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1) What are the four main types of scales, give a definition and an example for each. The
example has to be related to a marketing usage of the scale.
2) Explain all the different types of NON-Comparative scaling techniques and give example?
3) Explain how would you use each type of NON-Comparative scale in your project. Be specific
and detailed.

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1) What are the four main types of scales, give a definition and an .pdf

  • 1. 1) What are the four main types of scales, give a definition and an example for each. The example has to be related to a marketing usage of the scale. 2) Explain all the different types of NON-Comparative scaling techniques and give example? 3) Explain how would you use each type of NON-Comparative scale in your project. Be specific and detailed.