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Data studio brighton seo apr 2017 - 16 x 9
1. Al Wightman
So What Analytics
How Google Data Studio can help me?
@alwightman
http://www.slideshare.net/alwightman
2.
3. Reporting: The Manual Way
O D D S & S O D S
D ATA
AN ALY T I C S D ATA
E C O M M E R C E ,
B U S I N E S S ,
O P E R AT I O N D ATA
4. Reporting: The Automated Way
O D D S & S O D S
D ATA
AN ALY T I C S D ATA
E C O M M E R C E ,
B U S I N E S S ,
O P E R AT I O N D ATA
V L O O K U P S / C E L L
R E F E R E N C E S
5. Reporting: The Analyst Way
O D D S & S O D S
D ATA
AN ALY T I C S D ATA
E C O M M E R C E ,
B U S I N E S S ,
O P E R AT I O N D ATA
D I G I TAL AN ALY S T
D ATA S C I E N T I S T
6. Reporting: The Data Studio Way
AN ALY T I C S D ATA
E C O M M E R C E ,
B U S I N E S S ,
O P E R AT I O N D ATA
D I G I TAL AN ALY S T
D ATA S C I E N T I S T
O D D S & S O D S
D ATA
8. “Google Data Studio (beta)
turns your data into informative
dashboards and reports that
are easy to read, easy to share,
and fully customizable.”
16. CASE WHEN REGEXP_MATCH(Default Channel Grouping, "Email") THEN "Email"
WHEN REGEXP_MATCH(Campaign, ".* PLA .*") THEN "PLA"
WHEN REGEXP_MATCH(Campaign, ".*(B|b)rand.*") THEN "Branded Paid Search"
WHEN REGEXP_MATCH(Default Channel Grouping, "Paid Search") THEN "Non-Branded Paid Search"
WHEN REGEXP_MATCH(Default Channel Grouping, "Affiliates") THEN "Affiliates"
WHEN REGEXP_MATCH(Default Channel Grouping, "Organic Search") THEN "Organic Search"
WHEN REGEXP_MATCH(Ad Content, "Advert") THEN "Social Paid"
WHEN REGEXP_MATCH(Default Channel Grouping, "Social") THEN "Social Organic"
WHEN REGEXP_MATCH(Default Channel Grouping, "Direct") THEN "Direct"
WHEN REGEXP_MATCH(Default Channel Grouping, "Display") THEN "Display"
WHEN REGEXP_MATCH(Default Channel Grouping, "Referral") THEN "Referral"
WHEN REGEXP_MATCH(Default Channel Grouping, ".*Other.*") THEN "(Other)" END
Data Transformation
19. Case Study: Manual Reporting
TAR G E T S /
M E D I A S P E N D
D ATA
S E S S I O N , M E D I A AN D
T R AN S AC T I O N D ATA
N E W AN D E X I S T I N G
C U S TO M E R
T R AN S AC T I O N S
20. Case Study: Channel Reporting
Brief:
- Automated Channel Report
- Custom Channel Buckets
- Media Spend
- Targets vs. Actuals
- Cost per sale, acquisition & retained
- Various reporting periods
- Up to 2 years lookback
21. Case Study: Channel Reporting
Objective:
Generate greater understanding of
channel performance amongst the
whole marketing team
22. Case Study: Automated Reporting
TAR G E T S /
M E D I A S P E N D
D ATA
S E S S I O N , M E D I A AN D
T R AN S AC T I O N D ATA
N E W AN D E X I S T I N G
C U S TO M E R
T R AN S AC T I O N S