Once again, I have come up with this topic of social media. But this time its more like a review. 4 W's are What, Why, When and Where, while the 1 H is How. From long time i was trying to come out with something as simple as possible version of understanding how can one understand social media and most importantly how it can be implemented for one's business.
The questions I have to answer here are:
1. What is Social Media ?
2. Why it is important ?
3. Where should you be present on social media?
4. When should you do social media marketing/promotions ?
5. How should you go about it?
These questions are the common FAQ among many people. So I thought why not to compile a good collection and present it with good graphics and infographics to make it more interesting read. So here it is ! Enjoy....
8. So, What can be the
simplest definition of Social
Media?
People using tools
(like blogs and video)
& sites
(like and Flickr)
to share content
and have conversations online.
27. This is a screen shot of my Hoot Suite Dashboard, where all the social
media profiles can be managed, administered & monitored from a single
place.
28.
29. 2. Engage
-Benjamin Franklin
He knew that people did not want to be lectured.
Rather, they need to be engaged & included in the conversation.
30. Immerse yourself in the conversations.
(any or all of the above are a good place to start!)
40. Facebook offers unique analytics
Standard Reporting
Facebook Enhanced Reporting
Engagement report Page report
Lexicon measures ‘buzz’ and Pulse Data reports the interests of
Standard Impression, Clicks, sentiment on Facebook your fans
Video Plays
41. Measuring your audience
Stranger Doesn’t know your brand at all
Aware Knows of the brand, not a follower and not engaging
Passive Follower, does not engage
Active Follow, low-level engagement
Inquisitor Follower, high-level engagement, conversational
Evangelist Follower, high-level engagement, conversational, syndicator
56. Over 47 million members
In over 200 countries around the world
A new member joins LinkedIn approximately every second
57.
58. Photo’s Events Video Comments Groups Messages Pages Applications
59. UK continues to add new users
Facebook adds 1m new accounts every 4-6 weeks approx
18m
*Source: Facebook internal data, Sep 2008
Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days
60. A major reach vehicle in the UK
More people using Facebook than most traditional media
1.3m UK
circulation, 733,000
London 2m viewers (BARB
(ABC Feb 2009) Feb 2009)
11.4m Viewers 547,000 circulation
(BARB Feb 2008) (ABC Feb 2009)
18m Active Users (8.5m daily)
6.9m Listeners 3.2m daily
(RAJAR Q4 2008) 7m weekly viewers readers
(BARB Dec 2008) (ABC Feb 2009)
61. The conversations are powered by…
• Blogs
• Micro Blogs
• Online Chat
• RSS
• Widgets
• Social Networks
• Social Bookmarks
• Message Boards
• Podcasts
• Video Sharing Sites
• Photo Sharing Sites
• Virtual Worlds
• Wikis
89. Khushbu Pandya :)
Lets Stay Connected !
mail.khushbupandya@yahoo.com
www.facebook.com/khushbu.pandya
www.twitter.com/KhushiRocks_SM
http://konnectpeople.wordpress.com
http://in.linkedin.com/khushbupandya
http://pinterest.com/khushbupandya
If you have similar interests like Me, You will Love to visit
my Facebook Page KONVOPHILIA
http://www.facebook.com/Konvophilia
Thank You
Hinweis der Redaktion
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating