1) What are the four main types of scales, give a definition and an example for each. The example has to be related to a marketing usage of the scale. 2) Explain all the different types of NON-Comparative scaling techniques and give example? 3) Explain how would you use each type of NON-Comparative scale in your project. Be specific and detailed..
1) What are the four main types of scales, give a definition and an example for each. The example has to be related to a marketing usage of the scale. 2) Explain all the different types of NON-Comparative scaling techniques and give example? 3) Explain how would you use each type of NON-Comparative scale in your project. Be specific and detailed..