Design principles and architecture

2. Introduction
In the quest for creativity, beauty and rationalism,
designers are always searching for effective ideas that can
provide meaning and order in their work.

3. Order refers not only to geometric regularity, but to a condition in which parts of a
whole relate to other parts in a harmonious way – Unity.

4. Why do we need to
have order?
In our normal lives, ORDER
helps us to organize things
logically- so that they make
sense.

5. ORDER without diversity can result
in monotony or boredom. The
opposite of Order is chaos.
At the same time,
DIVERSITY without ORDER can
produce chaos.
In a design, what is most desirable is
to have a balance between
DIVERSITY and CHAOS – a sense of
ORDER and UNITY.

6. Design Order can be achieved in many ways
using any of the following principles:
Axis, Symmetry, Hierarchy, Datum, Repetition,
Rhythm, Transformation … etc.

12. Repetition with variation is interesting, without variation
repetition can become monotonous.

26. Used to create a sense of stability - can be asymmetrical or symmetrical or radial
Equal distribution of VISUAL weight on either side of a composition’s center

28. Contrast is the juxtaposition
of opposing elements.

30. Harmony is the
visually satisfying
effect of combining
similar, related
elements.

34. Combines
elements to
create the
illusion of action