’s needs and
wants?
Excerpt from:
http://www.thewikimag.com/how-to-evaluate-
website-design-effectiveness/

14. WEBSITE ANALYSIS
 Pick a web site
 Evaluate it.
 Get a colleague to look at your website and
evaluate it