The buzz of a 100 minds behind your brand 40 years. 500 brands, Need we say more about our experience? Professionals drawn from world’s top Agencies ensure enormous savings on Ad budgets Our popular outdoor media wing ensures excellent visibility through customized packages CRISIL has given us the highest SE-1A rating for Highest Performance Capability

2. Diversification - the new mantra of consolidation
MAPPS Group is the realization of an ambitious vision to diversify
and consolidate as a conglomerate of multiple businesses with
the mission of bringing various kinds of expertise under one
identity. Various verticals the Group is present in:
• Advertising & Media
• Avionics Spare parts supplies
• Sales & Purchase of Aircraft/ Helicopters
• Waste Management
• Real Estate
• Civil Construction

3. Visionary
– Experience of more than 3 decades.
– Credited with introduction of various revolutionary Media Planning
concepts.
– Excellent links with Indian Media and Entertainment industry.
– Highly respected media personality and well connected in political
circles.
– Associated with many NGO’s/ Social organizations and dedicated to
social development activities like, Save Girl Child Foundation, Promotion
of Art and Culture etc.
– Currently Chairman of Tourism Committee, PHD Chambers of Commerce
and Industry.
Our Chairman & Managing Director
- Mukesh Gupta

4. Professional Setup
Alok Gupta is a young and energetic advertising
professional who has graduated in Business Studies
from Birmingham (UK). Subsequently, he has done his
post graduation from SP Jain Institute, Mumbai. Also
done short course from IIM Bangalore and 8 months
extensive Business Coaching course. As a Director, in a
short span of ten years, he has brought in accountability
and professionalism in all functions, especially in Media
Relations and Client Servicing.
Abhishek Gupta
Abhishek Gupta belongs to the Gen-Y and is known for handling
multiple tasks proficiently. A Post- Graduate from one of the top
universities in Netherlands, Abhishek has kept him in the good
stead for his active involvement in the business sphere. He is
credited for his pivotal role in the launch of the new vertical
Clean India Ventures and also the formation of exclusive Digital
Media wing in Graphisads.
Chanting the diversification mantra with elan
Alok Gupta
Leading from the front...

5. Mr. Inder
AggarwalCEO, Outdoor
Mr. Inder Aggarwal, a seasoned professional with hands on
experience of 24 years in print and outdoor advertising, is at the
helm of the outdoor media wing. He is an expert in handling and
managing an expansive media of 1000 outdoor sites and an army
of fabricators and technicians.
His vision and dynamic leadership has made Graphisads a potent
force in outdoor advertising.
Mr. Sundara Raman
Account Director
A committed advertising professional having over 28 years of
experience with exposure in leading multinational agencies like McCann
Erickson and R K Swamy-BBDO. He had associated with the launch of
major brands and services. Graduate and a diploma holder in
management, Mr. Raman possesses a rare combination of expertise
both in creative and client servicing functions. Has worked on Nestle
India, NTPC, STC, ONGC, Ministry of Tourism (Govt. of India)
Goodyear, MTNL, Powergrid, Shriram Honda, Wimco among others

6. K.P.Deshmukh
VP, Creative
Mr. K P Deshmukh, is a seasoned creative professional with PG
degree in Fine Arts from BHU. With nearly four decades of
experience behind him, he has diversified into Business
Development nicely and has proved to be a great asset to the
Agency. He has built Graphisads’ creative wing over the last 16
years. He is highly positive and a go-getter. He is energy
personified.
Sidharth has more than 12 years experience in Advertising &
Marketing. He successfully manages Media Buying &
Planning as per clients’ advertising needs. He is an MBA from
Symbiosis with a Masters degree in Political Science from
Hindu College. He is a Delhiite to the core and a hands-on
person having cultivated over 100 clients including renowned
retail stores (Apparels, Furnishings, and Automobiles etc.),
educational institutions, traders and manufacturers. Having
tasted success with Retail Advertising, he is now successfully
managing advertising of real estate sector clients.
Sidharth Motwani
Director, SpikeAd

7. Mr. B. M. Jha
Vice President – BD & Client Relations
An MBA from one of the leading B-Schools of India with
over 15 years of professional experience. A self-motivated,
vibrant, energetic and efficient Business Development
professional, Mr. Jha believes in turning challenges in to
opportunities. Termed in the fraternity as ‘Real Estate
Advertising Master’, he is a expert when it comes to media
buying as well. Has been a major force for Graphisads by
bringing more than 50 real estate developers to its ambit.
Mr. Sunish Gaur
Vice President
Mr. Sunish Gaur is a PGDSM from premier institute. After specializing
in the field of ‘Sales & Mktg’ started of career with American Express
Bank which was a part of my PGDSM termed as 1 year professional
practice. In June 2014 Sunish Gaur joined Graphisads as Vice
President. He spent successful 17 + yrs in media industry. Has been
involved in space selling to different verticals which includes
Education/Retail/SME/PSU/Corporate/Real Estate etc during this
long journey

8. Why Us?
• Established over 4 decades ago. Founded in 1969.
• Fully Accredited Agency with INS, DD and All India
Radio, IBF. Registered with DAVP for Creative, Print
and Outdoor Media.
• Active member of industry bodies Advertising
Agencies Association of India (AAAI), Delhi Advertising
Club (DAC), Delhi Outdoor Advertisers Association
(DOAA), Advertising Agencies Guild (AAG).
• Specialized Teams for every Advertising Vertical led
by Industry Professionals.
• Top CRISIL rated advertising agency.

9. Actual 360 degree servicing!

10. What are you looking for in an advertising agency?
Others
•Comparative quote?
•Coordinating with 6-7 agencies?
•Free creative work?
•Hit & trial partnership?
•Credit?
•Promoters at your service?
•One way Dictation?
GAPL/ Spike
•Optimized media planning.
•Coordinating with 1 relationship
manager and specialists as and when
required.
•Meaningful creative with fast Turn-
around-Time.
•Knowledge driven service.
•Potent combination of promoter
supervision & professional service.
•Two way communication of need &
analysis.

11. • GAPL has a set of 20 checklists which is followed
before a plan, a creative, an estimate, a ppt is shared
with you leaving a minimal error rate of sub 5%.
• In house capabilities are actual in-house! As per a
survey, 85% of agencies operating in our segment
have collaborations and no QC, only incremental
revenue generation aim.
• OUR USP IS WE DO NOT OUTSOURCE.
What do we do?

12. Checklists/ Flowcharts/ MIS

13. Checklists/ Flowcharts/ MIS

14. Checklists/ Flowcharts/ MIS

15. Manpower Strength
• We have more than 120 ad professionals working in
various verticals, namely : Media Relations, Media
Buying/Planning, Outdoor Media, Business
Development and Client Relations, Creative
Development and Production.
• All of them are qualified for the task they are
managing.
• This is apart from the contractual labour of over 110
employed in our outdoor division.

19. 300+ clients across various segments like
government, real estate, retail, education,
digital, trust us with their advertising needs.

21. The Graphisads Edge in Media
 Planning led Buying. 5% discount on agency commission or 50%
black spots in campaign? Providing scientific planning to avoid
wastage.
 Strong media team with an average experience of 20 years.
 Cordial relations with Media Houses.
 First Agency to introduce the concept of Budget Advertising, the
forerunner to Media Buying.
 Customized Solutions as per requirement.
 Various Innovative advertising options.
 Exclusive DAVP rates only for Government organizations.

22. Media tools Used by us for
Planning Purposes
IRS – Readership Trends and Analysis
TGI – Psychographics/Demographics
TAM/BARC – TV viewership data
MAP – Spends in the Category
ComScore – Publisher data and user targeting
Radiance 6 – Listening Tool in social media
Buffer – Social Media Management Tool

23. • In House Creative Team of more than 25 creative minds.
• Combination of top end machines and best brains.
• Print Advertisements
• Scripts, Jingles and Storyboards for Radio and TV commercials
• Image Enhancement exercises including Logos (Brand/ Project
Specific)
• Content development for Website
• Our creative achievements span across leading Government, PSU,
Auto, Education, Real Estate, Retail, FMCG clients & many more
Out of the Box Creative Designing & Print
Production
‘Passion’ for being innovative
Corporate Stationery
Brochures/ Folders/ Leaflets/ Standees/
Scrollers etc.
E -Brochures/ E-mailers/ Newsletters

24. Exhibitions and Event Management
• Executing events & exhibitions since last two decades.
• Curated & Executed more than 100 events and 200
exhibition stalls for our clients.
• In-house fabrication and execution facilities for all crisis
management works.
• The mission is to provide the necessary expertise in
managing client's program from initial concept to
completion of the event
• The wing has experienced professionals who
conceptualize, design, develop, execute and suggest
methodology for participation in India and Abroad

25. Variety is our Forte
You name it, we do it!

26. Count on our expertise in Outdoor Media …
 Leaders in Media ownership across Delhi/ NCR with more than 800
sites approved sites under management offering a mix bouquet of
media.
 Top management with over three decades of experience.
 Executed outdoor campaigns all over India.
 Facilities to install Hoardings/ Unipoles/ Backlit Signages at the Sites
owned by clients.
 Exclusive DAVP approved rates for govt. organizations.
 Custom made designs to suit outdoor media.
 In-house team of 110 people to manage OOH Infrastructure.
 Lighting up time of 90%, one of the best in the industry.
Myth Busted:
Outdoor Media is
Expensive
Myth Busted:
Outdoor Media is
Expensive

27. Signages Wall Panel (Night)
Unipole Gantry
 Large format Displays in
Delhi/ NCR
 Covering heavy traffic zones
 Wide choice in Delhi
 Cost Effective Media
 Optimized day night
visibility
Unipole

28. Street Furniture Revolutionary Concept- Over 50-100 outdoor sites
at a stretch to provide bombardment of branding. Can leave a lasting
impression on the minds of commuters.
Street Furniture
Out of Home Media- Street Furniture
Vending Kiosk Flag Sign
At important roads such as
Delhi University Ring Road,
Lodi Road- J L Nehru Stadium,
Africa Avenue- R K Khanna
Tennis Stadium, IG Indoor
Stadium, Akshardham etc.
Coverage of Various Markets
-High Footfall, Great Visibility
Free Standing Panel Day & Night

29. Public Utility (Night)
Police Booth
Street Furniture: Endeavored to provide public facilities!
Public Utility (Day)
Tree Guard
Bench
Few more Street Furniture items

30. Head Office:
4/24 A, AB House, Asaf Ali Road
Near Delhi Gate, New Delhi - 110002
Tel.: 011- 4537 9999, Fax: 011- 4537 9901
E-mail: ga@graphisads.com
www.graphisads.com
Branch Offices:
Gurgaon, Noida, Mumbai, Kolkata, Hyderabad, Srinagar,
Chandigarh, Lucknow, Dehradun, Jaipur.
Follow us on
/graphisads /graphisads

31. The Journey
is just 1%
Finished!!