2. Instructions
•10 questions on the buzzer
•+10 for right answer
•-10 for wrong answer
•Only one attempt for one
question
3. • In 1904, his Brazilian friend Alberto Santos-
Dumont, an early aviation pioneer, asked X to
design a watch that could be used during his
flights, since pocket watches were not suitable. X
created for him the Santos wristwatch, which was
also the first wristwatch made for. X designed a
flat wristwatch with a distinctive square bezel. X
is well known for its jewellery, including the
"Bestiary, the diamond necklace created for
Bhupinder Singh the Maharaja of Patiala
• X has a long history of sales to royalty and
celebrities. King Edward VII of England referred to
X as "the jeweller of kings and the king of
jewellers”
8. • Big black pencils
• The Leo Burnett Company claims to be famous for using big black
pencils, with the idea that "big ideas come from big pencils".
• Apples
• Apples have become a symbol for the Leo Burnett Company ever
since Leo Burnett put out a bowl of apples at a reception when he
opened his doors in the middle of the Great Depression, which
caused a lot of talk, with people saying that it would not be long
before Burnett would be selling apples on the street.
• Stars
• Stars have become another symbol of Leo Burnett through Leo
Burnett's purported philosophy, "when you reach for the stars you
may not quite get one, but you won't come up with a handful of
mud either." They continue to represent this striving for greatness
12. Bianca Maria Visconti married Francesco Sforza.
The wedding, which allowed Sforza family to
dominate the Duchy of Milan for over half a
century, is strictly related to the birth of a
confectionery. According to the legend it was
made for the first time in occasion of the
wedding feast and it had the shape of the
Torrazzo, the bell tower of Cremona cathedral. It
can be stated that “torrone”, the Italian word
forthe sweet, etymologically derives from
“Torrazzo”.
• . Varieties of confectionery are found in 3
Musketeers, Double Decker, ZERO bars, and Baby
Ruth bars.
15. • P&G wanted to create a perfect chip to address consumer
complaints about broken, greasy, and stale chips, as well as
air in the bags.The task was assigned to chemist Fredric
Baur, who, from 1956 to 1958, created chip’s saddle shape
from fried dough, and the can to go with it. Baur could not
figure out how to make the chips taste good and he
eventually was pulled off the job to work on another brand.
• In the mid-1960s, another P&G researcher, Alexander
Liepa restarted Baur’s work, and set out to improve on the
taste, which he succeeded in doing.While Baur was the
true inventor of the Pringles chip, Liepa's name is on the
patent. Gene Wolfe, a mechanical engineer-author known
for science fiction and fantasy novels, developed the
machine that cooks them. Their consistent saddle shape is
mathematically known as a hyperbolic paraboloid.Their
design is reportedly aided by supercomputers to ensure
safe aerodynamics while packaging.
18. • When the DuPont chemist ROY PLUNKET combined a specific
gas with hydrochloric acid. He gathered the desired gas
(tetrafluoroethylene) but wasn't quite ready to start
experimenting. So he cooled and pressurized the gas in
canisters overnight. But when he returned the next day, the
gas was gone. The canisters weighed the same amount as
when they were full, but nothing came out. Confused,
Plunkett cut the canisters in half. The gas had solidified on the
sides, creating a slick surface. “Rather than discard the
apparent mistake, Plunkett and his assistant tested the new
polymer and found that it had some very unusual properties:
it was extremely slippery as well as inert to virtually all
chemicals, including highly corrosive acids,“ writes DuPont in
its corporate history. "The product, trademarked in 1945, was
first used by the military in artillery shell fuses and in the
production of nuclear material for the Manhattan Project
21. • The State Mutual Life Assurance Company of
Worcester Massachusetts had purchased Guarantee
Mutual Company of Ohio. The merger resulted in low
employee morale. In an attempt to solve this, Harvey
Ball was employed in 1963 as a freelance artist, to
come up with an image to increase morale. What he
created was a X face ,which was created in less than 10
minutes. The simplicity of the image brought smiles to
the faces of the executives, who paid him $45 for his
creation.
• The use of the X became part of the company's
friendship campaign whereby company handed out
100 X pins to employees.
• Later Philadelphian brothers Bernard and Murray Spain
designed and sold products with the phrase Have a
nice day and logo in the early 1970s.
24. • The name X comes from a Zulu word which
translates as “humanity to others”. The
company’s mission is based in the Southern
African philosophy, X, which Archbishop
Desmond Tutu describes as
• “A person with X is open and available to
others, affirming of others, does not feel
threatened that others are able and good, for
he or she has a proper self-assurance that
comes from knowing that he or she belongs in
a greater whole and is diminished when
others are humiliated or diminished, when
others are tortured or oppressed”
27. The name X originates from the philosophy
taught by the Vedas, the most ancient
scriptures of India. The name means ‘ultimate
knowledge’ and helps an individual gain the
knowledge of his or her intrinsic self. It is a
dynamic, sustained and healthy mechanism
which enhances surging ahead and going
global following the doctrine of karma. This
essence of philosophy has been extracted to
define the X logo and adoption of the X name.
30. The delicately whorled wood that brightens up the rather
intimidating interiors of one of X latest models comes from
Y.
In the company's factory, traditional craftsmen, drawn
from among the finest boat builders and cabinet makers,
hand-fashion dashboards and trims out of wood.
• Interior of car made from wood of Y Increases the price by RS
2 lakh.
• The interior of each car is made from veneer that is cut from
consecutive slices of the same tree to maintain consistency of
grain, colour and ageing.
• The company says that each X features up to 41 separate
wood panels, and each wood panel is made by compressing
up to 29 layers of wood with two layers of foil and four of
aluminium for strength and safety.
